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Let Us Find What SEO 2 0 Is All About

In these epochs of advanced technologies and state of the art contrivances business entities from all across the globe are leaving no stone unturned to make their presence felt and advertise their products and services in a grand manner. Long gone are the days when a newspaper ad did the work for them. With a majority of populace from all over the world catching up on almost everything via the World Wide Web, business entities are trying their level best to not only meet but surpass client’s expectations by using SEO (Search Engine Optimization).

What is emerging as the next milestone in this scenario is SEO 2.0 which not only is a greener way but also a hugely resourceful state of affairs. SEO 2.0 is all about making the algorithms employed by major search engines work for you. And you know it pretty well that if your web portal does not flaunt itself on the very first pages of search engine results, it almost does not exist.

This is because the common web user rarely strays from the first couple of pages as he/ she definitely finds what is being looked for in these web pages. Universal Search algorithm is brought into play by search engine giant Google to establish rankings of a particular web site and the more ranking the better the online presence. SEO 2.0, a term coined by Clinton Cimring in 2006, is an optimization reaction to Google's new Universal algorithm and to Web 2.0 social media sites like Digg,, Technorati, and StumbleUpon.

If you want me to discern SEO and SEO 2.0, I will do that gladly. SEO 2.0 is all about cooperation and social media unlike SEO which was all about competing with each other to get the first position. You can also deem that SEO was spider friendly whereas SEO 2.0 is user friendly. SEO was previously an automated process with software doing most of the bit, but SEO 2.0 is all about interaction with involvement of blogs, social media and videos, etc. It puts paid linking, web directories, page rank and a lot more much behind by amalgamating blogging, social media and SEO on to one single platform. It not only makes the World Wide Web a fairer and gentler space but also an interactive and collaborative one.

You don’t actually have to employ SEO techniques anymore as it depends on how you can leverage the power of crowds on to your own good. Let us take an instance of link building in SEO: - it says a will only link to B if B links back to A.

But SEO 2.0 has a different say in this. SEO 2.0 says that A will link B irrespective of it linking back or not. SEO 2.0 is not much dependent on search engine and can be put to as leading an independent life. SEO 2.0 is when SEO realized that the content is the key to success. It’s supplying value to web sites by optimizing content to give users what they want, sequentially, gaining impetus through commendations.
About Author preeti singh :

Mr.Pankaj is providing <a href="" target="_blank">SEO India</a> to its clients worldwide. Explore <a href="" target="_blank">Best SEO Service</a>, <a href="" target="_blank">Affordable SEO Service</a> and much more.

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Article Added on Wednesday, March 16, 2011
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