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Paid Links How Good They Are For Your Site

In order to promote our site well on search engines we have to be very concern about quality and aware about each n every thing happening on our site. Whether it is site designing, site development, meta tagging, content or linking.

When we talk about linking there are two types of links that comes in our mind. One is organic and another is paid linking. As we all know organic links can be site links or links that are added just for giving wait to the keywords (i.e. reciprocal, one way or three way). On the contrary paid links are something that we add on our site and charge a certain amount to be added. According to one of the answers in Google Webmaster Tools âLink based analysis is an extremely useful way of measuring siteâs valueâ. So here we will learn whether paid linking is useful or harmful for our website.

I did a lot of research, read a lot of articles posts and found that there are two type of thoughts blowing around for paid linking. Some people think that paid linking can hamper your siteâs rankings and result with ranking degrades or page rank degrades. While asking about this with Matt Cutts (The Biggest Googler of course ï) he said that âIf you ask me Do paid links that pass PR violate search engine quality guidelines? The answer is yesâ.

On the other hand some people say that according to Google you canât buy links. Well this is a misconception but the fact is that the links that passes page rank may harm your site so you should always be aware that you buy a link for a limited time, from sloppy sellers, after checking the cloaking issue and most importantly check that your competitor would not buy a link from your site. Then the Googlers also said the Googleâs algorithm based on links was flawed but later on they changed it.

So the conclusion is that paid linking is good for a site as far as it is 1.) Not from a competitorâs site 2.) Not a cloaking 3.) Not a spammy link 4.) Not to be added on the whole site.

About Author Stuti Sabharwal :

Stuti Sabharwal is an CEO of Corporate Web Technologies.  Corporate Web Technologies is India's Top Growing
<a href="" target="_blank">search engine  optimization</a> and <a href="" target="_blank">website design company </a>based at Delhi.

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Article Added on Friday, October 16, 2009
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