Review their Latest Portfolio
Ask for the latest portfolio of the designer you have landed on to review it. While reviewing the portfolio look for the quality not the quantity. Many designers tend to show off their portfolio to the clients with, that includes some great logo designs, and some very poor designs they have created. The best thing is that if the designer has consistently done quality work in a designing style that matches your needs you would like to convey.
Review the work they have done in the past
If a designer provides you with just a set of images then his portfolio have only limited value. The most important thing is that they give an explanation of their designing process that leads to the final design to their clients. The high quality providers of logos will be definitely able to you or provide you with some of their early researches, mind-mapping, sketching, and providing an insight into their creative logo designing process. They will answer you all the questions like as what the message does the logo designed by them convey? Why they have used a certain graphic while designing? What are there targeted audiences? They will make you understand the purpose behind and all the questions above will be answered.
Consider designer’s communication skills
If the designer you have landed your choice on is not able to come across as an expert, is not able to solve your problems, or is very slow in responding you, and may not be able to answer your questions, or is very slow in answering your questions, these are the signs of that they are not very good or good at communicating. Design may be marginalized to the pencil strokes and business names, but communication plays a very vital role throughout the designing process. The entire thing is that of getting your logo designed that is conveying your company’s message. Make sure that you hire the best designer that is able to articulate your message and help you reach your larger communication goals related to your identity.
Prefer working with multiple designers
It is extremely valuable to work with multiple designers for concept development, if you are willing to invest a bit more in your logo designing. Every designer is having different styles, process, and creative strategy that will help you focus the strategic vision. If you are having a small business, working with two or three designers often may be optimal, and if you have a larger business then working with five or more logo designers would be optimal.
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Article Added on Friday, September 2, 2011
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