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Why Page SEO Audit Matters

More and more people spend their time online and it comes as no surprises that most businesses strive to create a strong presence in the digital landscape. Considering how many websites there are, this is not easy but with effective SEO, patience, commitment and hard work it can be done. If you want to make sure that your website is on the path to success you should start with a professional SEO audit. Optimization audits are the best way to see what keeps you from ranking well in search engines. An important aspect of an audit is SEO page audit.

What to Expect from SEO Page Audit?

Different website pages perform and rank differently and you have to see which of your pages are successful and which are not. To do so you need a professional SEO page audit that will check the following aspects:
â¢Â Â   Title tags- your tags should be unique, they should include relevant keywords, they should be well-written and have the appropriate length. Title tags are important to Google and they should be to you too. Page titles should be audited frequently. 
â¢Â Â   Meta descriptions- this is the text that appear in search results and you want them to be engaging and relevant in order to convince people to click on them. 
â¢Â Â   Header tags- these are the headlines that are visible on the page
â¢Â Â   Website copy- you need engaging content on your pages
â¢Â Â   Canonicalization- each website page should have its own URL format
â¢Â Â   URL structure-keep your URLs short and simple
â¢Â Â   image optimization- images are important for websites but they should be optimized for search engines
â¢Â Â   page load speed- users will not stay on your page if it does not load
â¢Â Â   contact information -a successful website should have accurate contact information
â¢Â Â   blog- content is here to stay and fresh, relevant content will not be ignored by Google
â¢Â Â   mobile-friendly pages

As you can see, SEO page audit  is quite complex. Assessing pages, updating pages and content, removing invaluable content, running page speed tests are some of the things you should focus on when you optimize your website. For most people, optimizing and promoting their website is a real challenge as they lack the skills and the tools to perform these tasks. The good news is that they can hire a specialized agency to handle these aspects and to optimize the website so that it caters to the needs of its users and is rewarded by Google with a high ranking. 

How to Select a Suitable SEO Audit Agency?

Many agencies offer auditing services for websites but the quality of these services varies significantly. It is in your best interest to work with an experienced auditor, one that will do a wonderful job when it comes to identifying existing problems and telling you how to fix them. If you are in the market for a SEO audit agency, the first thing you should do is ask for a sample audit. This is important because it allows you to see if the audit offers a clear explanation and future steps for each of the problems, explains how to handle certain issues and it has assessed both online and offline problems, that is content as well as links. 

A bad audit is one that tells you that there are numerous things that are wrong with your website but it does not give you any explanation. What is the point of receiving charts without any explanations and follow ups? A good audit will be presented to you, so that you understand what you should focus on in the future. To avoid unpleasant surprises, it is best to hire SEO audit  agency with credibility and an impeccable reputation. You can Google the auditor you have in mind, check its reputation and if you do not like what you find just move on. There are many agencies that offer professional and affordable auditing services. 

Audits are not cheap and it is recommended to take your time when you search for an agency that can help you with this. Most businesses do not afford such an audit too often and when they do they should make sure they get the best value for their money. A bad audit will leave you in the dark, it will show you how many problems your website has and it will scare you. A good audit on the other hand will help you understand exactly what you are dealing with and what you need to do to optimize your website. 

Why Is SEO Page Audit Important? 
There are so many aspects to consider when creating a website page that ranks well, one that your target audience finds interesting. Pages should contain relevant content, attractive images, suitable and catchy title tags, they should load fast, they should be mobile-friendly and so on. This might sound overwhelming but nothing is impossible for specialists in this field. If you would like to see which pages of your website rank well and which donât, you need a SEO page audit. 

Your website needs constant attention. Thanks to specialists in this field you can make sure it is optimized properly so that it is not affected by Googleâs algorithm updates and so that there arenât any problems that prevent it from ranking well. It is your responsibility to manage search engine optimization and to invest in your website so that it performs great and it keeps up with all the changes in SEO. 

To do so, you have to invest in a professional SEO audit that will highlight the problems it has and that will provide advice on how to address the existing issues. If your website continues to drop in rankings, there is no point in assuming that this will change and you do not have to do anything about it. This is a sign that there is something wrong with your website and that you should deal with it right away. 

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Article Added on Monday, June 15, 2020
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