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Online Shopping made easy Discounts Coupons

There was a time when we as kids used to ask our parents to buy us a toy or a board game. The parents would find time from their busy schedule and take may be 3-4 days to go to the market and find one...This may or may not be the best one in terms of choice and pricing.

whats new now?
Well now, the internet shopping with known brands offering discount coupons, special offers through have made the same task more simpler...

CouponPlanet recently launched its website aiming to be India’s largest deals, coupon and discount portal for on-line shoppers.The startup is based in Chandigarh, India and managed by budding entrepreneurs.
Couponplanet is a deals, discount coupons and coupon code sharing portal. You can find latest coupons and coupon codes for major Indian stores for a vast selection of categories – ranging from items like Electronics, Books, Apparels, Flowers, Flights, Tickets, Gifts to services like Insurance, Restaurants, Movies, Travel and many more.

( : The website does not require users to sign up before viewing the codes and promotional deals are distributed completely free.The interface of the website is very simple, the customer has to visit the website and look for his favourite store. All the available deals and latest offers for the selected store will be displayed, the customer can select the coupon/deal he wishes to redeem and will be guided to the external website of the Selected merchant.

User experience remains the same with added advantage of Saving Money.

All categories of shopping are now moving to the online space with websites catering to only one or more categories specific to them. Some of the examples in this space launched recently have been, shoes etc) ,,, ( only for shoes).

The most cost effective marketing strategies being used by e-commerce brands have been to offer special discounts on their products and market it through one stop repository sites like couponplanet.

And to top it all offers have been great and enticing as well to attract customers. Offers vary from 15% off on, buy an FCUK watch and get Rs 1000 off at jabong, Even food brands like dominos have been offering various offers like 20% off on 350 Rs at

Brands also are targeting these offers based on festivals. The festivities start much in advance with time bound- limited period offers right before the festivals.

Marketing strategies further extend beyond festivals to days as well. For example dominos has an offer of Buy one get one free only for Fridays which is being promoted heavily by

With such offers being offered by several brands at the same time, websites like have to be on their toes regularly and update these coupons for the viewers to be offered the best and earliest on the sites. As the transactions of the all these offers happen on the merchant site directly and only works as a medium to reach there, the element of TRUST is not at risk at all and users find it comfortable to establish their relationship with

All these lucrative offers only make the medium stronger for everyone involved in it- be it the brands, the intermediary websites like or the users.

Above all, it makes shopping online an enjoyable cost effective experience like never before.

About Author Sumit Chawla :

Sumit Chawla is an MBA graduate and assocaited with Couponplanet in a non-monetary assocation for promotion purposes

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Article Added on Friday, April 11, 2014
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