Anyone planning on opening a nail polish salon has a lot to consider. Of course, some of those you've probably already covered - location, build-out, mission statement, starting capital, etc. But, once you're at the stage of stocking your salon and drawing up your beauty menu, the decisions don't become any less pivotal. Your scope and quality of service are the two things that can make or break your business. We all know marketing only does so much!
So here is a brief run-down of three things you need to offer at your salon. These are the products and procedures your customers CAN'T get at home; these are what are going to make them flock to your door.
Metallics - There are certain members of your clientele who will never ask for anything crazier than a French manicure done with regular old nail polish Then there are the people who want to take their nails to the next level, and this is where metallics come in handy. Metallic polish comes in all colors, from silver and gold to aqua, chartreuse, and rose, and is perfect for celebratory occasions such as New Year's Eve.
Decals - Don't get us wrong; your customers are going to expect you to be able to do a lot of details by hand. Every once in a while, however, you'll be asked to reproduce a design beyond your skillset. When it gets to that point, decals are your best friends. Stock your salon with a broad range of decals - flowers, stars, shapes, hearts, animals. Also, be sure to have some jewel decals. You'll get plenty of customers looking for a manicure with a bit of bling-bling.
Gel (a.k.a. shellac) nail polish- Also called "shellac," gel currently matches bling in nail trend popularity. It's not hard to see why - gel nail polish is a good deal more durable than your average acrylic. Customers can't get gel at home, so it is crucial that you put it on your beauty menu. Applying gels requires patience and the help of a UV lamp. It's a good idea to get trained in gel application before you open your store. The quality of your products is important - be sure to get the best gel polish out there.
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Article Added on Sunday, May 19, 2013
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