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How to Use Social Media To Manage Improve Events





Social media is fast becoming a vital part of an event planner’s toolbox. Social media is described as a class of website that is based on user participation and user generated content. Examples of social media sites are Twitter, Facebook and LinkedIn, as well as blogs and forums and sites that have user generated content such as the customer reviews found on Amazon.

Event managers are now using to social media to help plan events, promote events and manage the follow up of events. Networking sites such as Facebook, Twitter and LinkedIn are all free and are a fantastic way of promoting your events and encouraging delegates and potential delegates to engage with you and each other prior to an event taking place.

However, social media doesn’t have to be used during the promotion process alone. Social media websites are a fantastic way to continue the discussions, networking and debates about your event during the actual event and long after it has passed.

Throughout your event, you can encourage delegates to continue talking about and promoting your event through social media. Event managers should create a Twitter hashtag unique to the event and encourage delegates to update their own Twitter feeds with tweets about the event using this hashtag. This means that anybody at your event, or interested in your event can instantaneously see what people are doing and saying.

As part of the promotion process, event planners should have created a Facebook page specifically for the event. If there are fans of the Facebook page attending the event, event planners can encourage them to add content, such as videos, photos and links. The more user generated content, the better.

Once the event is over, it is important to continue using social media to ensure communication with delegates is kept high and to give delegates a way to continue their networking. If the event is an annual occurrence, ensuring you update your social media platforms will provide you with a source of high-quality content and marketing material for the following year:

• Add photos to your Facebook page, Flickr account and on Twitter photo sites (such as TwitPic)
• Include any videos of your event to your Facebook page and to your business YouTube account
• Carry on discussing the event with delegates in your LinkedIn event page
• Create blog posts with your thoughts on the event, possibly guest posts from delegates or partners and with any updates or messages you’d like your delegates to receive

After the event make sure you pay attention to what has been said about it. Did delegates really enjoy one particular area, did they wish one presenter had longer to talk, was the food awful? By listening to what delegates have said, you can improve the quality of future events.

Social media can be an effective way to reach a wider audience than you usually would have access to. Not only is it a well-liked tool for many individuals, most of them are also free to use, making it one of the most cost effective marketing mediums out there. Used carefully and suitably, event managers can utilise the popularity of these tools to help boost the success of their events.

Yet managing all these social media platforms can be a time consuming process. However, most event management software solutions contain social media modules. These allow you to integrate your social media accounts into the one solution – making them easy and fast to update. Combining social media event marketing with other online solutions such as email marketing and online registrations is making the event planning process more streamlined and efficient. Event management software solutions contain all these modules and more, giving event planners time to concentrate on more tactical tasks.

Resource Box
For more information on event management software solutions, talk to evocos, http://www.evocos.co.uk . In the past year alone evocos event & delegate management softwaresolution has created over 7000 events, managed approximately 75,000 delegates and has taken over 50,000 online.

Incorporating social media, email marketing, website integration, registration, online payment, badge production, resource management, event surveys and integrated reporting and analysis, evocos is one of the most comprehensive event management software solutions on the market today.

evocos event management software team ensures our customers are able to seamlessly manage their events; gaining huge cost and efficiency benefits.



About Author Kate Oxton :

Kate Oxton is the marketing manager for Silverbear Ltd, system integrater and implementor specialists who have designed and developed a fully web-based, comprehensive and flexible event and delegate management software solution, evocos.


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Article Added on Saturday, April 3, 2010
LD
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