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Importance of ERP Software integrated with Ecommerce website

Indian eCommerce market was at $ 2.5 billion in 2009, reached $16 billion in 2013, and estimated to reach $59 billion by 2023. This presents an excellent opportunity for the existing and new online retailers to tap the positive potential of an amplified growth in the near future.

With the growth of business comes lot of challenges which eCommerce companies fail to identify early in their business process. The most common mistake made by online retailers is having a mindset that they can manage volume of business without an integrated back-end system while fulfilling orders. This realisation comes when it is unmanageable to enter order and inventory data into multiple systems. This is the reason it is important for eCommerce companies to think about an integrated ERP system with eCommerce website early in their business life cycle

Looking for an eCommerce solution to manage your front and back end processes? It is important to identify a solution which gives an integrated approach. It is important to select a solution that integrates front end eCommerce platform with back end processes like inventory, sales, accounting automatically. Integration enables items, inventory, orders, customers and other information automatically communicate with each other. It can be manageable manually, but managing administrative data can cost companies more than they think. Without integrated eCommerce ERP software, retailers could see loss in sales, delivery delays, poor customer satisfaction.

Some of the day to day challenges faced by eCommerce websites are:
Maintaining online single or multiple portals
Having several thousands of SKUs (products)
Using other online retailers as well such as ebay
Dealing with multiple excel sheets and getting cumbersome number of orders increases
Complex courier selection criteria and their pricing matrix
No systematic Warehouse Management System
Inventory loss
Lack of proper Shipment Tracking
No integration with other departments such as Accounting, Sales, Marketing, and HR.
No real time updates

Why Integrated eCommerce ERP?

1) Reduce duplicate efforts as there is no need to manually enter orders, customer details, product details, shipping details from eCommerce website to ERP system.
2) Online retailers tend to enter contact details manually, if there is no system integrating your front and back-end. With integrated ERP, customer information gets in sync with back end system.
3) Pricing and accounting history is in sync with the back end system
4) Streamline inventory synchronization and provide an accurate picture of inventory available
5) Automatically notify customer when order is shipped
6) Simplifies overall operation as companies can export products, product's categories, product images and create links between categories of products, currency and languages to website

One of the biggest mistakes eCommerce companies make is not to consider the implications of their back-end processes. Companies fail to realize how important eCommerce platform integration with an ERP system until its too late. A single system to integrate back and front end eCommerce business processes can help eCommerce websites spend more time on innovation and strategy.

About Author VERTS India :

VERTS is a dynamic business technology company providing open source ERP solutions across different industry verticals. VERTS was incepted with an aim to make technology easy and cost-effective for small and medium size businesses in order to streamline their business processes for accelerated growth. They have designed VERTS ERP integrated ecommerce software, which gives a complete end-to-end solution for managing eCommerce websites. To know more please visit, <a href="" target="_blank"></a>

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Article Added on Wednesday, May 7, 2014
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