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Sydney Website Developers Offer Tips for Capturing Website Visitors

Itís common practice to include a contact page on a website. The contact page provides a way for visitors to a website to find out how to contact the business. The address, phone number or perhaps a contact form is provided. The contact form is an appropriate place for advertisers, potential partners and media professionals to find information for contacting a company. However, this is not the optimal location to capture leads. As Sydney website developers, we recommend using opt-in forms to capture leads in lieu of the contact page.
Typically, a contact form is not linked to a customer contact database. A contact form sends an email to a single email address that is monitored by one or more people who provide a response to the inquiry. Once the enquiry is answered, the chain of communication ends. Thatís not a bad use of the contact form. Unfortunately, many businesses falsely presume that the contact page is where potential new clients or leads are captured. For capturing leads more effectively, your Sydney website developer should provide a better method called the "opt-in" form.
An opt-in form is connected to a program that performs contact management, reporting, and distribution of newsletters or emails to the appropriate group of contacts. Your Sydney website developers may refer to this tool as a contact management system or auto responder program.
Collecting Leads Using an Auto responder Program
Auto responder programs come in different flavours, but minimally it should provide a method for you to collect email addresses and other information from visitors to your website. These leads are stored in a database. That database of client contact information is often referred to as a "list".
Another function the tool should provide is a means for sending out newsletters or email messages to people in that database list. This allows you to keep in touch with people who have visited your website for one reason or another. The beauty of the list is that when done effectively, you develop a strong relationship with members of the list.
Of course, you donít spam them and send them garbage information. Instead, send them tips for solving their problems as related to your products or services. For example, a business which installs in-ground pools could send a series of email messages lending tips for keeping the pool clean in the summer and winter. Or offer fun games for the kids (and adults) to play in the pool or poolside. Then, when itís time to have a summer close-out clearance sale, send a message to your list providing them with a super discount offer made only to members of the list.
Your Sydney website developers can recommend an auto responder tool appropriate for your needs. Put this in place and start building your list of loyal customers.

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Article Added on Sunday, June 10, 2012
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