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What You Need to Know When Building a Website





It is absolutely imperative that a business today understands the need for being online with their business. To get this done a business owner should consider hiring a web designer to handle the needs of the business website. It is important that the right designer do the job to ensure that you create a site that will bring in the customers and keep them coming back to visit again and again. There are a great many business websites online that are loaded with graphics and flash. This is most likely not the type of website that you should have for your business. A business website should be straightforward and low key to give the impression of a solid business. You should let your web designer know that you are interested in creating this type of impression on the visitors. There are a few things that you should make sure that your web designer knows before they begin working on your site.

The most important thing that a website must be is easily navigated. When a visitor comes to your site it should be easy for them to find what they are looking for. When you speak to the designer make sure that they understand how important this is to you. Visitors are likely to leave your site if they are unable to find what they need quickly and easily.

Your contact information should be in a very prominent location on your business website. A visitor should know who you are and what you do immediately when they land on your homepage. You will be creating the impression of a solid and reputable businessperson when you list information that allows a visitor to contact you with their questions.

Your business name and logo should be the first thing that a visitor sees when they are on your business website. A business name and logo are one of the things that can keep you in the mind of your visitors even after they leave the site. This is important, as more and more people are comparison-shopping on the Internet. When a great number of sites are visited during this process it can be difficult to remember all the sites that you visited. As the owner of a business website you should do what you can to make your name and logo as memorable as possible.

A website should also load quickly for a visitor to your site. Make sure that your site loads in a few seconds. Web surfers will not wait around for anything that takes longer than that. If your site has a lot of graphics and video it will slow the whole thing down. Make sure that your web designer tests the site on a number of platforms before they are finished. All web surfers are not connecting at the same speed.

Don’t forget the content on your site. It is very important that you provide your visitors with useful information when they go to your website. You should have content that is interesting as well as useful so that you can keep them on your site long enough to make a decision to purchase. If you have a good quality product as well as interesting content, you should have no problem attracting loyal visitors to your website.
About Author Peter Geisheker :

Peter Geisheker is the CEO of The Geisheker Group marketing firm. <a href="http://www.geisheker.com" target="_blank">http://www.geisheker.com</a> Peter develops and implements strategic marketing programs including customize your myspace as well as web design in Seattle for businesses of all sizes. <a href="http://www.inixmedia.com" target="_blank">http://www.inixmedia.com</a>


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Article Added on Sunday, September 28, 2008
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