bharatbhasha.com
Free Articles  >>  Web Designing >>  Page 183  >> 

Best SEO Tools for Small Business





How the SEO engages with you--the client--can make or break your success. That relationship feeds into the long-term success of your business. Everybody wants a good skilled SEO. But you should also want one that's good at business as well.

Here are seven things that good SEOs will do:

1. Plan
Every site is different, from its architecture to navigation to content; therefore each site needs its own unique SEO and marketing strategy. Good SEOs know this. Before you get a proposal for services the SEO should have taken time to review your site in order to determine what services you need most. Once the SEO work begins, more research needs to be performed so a strategy for success can be developed.

There is much more to SEO than just throwing some keywords on the page. Good SEOs plan out a strategy specific for every site they work with.

2. Communicate
I've never seen an SEO campaign that didn't require a client's involvement, and I would likely avoid taking on a client that wanted to avoid involvement. The SEO and the client must be communicating on a regular basis. The client knows their business better than any SEO does and that input is valuable to creating a successful campaign. And as the SEO progresses, the client needs to be kept informed of what's going on and be given opportunity to provide their input.

Without communication the potential for a derailed SEO campaign is significant. Good SEOs keep in regular contact with their clients, seeking their input and providing status updates.

3. Focus on SE Friendly Architecture
A good site architecture can make a difference in a site's overall performance by giving the search engines better access to all the content. SEOs have to focus on many things, most of which revolve around keywords. Many clients still look at "keyword rankings" as a measure of success. But good SEO has to go beyond adding keywords to the site, they also need to focus on a site's overall architecture.

The better the site's architecture is the greater the opportunity for SEO success. Good SEOs will look for issues within the architecture that can or should be fixed for better SEO results.

4. Educate
The SEO must keep their team, and even their clients informed and educated. The search engines are always changing and algorithm updates are made on a regular basis. SEOs must continue to stay educated of these changes. While SEO strategies are remarkably consistent over time, small subtle changes can, and often do, make a big difference. The clients need to know how changes may affect them, and what the SEO's plans are if any adjustments are to be made.

While not every bit of information is a game changer, keeping up with industry changes is essential. Good SEOs keep up to date, and make sure clients stay informed.

5. Focus on sales
Rankings are just a means to achieve that goal. Many businesses look to SEOs to improve their rankings. But really what they want is someone to help them grow their business. Despite what any client thinks they want, a good SEO will look beyond rankings and help the client gain traffic and improve sales. This means they have to analyze the progress of the campaign and the effect keyword rankings are having in regard to traffic and sales.

The SEO will also focus on usability issues that could improve the ability of the site to do sell better. Good SEOs help the client focus on the bigger picture and measure success properly.

6. Compromise
Clients often get frustrated when they don't feel the SEO work has been successful. In order to get things done the SEO may need to compromise. As SEOs we often see things that need to be done and get frustrated when the client doesn't do what we want. Maybe the client can't implement the change recommendations exactly how the SEO wants it, so the SEO must work with the client to find solutions that can be implemented while providing the best possible result.

Compromise is essential to SEO success. Good SEOs know that a half fix is better than no fix at all. They go for the small victory now in hopes of the bigger victory later.

7. Test, review and re-strategize
The SEO campaign should be under constant review. New keywords should be tested and optimized and new strategies for improvement should be implemented on a regular basis. Unless the site runs out of keywords the SEO should always be targeting new phrases for ranking on a regular basis.

When it comes to SEO there is always more that can be done, provided it fits within the scope of the client's contract. Good SEOs are looking for opportunities (in or outside of that scope) that can help the client improve performance.

Good SEOs are not always easy to come by. Many SEOs know how to do one thing really well, but don't focus on other essential aspects. The most important thing one can find in an SEO is one that cares about his clients. Good SEOs want their clients to succeed and are willing to make these seven best practices a part of their business model.
About Author Jayesh Khandor :

<a href="http://fiveonline.in/quotationdelhi.php" target="_blank"> Web Design Company Delhi </a> | <a href="http://thebrandsaloon.com/seocompanyindia.htm" target="_blank">http://thebrandsaloon.com/seocompanyindia.htm</a> ">SEO Company India</a> | <a href="http://www.fiveonline.in" target="_blank">Web Design Company India</a>


Article Source: https://www.bharatbhasha.com
Article Url: https://www.bharatbhasha.com/web_designing.php/217865


Article Added on Tuesday, February 23, 2010
LD
Other Articles by Jayesh Khandor

Importance Of Good Website For Small Businesses
If you are a small business owner looking for a website that will launch your business to the next level, look no further. Five Online has been designing websites for small businesses for many years. Small businesses come with their own unique needs and challenges, that needs to handle with care. Many Small Business Operators are faced with this dilemma, especially when they see everyone carrying an official URL on visiting cards and letterheads. The doubt is greater when most of your...

Without Sitemap will never get indexed Expain
Letís start with a small exercise. Pick up any random term and search for it on the internet. Now when the search results come up, visit the top 10 websites on the page and see if you can find something in common. Most people will look for similarity in design and colors or images. Try and look beyond the obvious if you can. It isnít that easy to find or locate but it is one of the most powerful tools that will help you get listed on search results pages. Yes, I am talking about the sitemap. It...

Logo Design The Most Successful
In the marketing world, a lot of attention is given to the concept of ďimageĒ, both on an individual product level and for a corporation as a whole. Researchers know the perception of a product or service can be vastly different from actuality. When getting your logo designed, it's important to think carefully about what it will convey to others. Every shape, line and color in a logo will send a message to all who see it. Your logo should be different than those of competitors. Don't confuse...

Why You Need Your Website to Look Like a Corporate Website
Today in this world of intense competition, corporate is a big word. Corporates are ruling this world. So even if you are not corporate, it is necessary that your presence on the internet i.e. your website must look corporate. Your web site is your identity on the Internet. It's aesthetic appearance, updated content and functionality will keep your clients and partners visiting it over and over again. Companies need their web sites to reflect their philosophy, values & culture besides...

Important Role in SEO Right content
Getting loads of traffic to your website is one thing and getting traffic that converts into loads of business is another. I am sure you are looking for the later. Every web user who reaches your website via a search engine is looking for something. It might be a product or just information regarding it. Now, if you are successful in providing the user what he wanted within the first few minutes of him landing on your website, then chances are that you have got yourself a loyal visitor who will...

SEO Guidelines For Better Result
Search Engine Optimization is the process and a technique to modify the website in better way to rank better in the search engine results page (SERP). It increases the accessibility of your website and improves the amount of clients who see and visit it. Itís a great way to assist in your business growth. There are many steps involved in the process, many of which include the following: W3C (Web Development) is an important part of website design. You may have something that looks good,...

Importance of Website Redesigning Why Do You Need to Re Design Your Website
The world is changing quickly. Especially the world wide web is changing too fast. Everyday we can see so many creative websites are coming up. So it is much needed for every one to keep refreshing their website. A poorly designed web site will not perform, even if you have a great product to sell. Professional web Design Company helps you to create a solid online presence by providing visually appealing high quality search engine optimized website design for maximum performance in Search...

Guidelines for Excellent Web Site Design
The terms web designer is used interchangeably in the media and advertisements. The goal of most web designers is to create an attractive, easily accessible and functional website that will convince the visitor to do something. Creating such a website requires good graphic design, easy and intuitive site navigation, logical site layout and good web copy. Web Design Guidelines: Web Content - You want the visitor to see you as a knowledgeable information source and/or a reputable business....

Importance of Medical Website How to Choose Professional Medical Website Design Company
In modern era, professionally designed website is the most important weapon for your business; doesnít matter in which field of the life you are. But if you are in the one of the most worshipped professional, better you have professional medical website to help your patients. Why do you need Medical Website? Today, more and more people are using internet for almost every purpose. Its not that only younger people uses internet but people of every age uses internet to great extent. So in...

Never Fall into Trap with Guaranteed SEO Services
There are thousands of seo company are there if you search for one on internet. And everyday more and more companies are coming out from no where to guarantee you high ranking on search engines for your website. It is becoming more and more difficult to choose a seo company that can actually produce a result for you. To choose a SEO Company for your website to rank higher in search engines is as difficult task as choosing a life partner because just as selection of life partner can make or...

Click here to see More Articles by Jayesh Khandor
Publishers / Webmasters
Article ID: 217865
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:


414 Users Online !
Related Articles:
Latest Articles:
 
Web Designing >> Top 50 Articles on Web Designing
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts
Aging


Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of bharatbhasha.com and/or its owners.


Copyright © AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Linux cPanel Hosting Provided By AwareIndia







Company IDS