Yes, it's not exactly creative, compared to television ads, viral marketing, and so on. But brochures shouldnt be dismissed just because theyve been around a while. Theyre a great marketing tool, and it's been proven that using brochures can give a very noticeable boost to sales volume.
There's a good reason for that. Brochures allow you to communicate with people so successfully that they are able to pique the interest of those who did not realize they were even interested in what your business is offering. People tend to forget television advertisements and billboards. But, when they bother to read something, they remember it. You can get a call from an interested customer months after a brochure is published because they needed a product or service and recalled reading that you offered it.
Brochures are multi-page documents and can carry a great deal of information. They may tell you about new products or they may list the services offered by a business. Or maybe they just tell you more about the business itself, its practices and corporate culture. They offer organized information with charts, graphics and other relevant data. Reading a brochure gives you time to ponder and digest the information, not something that can be done with a one minute television advertisement or a four minute YouTube video.
It's not just the writing in the brochure that sells your products. The quality of the paper, the pictures, the design, font, colors and pictures they all say something about your business and your products. A nice glossy paper with full color ads and stylish fonts can make quite an impression, when done tastefully. If the brochure gives an impression of quality, customers will believe that the products and services advertised in it are of quality too. A brochure on cheap paper with bad printing and generic designs says that your product is cheap and generic too.
Another reason why brochures are appealing to businesses is that they are a comparatively inexpensive form of advertising. Cost per unit is low because they are bought in bulk. Online brochure printing services can take your order for personalized business brochures, and deliver them to you in a week or less. They can take your drafts and turn them into a beautiful brochure, and you will be able to see and correct the proofs before the actual printing is done. Competition for these jobs online is pretty stiff, and you can speak to their customer service representatives and get an estimate of the costs before making a decision.
So if youre thinking of advertising, use brochures. They are effective for both current and prospective customers, and not many marketing methods work on two such different kinds of people.
Article Source: https://www.bharatbhasha.com
Article Url: https://www.bharatbhasha.com/marketing.php/224369
Article Added on Sunday, March 14, 2010
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