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Website Branding Through Graphic Design

A great web design is not just about using attractive colours and putting together the navigation menus. Rather, it is about branding the website in a way that it attracts the targeted audience. While graphic design is all about visual appeal, it should also put across a message to the visitors. By incorporating the principles of graphic design in your web design, you have to form a unique identity that your visitors and customers can relate to and recognise easily.

Many web designers often make the mistake of overusing or misusing graphic images on the website. Too much of graphic design makes the website look cluttered and too little or dull graphic images can make the site look bland. The trick is to use graphic design throughout the website in measured proportions. Some of the areas where graphic images and design can be used on a website include corporate logos, navigation buttons, mastheads and footers, image maps, bullet points, background images, photos and image maps. All these areas on the website have to be designed in a way that it leaves a lasting impression on the minds of the visitors.
Some of the graphic design elements that must be added to a web design are discussed below:

Website colours: The purpose of investing in graphic design services while building a website is to gain a competitive edge and attract more visitors. Colours play a huge role in catching the attention, and during web design, it should be given high priority. The graphic designer should choose colours that complement the industry that you are targeting. For example, if your website is about women’s apparel, the colours should be selected from the palettes of pinks, reds and purples that appeal to the female sensibility. Thus, it is important to choose right colours and blend them with the theme of the website.

Typography: The fonts used throughout the web design have to be addressed by a graphic designer. The different fonts used in the website should not only complement each other but also the content on each of the web pages. The typography has to make the content appealing and readable. It is advisable that you choose familiar fonts that add a unifying element to the web design.

Social media integration: One needs to blend the links to the social media profiles of a company with its website. Just by placing social media icons on your website does not bring effective results. To give your site a distinct edge, you can blend the social media icons with the colours and theme of the website by customising them.
When you incorporate these elements of graphic design to your web design, the site is sure to rise above the rest and get a distinctive identity on the Internet. Through website branding, you stand a chance of getting higher visitors, enhancing the conversion rate, leads, sales and revenue. In Sydney, you can find several web designers and graphic designers who have an expertise in both the domains and can help in building a website that is not only visually appealing but also enhances the user experience.
About Author Grace Alexa :

Sigma InfoTech an Australian based <a href="" target="_blank">Web design</a>, Website Development firm specialising in Website Design, <a href="" target="_blank">Graphic Design</a> Software Development, Search Engine Marketing, Search Engine Optimisation helps to remain high in the search engines and with it any of the sites can achieve the desired goal of influencing profits.

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Article Added on Thursday, March 15, 2012
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