bharatbhasha.com
Free Articles  >>  Writing >>  Page 55  >> 

Business Writing Skills I What Do You Want To Say





Business Writing Skills I: What Do You Want To Say?   by Linda Elizabeth Alexander


Many web entrepreneurs are unfamiliar with business writing. In
truth, concise writing will build your business because you will
better connect with customers and prospects. In this five-part
series, the author will teach you how to make your web
communications, and all business correspondence, clearer,
understandable, and more direct.

Business Writing Skills I: What Do You Want to Say? By Linda
Elizabeth Alexander

Whether you hate writing or love it, it always helps to plan
what you want to say. One method that has always helped me is
the rhetorical square -- a mnemonic device designed to help you
figure out what to say before you say it. I've seen other words
used, but the one I remember best is "P.A.W.S."

Paws stands for "purpose, audience, writer, subject." P.A.W.S.
is most helpful when establishing the goals of the piece you are
writing and can be as formal and lengthy or informal and brief
as you like. Ask yourself these questions the next time you sit
down to write.

Purpose. What do you want to accomplish through your writing?
Every composition has its purpose, even it it's just to finish
an assignment. For example, you may write a letter to convey
information, to sell something, or to say hi to an old friend.
You might write a brochure to inform customers of a new product,
explain your company's mission to them, or to serve as an
advertisement for your services.

Audience. The most important thing you need to know in order to
communicate clearly through writing is whom you are writing for.
Who will read your writing? Your mother? Your client base? Your
boss? Every audience has a different level of experience and
education. For example, when writing a report to your boss, you
may share company jargon that the average Joe doesn't understand
- because the average Joe won't be reading the report.
Similarly, you will communicate differently to your employees
and your customers.

Writer. Third, take into consideration the persona you will
assume when writing the piece. Think about the tone you want to
use and the image you want to present to your audience. From
what perspective are you writing? What impression do you want to
give your readers? For example, if you get a new job, you will
want to announce it to your friends, your clients - and your
current supervisor. You wouldn't think of using the same tone in
all three letters, would you? You might sound enthusiastic and
informal with your friends and enthusiastic and polite with your
clients. Depending on your relationship with your current
supervisor, you will probably be official and reticent with her
or him.

Subject (or message). How should you say it? The length or
purpose of the piece lends itself to your subject. It's very
hard to fit a full-length board report on a post card; at the
same time, you wouldn't want to write a memo about your travels
in the jungle during your summer vacation. Note that this the
same as your purpose: your subject or message is the content
itself; ask yourself what the piece is about and decide what is
the most appropriate format for it to take.

Good writers routinely analyze the four elements of PAWS. Using
it to prepare your writing, whether it's a personal email,
formal business report, or your best selling novel, will improve
your writing and get your argument across clearly.

About Author Linda Elizabeth Alexander :

Linda Elizabeth Alexander is a business writer and marketingconsultant based in Longmont, Colorado, USA. Improve yourwriting skills at work! Subscribe to her FREE ezine. Write tothe Point at lalexander@write2thepointcom.com or visit http://www.write2thepointcom.com/articles.html.


Article Source: https://www.bharatbhasha.com
Article Url: https://www.bharatbhasha.com/writing.php/28609

LD
Other Articles by Linda Elizabeth Alexander

Business Writing Skills Part III Avoiding Sexist Language
   by Linda Elizabeth AlexanderMany businesspeople are unfamiliar with business writing.Concise writing will build your business because you will betterconnect with customers and prospects. In this four-part series,I will teach you how to make your writing and other businesscorrespondence clearer, understandable, and more direct.Avoiding Sexist Language in Writing By Linda Elizabeth AlexanderWhy avoid sexist language in your business writing? Biasedlanguage can alienate any potential reader....

Ten Tips to Simplify Your Business Correspondence
   by Linda Elizabeth AlexanderYou write to express, not to use every word in the dictionary.Here are ten tips for using those words to make your writingclearer.1. Simplify language Avoid using big or vague words. Use fewerwords, but make them count.2. Shorten sentences Business people don't have time to read10-page letters. Cut out run-on sentences. Eliminate extra wordsas long as it doesn't change the meaning. You can also combine ashort and a longer sentence into one to remove extra...

Business Writing Skills II A Web Writing Primer
   by Linda Elizabeth AlexanderWhatever you would write on paper, cut it in half. The web wasdesigned for quick reading. Studies show that people do not readlong blocks of text while surfing the web; reading from thescreen is often slower than reading on paper. Therefore, be asbrief and to the point as you can be, or risk losing yourreaders' attention.Write for scanning. Since web surfers often skim web copy, avoidusing long blocks of text. Use lots of white space, bulleted andnumbered lists,...

Gathering Ideas for Brilliant Writing
   by Linda Elizabeth AlexanderThis article may be freely published in your print or online newsletter or on your website provided1. You include the byline and the resource box;2. You print the article in its entirety, unchanged; and3. You notify the author when and where it's printed with acourtesy copy or a link.Subject: Business, WritingNumber of Words: 557Website: http://www.write2thepointcom.com===========================================================-- (c)2003 By Linda Elizabeth...

Business Writing Checklist
   by Linda Elizabeth AlexanderYou're ready to do it. You've accepted an assignment from yourboss, agreed to put together a sales presentation, or were askedto write a report about last week's meeting results. Where doyou begin? Before you venture off into the land of writing foryour job, be prepared with the items on this checklist.1. Adjust your attitude. Writing doesn't have to be like drawingblood. In fact, many times in business writing, much of the workis already done for you. Your job...

Eliminate Redundancies for Fat Free Writing
   by Linda Elizabeth AlexanderThis article may be freely published in your print or onlineNewsletter or on your website provided1. You include the byline and the resource box;2. You print the article in its entirety, unchanged; and3. You notify the author when and where it's printed with acourtesy copy or a link.Subject: Business, MarketingNumber of Words: 300Article Autoresponder: fatfreewriting@write2thepointcom.comWebsite: http://www.write2thepointcom.com©2002 By Linda Elizabeth...

Don t Attempt To Write Without Them
   by Linda Elizabeth AlexanderYou're ready to do it. You've accepted an assignment from yourboss, agreed to put together a sales presentation, or were askedto write a report about last week's meeting results. Where doyou begin? Before you venture off into the land of writing foryour job, be prepared with the items on this checklist.1. Adjust your attitude. Writing doesn't have to be like drawingblood. In fact, many times in business writing, much of the workis already done for you. Your job...

Compelling Words that Sell With the Magic of Pixie Dust
   by Linda Elizabeth Alexander-- (c)2003 By Linda AlexanderThis article may be freely published in your print or online newsletter or on your website provided1. You include the byline and the resource box (author bio);2. You print the article in its entirety, unchanged; and3. You notify the author when and where it's printed with acourtesy copy or a link.Subject: Business, WritingNumber of Words: 474Website: http://www.write2thepointcom.comThis was going to be an article about power words and...

Ten Steps to a Power Packed Persuasive Proposal
   by Linda Elizabeth AlexanderWriting proposals is a skill no businessperson should bewithout. Often clients will put out a request for proposal fromthree or more companies at the same time. In order to get theirbusiness, yours has to be the most convincing one -- the onethat demonstrates the most value for clients' dollars. Here areten steps to constructing compelling proposals that ensure yoursuccess.1. As with any writing project, you first have to understand thepurpose of your proposal...

Ten Questions To Ask Before Hiring a Freelance Writer
   by Linda Elizabeth AlexanderFinding quality writers is not easy. As with hiring any employeeor contractor, be sure to get the facts first.1. What am I looking for?Before you begin your search for a writer, make sure to outlineyour needs. Do you need a marketing writer that does brochures?A technical writer who knows Visual Basic?2. How do you charge?Many freelancers work on a per-project basis and requireone-third to one-half of the fee upfront. Others work on anhourly, per-day or per-week...

Click here to see More Articles by Linda Elizabeth Alexander
Publishers / Webmasters
Article ID: 28609
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:


279 Users Online!!
Related Articles:
Latest Articles:
 
writing >> Top 50 Articles on Writing
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts
Aging


Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of bharatbhasha.com and/or its owners.


Copyright © AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Cheap Linux VPS Provided By AwareIndia







Company IDS