bharatbhasha.com
Free Articles  >>  Marketing >>  Page 462  >> 

New Ideas For Using Autoresponders To Supercharge Your Marketing Efforts And Create Powerful Customer Relations





New Ideas For Using Autoresponders To Supercharge Your Marketing Efforts And Create Powerful Customer Relations   by Paula Morrow


You've heard the experts say that a prospect usually needs
to be exposed to an offer at least three, sometimes as many
as seven, times before a decision is made to buy a product or
service. To offline businesses, accomplishing this through
direct mail and telemarketing can be both intimidating and
expensive.

This is where online businesses have a distinct advantage,
through the use of autoresponder technology. This technology
forms the backbone of many of today's online fortunes.

The basic concept behind an autoresponder series, sending
a series of scheduled messages to convince a customer to
take action, is easy to understand. But determining how to
write one, or WHAT to write, often isn't so clear.

Go to http://www.idealmarketingcorp.com/autoresponder.html,
where you'll find resources for proven autoresponder series and
messages. However, I'll go over some other ideas here.

First, the basics...every autoresponder series must include:

*Useful Information
*Personalized Messages - Both in the Subject Line and
in the Body Copy
*Back-end, Upsell Offers

Now, think about the different types of autoresponder series
that are available, to positively impact your business. For
example, you could:

1) Deliver a multi-part salesletter. Remember that long piece
of art you slaved over, aka your sales letter? You could break
it up, as an ongoing series of weekly messages for an instant
autoresponder series. You could also offer links in each,
pointing back to your website to view the entire document.

Also, you could send a sequence of different letters with each
one promoting a different benefit of a selected product or
service. Finally, you could send different variations of the
original letter. Think creatively!

Or, if you're really pressed for time, just put 'Second Notice' in
the subject line, and resend the original message.

Just remember to always focus your messages to emphasize
'what's in it for them,' showing what pain or problem your
product/service solves.

2) Deliver a multi-part training or coaching course. Yes, this
can be done on autoresponder. Again, the key is that the
delivered information must be perceived as being valuable.

3) Deliver evergreen information in the form of an ezine or
newsletter. By offering value, and keeping you top-of-mind, this
leads to a stronger customer relationship. When you have to
choose between reading a message from someone you know
and trust, and one from someone you don't, most choose the
friend, right? Use autoresponders to help create that bond --
this could lead to more sales!

4) Make existing customers feel special by developing a
autoresponder series that offers a 'members only' exclusive
of product bundles, limited-time discounts, holiday or
seasonal promotions, etc.

5) Create a separate autoresponder series to 'upsell'
paying customers on increasingly expensive product
offerings. Never assume that they're automatically done
with just one purchase! Don't underestimate a customer's
ongoing desire for high-quality products and services.

One last idea for a creative use of autoresponders - timely
customer relations. If you find that the same questions are
being asked over and over by your visitors, assemble their
answers and load them into an autoresponder. Then add a
place on your site to click for 'Answers To Frequently Asked
Questions' - this will save a huge amount of time and energy,
leaving your time open to come up with new marketing ideas.

Always remember to have a place for customers to contact
you directly, however, if the autoresponder FAQ did not
answer their questions.

How many other autoresponder campaigns or applications can
you think of?


About Author Paula Morrow :


Article Source: https://www.bharatbhasha.com
Article Url: https://www.bharatbhasha.com/marketing.php/29584

LD
Other Articles by Paula Morrow

How Your Business Can Prosper In Uncertain Economic Times
by Paula MorrowWe've been going through some uncertaineconomic times recently. And those with a job are (rightly) worried about security: of their jobs and pension plans.Insider trading, stock manipulation, corporate downsizings: all seem commonplace.As a result, many businesses are revising their long-term plans to a short-term focus.So, how does your business fit into thiseconomic climate? Actually, as a small business, you're in a pretty good spot. When the corporate giants stumble,...

Cement Stronger Customer Relationships By Following The Confirmation Letter ABC s
by Paula MorrowAs more entrepreneurs enter into online commerce, many make a common mistake: they get so involved with the technology that they forget that there's a live person on the other side of the computer screen. They forget that they're dealing with PEOPLE. As a result, the Internet has begun to get a reputation for being cold...lacking in the personal touch. And it's this personal touch that forges a strong customer bond. Ignore this and you may find your customers drifting over to...

When In Doubt Ask
by Paula MorrowIn the rush to get online, have you ever found yourself skipping over the research fundamentals, like our Online Wannabe? For instance, do any of the following sound familiar? Online Wannabe: (checking off the list) OK, signed up for a few affiliate programs, posted the provided websites...I know there are a lot of people online just like me, and I KNOW they'll want this.(time goes by....but nothing happens)Wannabe: Ah, c'mon! EVERYONE needs this product - it's a sure thing!...

Swipe Your Way To Success Legally
Swipe Your Way To Success (Legally!) by Paula MorrowEvery successful direct mail expert has one. Same with the online experts who continually pull in the big numbers.What is it? The infamous 'swipe file.'Have you started yours?Every so often, you're faced with a blank computer screen and a deadline - your ezine is due, your sales letter needs to be posted, your ad needs to be submitted.And your mental batteries are completely dead. You're suffering from total and complete writers block. But...

Does Your Web Site Beat The Clock
Does Your Web Site Beat The Clock? by Paula MorrowTick, tick, tick. That's the sound of those all important 10 secondsslipping away - the average amount of time a visitor remains at a web site before clicking on.That is, unless you give them a reason to stay.Take a good hard look at your web site - is it optimized in yourfavor? What does a visitor first see when they arrive? Does theheadline make them screech to a halt? Does your sales letter'sfirst paragraph hook them in? Tick, tick,...

Online Success By The Numbers
by Paula MorrowDo you know your conversion rate? What about your cost per visitor? All the terms basically deal with the same question:Do you know how much a visitor is worthto you? So that, when you purchase advertising, you won't end up overpaying?Internet marketing, it's been said, is a numbers game. This becomes criticallyevident after you've finalized your web site and offers, gotten a few sales under your belt, and are ready to go wide with your advertising effort.So ready to get out...

Don t Write Like You Think Write Like You Talk
by Paula MorrowThe Internet has provided us marketers with an amazing opportunity. It's leveled the playing field - regardless of your background, you can now pursue a profitable business in your area of interest.But selling online brings its own set of challenges. One of the most difficult being able to establish a one-on-one, personal customer relationship.So how to overcome the anonymity of the computer screen and create this critical bond? One of the simplest ways is through your...

Don t Envy The Gurus Be One
by Paula MorrowWho says you don't have what it takes to be a guru? True, there are so many self-proclaimed gurus online these days, it seems extremely crowded. But this applies to only a few areas, like Internet marketing. Who's to say you couldn't become 'the expert' in a more specialized niche? If you think about it, you'll realize that you probably already have the knowledge inside you. Get ready to unleash the guru within!At the beginning, position yourself as a knowledgeable source on...

Be The Brand
by Paula MorrowQuick - what do you think of when you think of Nike? The swoop symbol, right? Disney: Mickey Mouse, Disney Land/Disney World and Cinderella's Castle. Now, think Corey Rudl...the Internet Marketing Center; Ken Evoy...Make My ___ Sell products; Allan Gardyne... associate programs. These are much more than products...these are brands and brand identities. Have you thought about how you will brand yourself through your business?Now, a lot of the experts emphasize theimportance of...

Having Difficulty Writing A Compelling Offer Click On A TV Infomercial
Having Difficulty Writing A Compelling Offer? Click On A TV Infomercial! by Paula MorrowYes it's true. Everything I ever needed to learn about assembling a compelling offer, especially telling the difference between features and benefits, I learned from TVinfomercials!Now, just give me a second here.Remember when you first started learning how to write copy? Whether for a classified ad or a sales letter, it was drummed in that it had to be a 'compelling offer,' heavy on benefits, not...

Click here to see More Articles by Paula Morrow
Publishers / Webmasters
Article ID: 29584
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:


108 Users Online !
Related Articles:
Latest Articles:
 
marketing >> Top 50 Articles on marketing
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts
Aging


Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of bharatbhasha.com and/or its owners.


Copyright AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Cheap Reseller Hosting Provided By AwareIndia







Company IDS