Free Articles  >>  Site Promotion >>  Page 16  >> 

How To Get A Sudden Surge Of Hungry Targeted Traffic To Your Website Without Spending A Dime And Without Seo

Don’t get me wrong. I still think that SEO is the best way to get free targeted traffic to your website. The problem is, it is not very reliable. SE algorithms change all the time and it is very difficult for a layman to keep up with their working. In fact, even SEO companies find it difficult to do this. So although you can optimize your website regularly, there are times when a sudden surge in targeted traffic can certainly help give a boost to sales. The best way to do this is – piggybacking on others' efforts.

The idea is to tie up with people and / or businesses that can refer your products / services to their existing clients. They may be compensated by a one time upfront commission, or a recurring commission, or a reciprocal promotion of their products / services to your customers, or something else.

Now, this strategy is known by various names, like integration marketing, joint venture, fusion marketing, collaborative marketing, strategic alliances, endorsement marketing, reciprocal marketing, hidden asset marketing, and many more. However, the core concept remains the same. And it is one of the most powerful concepts that can lead to a surge in traffic and sales. In fact, it is the cheapest way to double, triple or even quadruple your revenue and customer base, almost overnight. While this sounds very easy (and it is), it requires careful planning, handling, research, and most importantly, thinking out of the box.

First of all, let me explain what a JV (Joint Venture) is: It is a way for a business to cooperate with another non competing (more often than not) business that operates in a similar “universe” for mutual benefit. “Universe” essentially means, has the same group of customers.

How do we find “such businesses”? There are several things that we need to “think about, out of the box” and the most effective one is – What does a normal customer buy just before, during, and after purchasing the products / services that you supply? This one will serve a good starting point. For example, let’s say you’re planning to buy a car. So what else are you planning to buy? Or better still, for the contextual sake of this article, with whom can a car dealer form a joint venture with?

As a car purchaser, you may be interested in auto loans, auto insurance, car accessories, special extended warranties, etc. So the best people / businesses that a car dealer can form a joint venture with are, with insurance folks, banks who offer auto loans and car accessories suppliers.

Similarly, the best way to get huge targeted prospects to buy from you is to tie up with non competing business owners and get them to endorse your products / services to their existing customers. A word of warning – the offer should be really special. The customer should certainly get a better deal than he normally would. This could mean a special discounted price, or a special freebie only available through the endorser. It could also include a free consultation, or free installation, free shipping, extended support, extended warrantee, etc. As I said before, think “out of the box”.

Another important thing to remember is to make very clear “what’s in it for the endorser”. It could mean a higher commission, life time commissions for all future purchases, or an extremely high upfront commission. Put yourself in his place and try to think what offer would be irresistible for him.

How much can you afford to part with? This is a tricky question. You may have to forego a major part of your earnings. You’re getting these customers for free, so you shouldn’t crib with keeping the smallest cut. In fact, if you know that most of these customers will come back to you for more purchases, upgrades, etc, you may even want to consider giving up 100% of your profits, or even make a loss on the first sale. Your interest should be to make the endorser and the client get the maximum advantage.

Another very important thing you need to keep in mind before you jump into this strategy is – you need to know your metrics very well. You must have already measured the conversions that your offer will create before you approach your JV partner. Don’t say that the offer should convert at 1%-10%. Say with confidence that it has converted between 2.3% for normal promotions, 4% for niche targeted promotions, and 6.3% during the season. Don’t make up the figures; give true statistics (I’m only giving examples here). This is because if you say 5% and the endorser only gets 1%, he will never again promote you. And don’t think you will get away with it; he may probably inform your other prospect JV partners about the incidence, reducing your chances with them. Good news spread fast, bad news spread faster.

Another important thing you need to remember is, try to make this as easy as you can for the JV partner. Offer a readymade email that he can send to his list that includes his affiliate link. If he promotes on his website, offer ready banners, HTML code that he can directly embed into his website, etc. You can even offer to do the dirty work for him if he has enough trust on you. Remember, the idea is to create a win-win-win situation. The client gets a better deal, you get more clients and the JV partner gets a good commission (or whatever he stands to gain).

Last but certainly not the least; be very honest, both, in your approach, as well as in crediting with the commission. Pay all the commissions due on time, as committed. Don’t cheat your partner. If he finds out, you’ve dug your own grave.

About Author Nirjara Rustom :

Nirjara Rustom moderates the <a href="" target="_blank">website promotion</a> section of <a href="" target="_blank"></a> at <a href="" target="_blank"></a>. The content here is free to read, so do check it out.

Article Source:
Article Url:

Article Added on Sunday, October 12, 2008
Other Articles by Nirjara Rustom

Web Hosting An Investment Or An Expense
Is having your own website an investment or an expense?The following article will help you gain clarity on this issue.First of all, let us consider the costs of having a website. A domain name with sufficient amount of space (that also includes a database support for interactive websites) costs under $30 per annum. This is roughly $2.5 / month.Then comes the designing and maintenance costs. Depending on your requirement, web design can cost as little as $50-$100. There is no upper limit; it can...

How To Make Money Online From Home Without Investing A Single Dollar
I do not want to build up false hopes using hype. I am not here to sell you anything. So although the headline does sound a bit hypey (as if you’ve never heard something like this before), it is true that you can really make money online from your home office without spending a single dollar. This is not a pitch so you can safely let your guard down and absorb the information with an open mind. You can start this business while continuing your day job and when you're confident of yourself, you...

How To Lose Weight And Feel Great Without Going Hungry At All
Obesity arises when your energy intake is higher than your basal metabolic rate combined with your physical activity level. When this happens, out body converts this excess energy into fat. In the early days, obesity was perceived to be a symbol of wealth and fertility! Even today, some folks perceive it to be a sign of prosperity, which is utterly rubbish. Today, it has been scientifically proved that obese people are more likely to suffer from coronary heart disease, sleep apnea, type two...

The Short Cut Guide To Long Term Search Engine Optimization
This will be the shortest article on long term SEO, so I’ll cut through all the fluff and filler, drop introductions, and simply tell you what SEO strategies work today without going into detail. Having said that, let’s begin right away.The first thing you need to remember if you’re starting a new website is, it should be SEO friendly from the ground up – it’s easier to create an SE optimized site than make changes to an existing website. The next thing you need to remember is – there are only...

How To Avoid Getting Ripped Off By Your Web Designer
OK, you’ve heard, read, and been told by folks that having a website is a great way to reach a global audience. You even know some folks who do a substantial business entirely on the internet. You don’t want to be left behind, so you decide to have your own website. But let me warn you – there are several things that you need to do, learn, understand and research before you jump in, unless you have money to burn. If not, let’s get started right away.First of all, you need to decide what you...

The Single Most Important And Overlooked Advertising Mistake Made Even By Professionals
Spending on advertising has been estimated at about $200 billion in the US alone. Worldwide, this figure is estimated at almost 3 times more. While this spending has been growing dramatically, the ROI (Return On Investment) has actually been falling! Less than 5% advertisers claim to have a successful return for their advertising expense. While most people think that this is largely due to increasing competition, it is actually a very minor responsible factor. There are several mistakes that...

Are You Planning To Register A Domain Name Read This Unbiased Article First
Are you planning to register a domain name? Don’t jump in unless you have some facts known! First of all you need to decide “with whom” you plan to register it. A google search will give you more options than you can handle. Price is certainly important, but you need to know some more important things than just the price.First of all, you need to register a domain where you will have complete control over it. Most registrars do give you control, but not all. You need to have control over:a) its...

Personal Productivity And Task Management
How many times have you been assigned to or have undertaken a large project, only to become overwhelmed at the sheer scope of time and effort required? If so, you're not alone - managing long-term, large-scale projects is a challenging prospect, even for those experienced at it. And then consider juggling three or four or even five or more at a time - for many people the mere thought of it is staggering. And yet, as you look around your workplace, you can probably spot someone who seems to...

Success Means That You Are Never Late
Successful people are always on time, and that is a fact. They think about the importance of timeliness in everything that they do. In fact, look at those who are struggling in their business and you’ll notice that these people are usually late for everything that they do or even worse, never show up. The ones that struggle with success are those that consciously let time go by. In business, time is truly a valuable resource. You may be able to afford losing money, but why do that in the first...

How To Dump Your Web Designer And Save Over 1500 On Web Designing Services
This article is a true case study of one of our clients who actually saved $1500 in web design costs!One day I received a phone call from a person (let’s call him Mr X) who wanted to get a website designed for himself. He had received several quotations ranging from $1500 up to over $5000, but he didn’t have that budget right now. I told him that we do not currently offer any web design services, but he was adamant and wanted us to do it! Actually, he was referred by one of our clients who...

Click here to see More Articles by Nirjara Rustom
Publishers / Webmasters
Article ID: 100060
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:

104 Users Online !
Related Articles:
Latest Articles:
Site Promotion >> Top 50 Articles on Site Promotion
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts

Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of and/or its owners.

Copyright © AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Personal eMail Hosting Provided By AwareIndia

Company IDS