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Brand Adidas The Famous Brand in the World





As we know, Adidas is a very famous trademark in the world. Many categories are very famous. It offers products of playing football, basketball or exercises. It is necessary to keep the good market situation. Moreover, we will make efforts to seek for new markets for Adidas. We must increase the market share of Shamrock brand. It is useful to improve the approval degree and get more market share of Adidas. NEO is a brand of Adidas Company. It mainly offers the products for the young men who are 14 to 19 years old. Its style is very suitable to the young. The price is about half of the Clover brand. Generally speaking, the price is higher than the local brands'. Many young people like its products and are willing to buy them. So, Adidas wants to enter into the third and fourth market of China.
Adidas Company must take a good marketing plan to get the third and forth market. It is necessary to deal with the logistic cost. These cities are too small. However, Colin insists that this problem is ubiquitous. In fact, the whole industry of clothes is facing the problem of high cost. We are trying our best to deal with this problem. In conclusion, the logistic cost is just one of these difficulties which we should face. However, what we should do is to offer suitable shopping places, good products and suitable prices for customers. It is very significant for Adidas to satisfy Chinese customers' needs. Therefore, the company must take the customers' needs into account. Certainly, we also consider our operating environments.
Colin thinks that satisfying the customers' needs is the most important for Adidas Company. We endeavored much to meet their requirements. In order to compete with other rivals, we must make new products and unite with others. We also sponsor those exciting and influential sports events to attract the customers' attention and their favorable impression. So the customers will impress on the products of our company.
The third and fourth market is not strong enough. But Adidas Company will not lower the price and the products' grade. Adidas is a slap-up brand in the world. Certainly, just as other brands, we also have some activities of seasonal sales. But, reducing the price is not our core strategy. We must sell the products to the customers who need our products. We will make suitable prices in an appropriate situation, so we can extend the share of market. Through the expansion of the third and fourth market, Adidas Company will get more interests from China. In these cities, we must strengthen the competitiveness of market through competitive products and pricing.
The company plans to set about 2500 shops with POS machines in these cities. This action is to meet the high-income and low-income groups' buying patterns and habits. At the same time, Adidas Company has to make a suitable price which should be accepted by the local people. Thus the products can correspond with the local retail environment. We should make a good marketing strategy, but we can not neglect the stores' locations and design styles. They should adjust to the specific situations of these cities.
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