Before you hire a search engine optimization company to optimize your website organically, you must know a little about organic SEO. It is a process and ranking of your website here depend on the quality of your website. There is no direct cost involve for getting higher ranking. You can get higher ranking only if you work hard to optimize your site on page, that is keywords, and off page, which is link building. Both these two types of optimization play important role in your sites ranking. If you can get high quality back links for your website, you will get higher ranking on search result pages. This activity requires a lot of hard work and patient.
Search engine optimization is a time taking process. Beside on page and off page optimization, there are lots of small techniques you have to follow for better ranking. For desired ranking, you have to apply all these techniques together. Its include keyword analysis, link building or link popularity, directory submission, social networking etc. Make sure the company you are hiring for SEO purpose practices only white hat strategy.
What is white hat strategy? Key word analysis, directory submission, social networking and link building or reputation building are white hat strategy. But make sure you get back link or link to only good quality websites. Linking to link firms or getting back links from spam websites would be damaging to your website. Or, if the company you have hired for SEO, giving you back links only from directories or social media book marks, then it is hardly an effective SEO company.
How to find a reliable SEO company who will practice only white hat strategies? Talk to your friends, business partner or previous clients who have earlier worked with the company. A tried and tested Hong Kong SEO company will be always a trusted one. SEO expert here will never link your site to a spam website or to a link firm. Above all, read the testimonials. This will help you understand what sort of a company it is. And if it is a good search engine optimization firm, they will follow a certain strategy to optimize your website, such as analyzing competitors marketing strategy, keyword and competition analysis, etc. and will keep you up to date about all these various activities.
Listing your Hong Kong websites organically is a time taking process and requires a lot of patient. If you want fast and quick results, you can go for pay-per-click or PPC advertisement. If you include PPC in your online marketing strategy, you will generate huge number of visitors in a very short time. For pay-per-click campaign, your sponsored links will be displayed on search result pages and advertisement networks. To get a suitable keyword for your product or service, you have to bid. You will get a more prominent placement on search result pages, if your bid amount is high. Paid SEO campaign like PPC has its own benefits, such as, you can have full control over the campaign, it is a short time advertisement campaign, it is flexible - you can edit adjust and delete the keywords any time you want, you will have instant traffic and immediate return on your investment.
SEO is different from PPC. SEO is organic, which means listing of your website is dependent on the quality of your website, and how much on page and off page work you have done for the site. SEO is a cost effective process in a long run and requires lots of patient. Whereas PPC is a paid listing, and a very quick process to get visitors.
|About Author Lee Noel :|
Lee Noel is the writer of this article <a href="http://www.omsasia.com/" target="_blank">Hong Kong SEO</a> and Hong Kong website. He posses very good knowledge about SEO and has shared some of it here with us.
Article Source: https://www.bharatbhasha.com
Article Url: https://www.bharatbhasha.com/search-engine-optimization.php/412187
Article Added on Tuesday, April 30, 2013
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