Free Articles  >>  Marketing >>  Page 107  >> 

8 Folds to Consider When Brochure Printing

When you are commissioning brochure printing, one of your primary considerations should be the fold style. Besides the size of the brochure, your fold style will play an important role in how you lay your design out for brochure printing. Each fold style has a different feel, along with its own unique challenges when designing it.

Brochures for mailing

If you are commissioning brochure printing with the intention of mailing out the completed product, then you might want to consider the typical letter-sized folds. These brochure printing folds also work well if you need to display your brochure in a rack after it is printed. Some common styles include:

Tri-fold This is the most commonly seen brochure. It is typically read how it is unfolded, making it great for presenting information. However, this brochure printing style does not give you a large landscape for larger images, maps, charts, etc.

Z Fold This brochure printing style involves folding three panels into the shape of a Z. This works well if you want to draw the reader into the brochure, though it may not always lay flat.

Complex Brochure Folds

Sometimes you want a brochure that stands out differently from others, yet is still in a size suitable for mailing. These folds are more of a challenge to design, but more visually interesting.

Double Parallel Fold With this fold, the paper is folded into four panels: two smaller ones and two larger ones. This fold is ideal when you need to include a large graphic on one of the panels. It can also be less expensive to print since it only requires printing on one side.

French Fold This is the same fold many people utilize when creating a homemade greeting card. It allows you to choose to print on only one side, yet gives you a full page spread if you open it all the way up.

Gate Fold This fold can be very impressive to customers, as it gives you two panels that open up to expose a center panel. If you are planning on mailing after brochure printing, it is often folded in half a second time to make it a more convenient size.

Unique brochure printing

If you are looking for something unique, then there are some folds that will truly cause your brochure printing to stand out from the crowd. However, these folds are not very good for mailing or placing in a rack, and therefore, they often work best when you have a specific purpose for them.

Accordion fold This fold is similar to the Z fold, but it includes at least 4 panels. It does not stay closed well, but does have an interesting presentation.

Half fold Just like it sounds, this is merely folded in half once. This is a good design when you need a lot of space in brochure printing layout.

Roll fold This fold is visually interesting, and it can convey a message of importance. You may need to hold it closed with ribbon or sealing wax.
Keep in mind that typical brochure printing design methods will need to be applied in order for your layout to be presented smoothly with your fold. If in doubt, talk to your printer about your design.
About Author Frank Salsa :

Learn about how your company can take advantage of <a href="" target="_blank">printing</a> to take your exposure to the next level of branding. Capitalize upon the variety of <a href="" target="_blank">brochure printing</a> services that PsPrint offers to maximize your companys branding efforts and marketing presence.

Article Source:
Article Url:

Article Added on Sunday, April 25, 2010
Other Articles by Frank Salsa

How Templates Can Help and Hurt Brochure Printing
If you are considering brochure printing, then you may be tempted to use templates for your layout and design. After all, the entire process of brochure printing from inspiration to printed product can be overwhelming, particularly if it is your first time. There are definitely some positives to using a brochure template, but there are also some negatives to using one as well. Here are some elements that you will want to consider before using a template for your brochure printing. The...

Size Matters Choosing a Size and Fold for Your Brochure
When you are designing your brochure for printing, one of the first elements that you will need to decide is the size and fold of your brochure. Remember, you should always design your brochure with the size and shape in mind, instead of trying to stretch or shrink an existing design to fit the layout you want. Brochure size The size of your brochure will depend on how you plan on using it. For example, if you plan on mailing your brochure out to potential customers, then you will want...

Brochure Printing with Power Words for Strong Messages
When you are commissioning brochure printing, there is one thing that you should always focus on your text. Using the right text will influence whether your brochure printing has a positive or a negative impact on your marketing campaign. One way to ensure you are getting the most out of your text is to utilize the right power words correctly. Know your power words Every industry has its own power words. You will need to conduct some research to find out what works best in your...

5 Design Elements Your Brochure Needs
When you are commissioning brochure printing, you are doing more than stuffing sales information and pictures onto a piece of paper precisely folded to fit into an envelope. You are sending an invitation to your readers an invitation for them to open the brochure and find out more about your business. In order to do this effectively, there are some brochure printing design methods that you need to consider. Does your cover grab attention? The saying may be Dont judge a book by its...

Market Your Small Business with Brochure Printing
Small businesses face unique marketing challenges. Like larger businesses, they need to use marketing to attract new customers to them and build brand recognition. However, unlike large businesses, small businesses do not always have the same amount of collateral available to invest in marketing. Subsequently, small businesses need to consider all of their options. Brochure printing is a good marketing strategy for small businesses. Brochures are relatively inexpensive to produce, and...

Manage Your Budget with Brochure Templates
A brochure design template can help a small company manage its printing budget, since you can largely bypass having to hire a graphic designer to design your brochures for you. In most cases, it's best to go with an original design; but if you're on a tight budget a design template can keep you loose and flexible. After all, it's best to spend your money printing more brochures so you can reach more prospects than to toss half your budget to design. There are three things to consider when...

Know Your Audience for Successful Brochures
Brochure printing will not be successful unless you tailor the presentation to the audience that you are targeting. If your brochure is not designed to attract the proper audience, you will not see the financial returns that you are expecting. Here are some of the elements that you will want to consider when printing your brochures. What should your brochure accomplish? Part of knowing your audience is knowing what your audience wants. Does your audience want to be informed about a...

Brochure Printing for Your Small Business
If you own a small business, then you may already be aware of what powerful tools brochures can be. If you arent, then you should take a look at what brochure printing can do for your business. Brochures can help you to increase your business, build recognition of your brand, and make it easier for your customers to refer you to others. As a small business, you may be concerned about how much you can spend on brochure design. If you are, then it may be comforting to hear that you can do...

Discount Printing Make Your Prints Earn For You
If you are looking for a way to save your advertising dollars, then you should consider discount printing. Discount printing allows you to cut your costs and use your marketing budget wisely. The biggest secret to discount printing is bulk and heres why. Why bulk printing is discount printing If you take a look at the pricing schedules of most discount printers, you will notice one thing as the number of units goes up, the price per unit goes down. This is because the largest...

Choosing the Best Binding for Your Booklet Printing Project
Booklet printing is a good way to advertise for your business. Booklets allow you to give out more information than just a brochure, and they are often seen as having more value than a brochure. In addition, booklet printing can be used to produce supplies that you will use in house, such as employee handbooks and data logs. Booklets have a cover and a minimum of four pages in the inside. Depending on the size, style, and use of the booklet, you will have different binding options when...

Click here to see More Articles by Frank Salsa
Publishers / Webmasters
Article ID: 234054
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:

210 Users Online!!
Related Articles:
Latest Articles:
marketing >> Top 50 Articles on marketing
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts

Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of and/or its owners.

Copyright AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Linux Reseller Hosting Provided By AwareIndia

Company IDS