When you hire a great web designer to build your site, you will be getting a business website that is designed to bring in customers and keep them visiting your site over and over for all of their needs. There are a lot of sites that are online right now that are full of all the bells and whistles, however, this type of site is not the best approach for a business website.
For a serious business having a website that is understated and professional in appearance is the most important part of web design. Your site should appear stable and respectable so that your customers will trust your site. This is something that you should go over with the designer before you hire him.
The navigation of the site is something that is the highest importance for your visitors. You should make sure that your web designer understands how important this is for you and your business. A visitor should be able to move around your site easily and find exactly what they are looking for.
Your contact information should be readily visible to those who come to your site for their business. A visitor should be able to determine who owns the site and what the name of the business is on their very first visit to your site. It should not be a mystery who you are and what you do. When you do this, you are telling your visitors that you are a respected part of the business community.
A customer should know how to reach you and ask you any question about the nature of your business.
The logo of your business is a very important element in your marketing strategy and it should be very visible to your visitors when they are shopping on your site. The image that you create in the visitors mind when they are visiting is vital.
When people are comparison shopping online, they will need something to help them remember every site that they visit. A great logo and brand name is the way that you will be remembered by your visitors. This will help them to come back when they are ready to make a purchase.
Your site will need to load up quickly as well. If a visitor has to wait more than a few short seconds for your site to load, they will move on and you will lose the opportunity to turn them into a customer.
People on the Internet are extremely impatient and will not wait longer than a few seconds for a site to load. You must be sure that your site will load within that time frame so that you do not lose them to another quicker site.
Graphics and video are some of the things that will slow a site down. Make sure that your web designer understands that the speed of the site is more important to you than the graphics that might be included. He should also test the site to make sure that it loads properly and quickly.
People surf the net to learn something. They are typically using the Internet to find information. If you are able to provide good quality content for your visitors they will return time and again for more information. When you combine this with great products, you will have a winning combination that will push your site to the top.
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Article Added on Monday, September 22, 2008
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