Content-first will be the center of the galaxy. Content is the most talked-about term in the book. In the coming months, website development company will see deep debate about how content should be presented to the user and whether or not we should adapt it to the device. In any case, this should be our main concern. We need to create efficient, searchable, accessible, multi-platform content and make sure it reaches the user via the best interactive experience possible.
Simplicity of Design Interaction and Content
Simplicity is the new paradigm. The process of simplification will be the only tool we have to make content accessible and readable on the greatest possible number of devices, with the best user experience. Content strategy, UX, Usability, Accessibility and Visual Design must all be guided by this new paradigm.
UX Centered Design
The user's point of view and their experience of using the site and its content is what is ultimately important. All participants agree on simplification on a visual and interaction level. Traditional websites will continue to adopt mobile app UI patterns precisely because they offer a more simple and efficient user experience.
App Style Interfaces
Over the next few months, we're going to witness a process of transformation for most desktop websites, which will increasingly imitate the style and interfaces of mobile apps, unifying and simplifying content and design and at the same time facilitating the creation of responsive projects.
The unification of desktop and mobile into a single version
Responsive, Adaptive Content, Mobile First, Device Agnostic, Resolution Independent; all these terms are evolving towards a common destination which is the unification of desktop and mobile into a single version. But how to integrate apps and experiences through multiple devices? Our experts foresee an evolution in responsive. The trend until now has been to adapt content, but many voices now argue for unification.
SVG and Responsive Techniques
The search for multi-platform versions and cross-platform technologies will lead to responsive techniques such as SVG, web fonts, design with typography and icon fonts evolving and becoming more widespread, and on a visual level we'll see trends like the ones coming up in the next point...
The main visual trends identified by our participants were simplicity, minimalism, clear layouts, app-style interfaces, design focusing on typography, less decoration, flat style, and flat colors. This exact trend towards simplification in design and seemingly aesthetic matters, such as flat colors, responds to the need to create adaptive projects and serve images and scalable elements to retina displays with excellent performance on 3G connections, but also to mobiles with inferior provisions from the non-western market and to devices such as eReaders.
In server-side languages, Ruby, Python, and experimentation with Node.js are becoming more widespread. The multiplicity of frameworks and builders will be another constant. On the other hand, we have the development of native apps for iOS and Android, where there is nothing new either, just the intense and continual increase in demand and the desire to have more suitable cross-platform technologies, based on web standard technologies or otherwise. The spread of Android means demand for Android apps seems to be gaining in importance. Another thing that really stands out is the growing interest in WebGL, particularly among the big agencies. This technology is raising high expectations thanks to its performance and the potential it offers on an experimental level.
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Article Added on Thursday, May 1, 2014
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