Increasing online visibility is a major concern of businesses. Search Engine optimization helps in increasing visibility and presence of different websites on different search engine. If we roll back a few years, there were a defined set of SEO activities like directory submissions, social book markings etc which were enough to produce results. But now with the regular algorithm changes (Google Panda, Google Penguin updates etc), those activities do not work anymore. There is constant need to evolve as well as engage in qualitative activities which add value online. SEO is more advanced than ever before.
There is one pertinent question which needs to be answered- whether to develop in-house SEO or outsource SEO. Both have certain advantages and disadvantages. If we look at in-house SEO, the relevant people are directly engaged with the customer base; they understand the market much better and can take direct actions as and when required. The people can decide what activities to follow, how to engage with them and track them. The performance is better tracked and any changes or modifications required can be done much more quickly. There is direct overview of all the SEO activities which are being implemented. In-house will also be focuses on improving and increasing visibility of one entity i.e. your business. Moreover in-house SEO proves to be cheaper in the long run too.
There are certain advantages of outsourcing SEO activities too. SEO companies are up to date with the latest changes being made in the industry and are able to implement the changes faster. Since their core business is SEO, they are much more experienced and effective in their activities. By dealing with different clients on a regular basis, they are also able to understand competition much better. They know what activities are working and what are not. They also might be able to deliver results faster.
In the end, the decision will depend on your business requirements. You need to see whether you can allocate enough resources so that SEO activities can be done effectively. You will need not only to put manpower but also buy latest support tools required for SEO. On the other hand, if you outsource SEO, you need to assign someone capable enough to oversee outsourced company activities and performance as they tend to compromise on quality sometimes and work on black hat SEO for quicker results.
Mind Processors is a reputed company in India which offers SEM and SEO services. They have good pool of professional individuals who are up to date with the latest trends in the industry.
|About Author Abhilash Shukla :|
Abhilash Shukla is a technical content writer in Mind Processors which is anÂ <a href="http://www.mindprocessors.com" target="_blank">offshore software development</a>Â andÂ <a href="http://www.mindprocessors.com/services/marketing-solutions/internet-marketing.php" target="_blank">internet marketing company</a>Â in India, in this article I have discussed about Outsource seo Services.
Article Source: https://www.bharatbhasha.com
Article Url: https://www.bharatbhasha.com/search-engine-optimization.php/403274
Article Added on Thursday, April 11, 2013