Here are some great tips for you to communicate to your designer before he starts your project. Remember! It is a must for both of you to be on the same page.
Eight Logo Design Tips you can give to empower your designer
The following are the tips you have to give to your logo designer. Assuming your own product is fabulous, it all comes down to image. Graphic design can play a huge part in that image. But what are some key things to consider?
Ask your designer to create a Simple logo:
At times your designer doesnít know what you require and comes up with a complex logo, but remember, complex logos mostly fail to create an impact since they are difficult to memorize. So, before starting your corporate logo design project, you need to clearly communicate this to your logo designer to create a simple yet impactful logo for your company.
Ask your designer to incorporate your companyís essence:
Ask your designer to grasp the essence of your business. It doesnít always mean that you specifically portray what your company does but it should be portraying which industry you are in and the nature of your business. If you require a real-estate logo, probably it would be of serious nature and a cartoon design would certainly not fit in. While it is sometimes appropriate to depict what your company does, but itís always considered better to create a design that can be taken over as a ĎBrand identityí.
Remind your designer not to use clipart images:
It is important that you warn your designer not to use clipart designs when designing your logo. Clipart designs are already being taken by so many people that if your logo is based on any of the clipart images, there is 99% probability that your logo would not be unique.
So, donít let your designer create a clipart logo, or download a design from any template sites, because anything created out of these sources would not be original at all.
Ask your designer to use Vector-based Application:
Generally, when you go to a seasoned logo designer, it is palpable not to think that your logo would be designed using applications or software other than vector-based. Still, if youíve opted for a less professional logo designer, you need to clearly mention to use vector-based application to develop a custom logo for you. Usually, designers use Adobe Illustrator for logo creation. Remember, prevention is always better than cure, so a reminder to your designer wonít harm you anyway!
Tell him that size is an important factor:
We are all aware of the fact that size matters. It gets even critically important, when designing a logo. You need to tell your designer to create a logo which would be simple enough to retain its visual impact when resized, either smaller or bigger than its usual size. If your designer has created a complex logo, there are chances that it would lose its identity when reproduced as a smaller image. So your designer needs to create something which is recognizable in all sizes.
Ask your designer to strike a balance between height and width:
Your designer must know the right height and width for your logo. Your logo should be balanced from all the sides so it wonít look bad when displayed on your website or printed on your business cards, letterhead or any other marketing collateral. So your logo designer should be told about this aspect as well.
Ask your designer to separate image from text:
It is best to advise your designer to separate both visual and text in your logo. Itís an entirely different scenario, if your logo has to have only the image, but otherwise, it is best practice to have elements not intertwining each other. Ask your designer to picture them together, but donít let them overlap. Though, there isnít any hard and fast rule for this but it is observed that this practice makes a logo simple and easy to remember.
Define colors to your logo designer:
The primary aspect to be detailed out to your designer is the design of your logo. However, once youíve defined the look and feel for your image, you further need to come up with the colors for it. Remember, colors can always be changed or edited later. Ask your designer to play with minimum colors as this would reduce your reproduction cost in future. Moreover, there are some colors which cannot be converted neatly on some media. So, think wisely while choosing colors for your logo.
Logo is the foundation of any company and if designed it to perfection, can give your companyís image an instant boost. So it is important for you to clearly communicate the essentials and empower your logo designer. Do give your feedback if I have missed out anything on this. This would certainly be of great help in reducing complications when someone goes to any designer for a logo.
Article Source: https://www.bharatbhasha.com
Article Url: https://www.bharatbhasha.com/web_designing.php/176297
Article Added on Saturday, October 17, 2009
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