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How to manage your content workflow

Cooking and content management have many things in common. That is you have the executive editor or the chef who manages, plans, edits, and delegates the workflow. The writer or the sous chef is the major assistant to the boss, performing complicated orders to create the meals.

Although your readers or dinner guests do not actually see what is going on behind the process, they are still the final judge. And the ultimate product is an accurate reflection of your content creation process.â¨

Just like a meal, content workflow management requires a perfect combination of access, communication, planning, and strategy. Just missing one of those steps might lead to a poor final product. Here are 4 simple steps to master the content workflow:

â¨1. Make a clear content plan

â¨Having good content can help make a good connection with your audience at a higher level. But before getting started, you should have a good understanding of the audience by creating a group of personas classified based on consumption patterns, web behavior, geographic location, profession, interests, gender, and age. â¨From this information, you can craft the content to the consumption patterns, interests, and habits of those individuals. And then map those consumer personas with the content themes. Imagine how your clients need to be marketed and produce content that meets their needs.

â¨2. Stick to the calendar

â¨Once you have identified the strategy, it is time to put all plans into practice. First, you need to create an editorial calendar which could help the project stay organized and also ensure that you are sticking to the content themes. More specifically, you should plan who in your group must be responsible for which piece of content and this routing status will play an essential role in making the whole plan run smoothly and effectively.

â¨Do not only set deadlines for editing but also routing, publishing, drafts, and strategy. Instead, you need to apply a content workflow tool to preview the content through a colour calendar to have a better visualization of the content.

3. Communicate clearly 

â¨There will be many moving components in a content marketing plan, so it is necessary to maintain a clear communication between different collaborators. You can achieve this easily through a couple of basic digital and face-to-face communication tactics. For example, Google Hangout might be a free and easy app that makes it easier for you to plan a video meeting for up 10 ten devices.
4. Leverage the use of content workflow tools

â¨Until a couple of years ago, an all-in-one content marketing solution still did not exist, meaning that companies relied a lot on a wide variety of tools. These days, however, there are a lot of content workflow tools that are available out there. For example, TruEdit can provide the customised and professional workflow for content management. These tools like TruEdit allow us to improve brand consistency, scale the efforts, and create a process with various channels and contributors. In general, you should invest in a tool that comes with the following features:

â¨- Syndicating social mediaâ¨

- Integrating publishingâ¨

- Tracking team productivityâ¨

- Integrating content strategy and personal templatesâ¨

- Real-time editing and collaboration.
About Author Jodi Mccoy :

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Article Added on Thursday, April 12, 2018
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