bharatbhasha.com
Free Articles  >>  Technology >>  Page 16  >> 

How iBeacon can Change the Retail Industry





Nowadays technology is the one running this world. Everybody uses technology in their daily life. Innovative technologies are coming in market daily that makes life easier and also affects the market. iBeacon is one of the technology that can change the way Trillion Dollar Retail Industry work.

As we all know apple has introduced an iBeacon and was officially announced as one of the most important features in iOS 7. What is iBeacon? Questions come to many people’s mind that is not tech savvy. It is an Apple’s brand of indoor positioning technology. That utilizes Bluetooth Low Energy (BLE) to detect user’s presence inside a building or mall using small wireless sensors called Beacons.

iBeacon is highly rated because it can offer indoor positioning technology as well as it has potential to change the retail marketing, mobile payments and so much more.

The predication is going around the market how iBeacon can change the retail marketing. Many startups are building apps around these and people have wondered what effects it can have. As an experienced mobile technologist, I came up with some impacts that it can make
Here are 4 reasons that show iBeacon can change the retail industry?

1) It is an Open Standard introduced by Apple

As we all know Apple’s common technique is to take an existing technology or modify it slightly (enough to be proprietary) and then improve the quality according to public conscious by focusing on real benefit for general people. Open Standards solves adoption issue for retailers, who have difficulty in supporting something like NFC which is supported by Android but not by Apple. For iBeacons, it is possible for manufacturers and system integrators to create beacons which can support both iOS and Android/Windows devices at the same time. While its possible that apple may charge for the use of the ‘iBeacon” branding in the same way as ‘Made for iPhone’, which implementers are careful to avoid it at the moment, the protocols are free to use. It means retailers can be comfortable to implement iBeacons. Retailers will have the potential to serve the majority of their
customers without any major complications.

2) Low cost hardware and low-maintenance cost

Hardware and maintenance cost is an important factor to implement any technology in business. iBeacon makes it easy because the total cost of ownership for beacon hardware is an order below the usual level for enterprise retail hardware, to such a point where they can almost be considered disposable. The ‘Low Energy’ part of BLE is important - beacon manufacturers such as Estimote claim their devices can run for up to two years on a single coin battery, which reduce the retailers’ maintenance costs.

3)Accurate Indoor location

When we talk about accurately entering customers’ indoor location (where GPS is Ineffective) is a problem that hardware manufacturers have been struggling with for years. It means local experience is most important when customer is actually inside the store. With accuracy in inches rather than feet can not only direct customers to the store, but to assist the way
where customer would find their desired product.

4)Customer identification and data collection

IBeacon has a terrific way for store staff to identify customers and link with them with their digital activity. This helps all hosts to take customer service benefits and a real opportunity for ‘surprise and delight’- so saliency is detecting and verifying a click and customer as soon as customer enters into store, and their product also is ready before reaching the service counter. A beacon placed at the store’s entrance could easily tell you how many customers are coming in and what Smartphone they have.

Above points proves that iBeacons have potential to play an important role in retail marketing. It also helps to provide more personalized and seamless customer experiences. You also can expect in-store engagement to get more relevant, interesting - and, ultimately, profitable - as a result.

About Author Piyush Jain :

SimPalm is a Leading <a href="http://www.simpalm.com/" target="_blank">Mobile App development Company</a> in USA. Our Mobile App Developers have more than 5 years of experience on mobile and them extensive experience in JAVA. Their experience makes them different than other in MD area for <a href="http://www.simpalm.com/virginia-mobile-app-development-company/" target="_blank">iPhone App development MD</a> services.


Article Source: https://www.bharatbhasha.com
Article Url: https://www.bharatbhasha.com/technology.php/460310


Article Added on Monday, May 19, 2014
LD
Other Articles by Piyush Jain

Apple New Technology to Change the World Forever iPhone and IBeacon Powered Future
As we know apple announced new technology iBeacon last year and built it into the apple iOS7 operating system and devices. Hands-on with the iPhone and iBeacon powered future of shopping. The new definition of shopping that sends notification to your iPhone when you are in the close proximity of the small wireless sensor in a store. iBeacon can invoke location based marketing messages and push out general notification because of its proximity based location awareness and context aware...

Benefits of Android Application Development
Since the advent of Android, the world of mobile app has witnessed a huge change. The major reason behind that is Android being an open source OS. Today Android powered mobile devices are spread over 190 countries across the world. Around 1 billion Android activation is predicted to take place now, compared to 700million activation at the start of the year. Android has finally overtaken iOS in case of number devices it is used. As a developer that’s good news. However the reasons behind...

Amazon services in social media setting business at next level
Amazon, the world’s largest American retailer entering into the social media via Twitter to sell product using social media. The idea is very clear and Amazon members would simply use their Amazon cart to save items by replying to any tweet containing an Amazon product link and simply writing the hashtag – to add their wished products to Amazon cart. As we know, Amazon has over one million followers on Twitter. This new way of shopping may entice the customers. EMarketer say retails ecommerce...

How Mobile App Helps to Connect People Worldwide
There is a new-fangled enthusiasm amidst people to stay connected with others even when they are roaming around. The rapid change in curiosity of people has amplified the possibility of mobile apps presence all over the globe. Fresh and extravagant features are initiated, every day, in the mobile devices to congregate the diverse curiosity areas of diverse age brackets. While the enthusiasm is escalating gradually, it is vital for trade to amend on their business tactics with the intention that...

Open Source Android App Development in NYC USA
Benefits of building apps for Google's Android Mobile Operating System are so many. The best driving force is Android's open-source environment open source platform which gives one level playing for showing developer’s skills. With the clear-cut software development tools, Android app developers are able to do mostly everything they desire with the OS. This isn't somewhat ordinary to additional Smartphone platforms. In the case of iPhone, it, no doubt boasts of a collection of valuable...

Process and Opportunities in Software Development
The entire process from conceptualization to deployment of a program for a specific user requirement is called as software development. Broadly classified into stages like requirement gathering, designing, computer programming, testing and bug fixing and finally deploying, Software development lifecycle involves efforts and commitment of a number of people for a considerably large period of time. The people involved include graphics designer, programmer, Database administrator and tester....

Tips to find right mobile app Development Company in USA
Nowadays Mobile Apps are becoming a necessary requirement for any business, organization and individuals. There is a huge mobile app industry growing around you. Day by day up gradation of smartphone, increasing the capability and functionality of apps as well. Mobile apps are playing a big role in success of smartphone. Users are buying the smartphone to play the apps as a major requirement. If you have an idea to develop the app of your business, organization or anything else, there are...

Automation by Low Energy Bluetooth in Your IOS Android App Makes Life Easier
Light the most important thing in our life and now has become a critical important thing in every aspects of our life. Now it has also become a fashion today. We need different temperament of light at different places. It defines spaces, effects how we fill and creates atmosphere. Turn on the light, and then turn off the light everyday by conventional switches irritating someone’s mood. Specially, when you are into the bad and you left the light on in the hallway. In the world of Smartphone...

Mobile Payment System Now With Loop IOS Application Development
Mobile Payment also known as Mobile money or mobile wallet, a convenient system that drastically changed the way of money transfer system. Mobile Payment system, is based on mobile ecommerce industry from its beginning on 1997 to till date, have gone through many up gradation with external hardware integration that interface directly with payment apps. One of the latest money transactions system Loop Mobile Payment launched and now available for iOS devices. Through the iOS Loop Wallet App...

iPhone Apps Development New Way of Business Aspirations
New boundaries & their achievement are the key drivers of Apple phenomenal rise since 5 years now. Its inception has changed the way people take their business domain. Micro-computing, coupled with telecommunication saw their beginning with iPhone & today, worldwide momentum had befriended business to the T. So, it is natural for small businesses to follow suit, on the way to have iPhone app for business To generate more patrons, business aspirations have come ahead of Facebook Page, Twitter...

Click here to see More Articles by Piyush jain
Publishers / Webmasters
Article ID: 460310
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:


216 Users Online!!
Related Articles:
Latest Articles:
 
Technology >> Top 50 Articles on Technology
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts
Aging


Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of bharatbhasha.com and/or its owners.


Copyright © AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Linux cPanel Hosting Provided By AwareIndia







Company IDS