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When Is an SEO Audit Necessary for Your Website

What should you check for during your SEO audit? What are the most important aspects to be considered when it comes to technical SEO audit? If you have hired a specialized agency to check your website from a technical point of view, you should expect them to cover everything starting with xml sitemaps and ending with on-page optimization. There are probably certain technical issues with your website that can be improved and specialists in this field will find them. Fixing technical errors is imperative if you want better rankings and more traffic. Whether your website has broken links, duplicate content or other problems, you should find them and fix them for maximum site optimization. 

Which Are the Most Important Errors Identified during Technical SEO audit?

Those of you who are determined to opt for a technical SEO audit should know what to expect from it. There are numerous technical aspects that can affect the performance of your website and that should be addressed. If you believe that your website is perfect from a technical point of view, an audit will show you that you are wrong. When it comes to a technical audit, specialists should focus on the following:
â¢Â Â   Identify crawl errors and provide a crawl report
â¢Â Â   Check https status codes- these are important for they affect your websiteâs rankings
â¢Â Â   Check xml sitemap status- crawlers should be able to find your pages in order to rank them; for this reason, it is important to have all your updated website pages in the sitemap
â¢Â Â   Check site load time- you would be surprised to see how many websites have slow page load times. Site speed impacts user experience and your ranking 
â¢Â Â   Ensure your site is mobile-friendly
â¢Â Â   Audit on keyword cannibalization- pages of the same website that are in competition lead to diminished authority
â¢Â Â   Check your websiteâs robots.txt file- this is important to ensure your pages can be crawled
â¢Â Â   Perform a google site search
â¢Â Â   Check for duplicate metadata
â¢Â Â   Check out meta description length 
â¢Â Â   Check for duplicate content
â¢Â Â   Check for broken links- broken links are responsible for lower rankings.

These are just some of the aspects that will be assessed during technical SEO audit and as you can see, this procedure is quite complex. Technical analysis of your website focuses on accessibility and indexability, it helps you see if users can see your pages. The overall site architecture can impact accessibility in a negative manner. When you have no accessibility issues, pages can be easily crawled. Indexability deals with the pages that are brought to search engines after they have been accessed. It is important to have your pages indexed immediately and to make sure you have not been penalized by Google. 

What to Expect from Off page and On-page Analysis During SEO Audit

When it comes to the on-page analysis of your SEO audit, you should know that deals with general content issues on your website as well as with individual page issues. As far as the content you post is concerned, you have to make sure it makes sense and that there are no conflicting topics on your pages. Another important aspect is to avoid ranking for the same keywords from different pages. Individual page issues are related to how the page is written and structured. You have to pay attention to the URL, the length of the article and to creating unique, relevant content that does not have grammar mistakes. While you are at it do not forget to optimize your images as well. Also, relevant links matter for they make your website more trustworthy and this matters to Google. 

Moving on to off-page analysis, this is mostly about domain strength. You should make it your priority to make your website more visible to Google. You can do this by creating relevant, engaging content, by earning quality links, by showing Google that you have authority in your niche. As you can see, there are numerous aspects that have to be covered by SEO audit  and this is why a professional audit takes time. 

When to opt for Technical SEO Audit
If you are wondering whether you need a technical audit or not, you should focus your attention on several aspects of your website such as loading speed time, website functionality and usability. Time matters for those who try to access your website and if it does not load fast, they will abandon it. This is why you should have your website audited and address any speed loading problems by improving server response time, optimizing and reducing image size, limit the number of resources, reduce the number of redirects, avoid overloading your website. 

A technical SEO audit will show you what you need to do to improve the visibility of your site and what problems you face in this regard. When it comes to website optimization, many people ignore technical issues such as URLs. This is because they do not know that they need a search friendly URL, that they need crawlable resources and so on. The fact of the matter is that the technical aspects related to websites are too complicated to most people. This is why some prefer to ignore them and others choose to invest in a professional audit. 

As you can see, an effective SEO audit has to cover all aspects related to your website, all the aspects that affects its visibility, its performance and this is not easy. The good news is that you can rely on an experienced agency to help you with this task, one that knows how to perform such an audit, what to look for, how to provide accurate and concise information and recommendations once the audit is complete. When you pay for an audit you will be presented with the facts and you will receive a list of recommendations with things that you should improve to ensure your website performs better in the online world. 

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Article Added on Monday, June 15, 2020
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