Free Articles  >>  Marketing >>  Page 144  >> 

Email and Mobile Marketing Now Affordable to the Smallest of Businesses

Both email and mobile marketing have risen in popularity amongst business owners due to its effectiveness as a means of building customer loyalty and increasing revenue. Until very recently, the costs of email marketing and mobile marketing were prohibitive to all but the largest corporate players, and as such the market (certainly for mobile marketing) remains largely untapped to this day. Direct marketing using these methods has undergone a revolution in recent years. It has finally come to the forefront as a successful and affordable way to market to targeted individuals.

Email and SMS marketing are amongst two of the most highly responsive forms of direct marketing available. These forms of marketing require you to gather permission from the prospect in order to send ongoing messages, meaning that the messages that are sent are received by a truly receptive audience. This also allows for sending specific messages to certain groups of subscribers, which makes for much more targeted campaigns that produce much more serious results.

By sending carefully crafted email and SMS messages to a list of ‘opt-in’ prospects, business owners of all sizes are able to give themselves a fighting chance of generating more sales leads. This direct form of marketing tends to prompt a response from prospects in a way that just isn’t possible with most other traditional marketing strategies. The degree of two-way communication offered by these types of marketing options often makes it a much more appealing avenue to both sides of the communication channel.

Up until very recently, the upfront costs have served as a major barrier to entry for these particular kinds of marketing for many smaller businesses. The ongoing costs of email and SMS mobile marketing also contributed to the inaccessibility of these as marketing channels.

Given the advancement in surrounding technologies and the availability of marketing agencies set up to provide these services, email marketing and marketing by SMS now require very little outlay in terms of infrastructural costs. These advancements have also led to a vast reduction in the marginal costs of sending each new marketing message.

As a result, businesses of all shapes and sizes, and across different industries and sectors can afford to market through mobile and email channels with very little, if any, fixed costs of getting started. Also, the costs associated with actually sending marketing messages over either email or SMS are relatively small, with the majority of the costs show up on the profit margin side of the business if you are offering discounts.

Now, email marketing and mobile marketing are now affordable and accessible to even the smallest of business owners, and there is no excuse not to seize the opportunity and leverage the benefits of these relatively new technologies in order to grow their sales. While for some, the concept of marketing online and using these types of ‘new media’ marketing solutions is still alien. But those that have already embraced the values of modern technology can benefit from diversifying their marketing strategies, with email marketing and mobile marketing leading the way.
About Author Warren Miller :

Warren Miller - Lazer Promotions Lazer Promotions [<a href="" target="_blank"></a>] is a 'new media' marketing agency that delivers customized solutions through new technologies. They just launched the Lazer Alliance [<a href="" target="_blank"></a>] membership club to help businesses to get ahead online.

Article Source:
Article Url:

Article Added on Wednesday, January 20, 2010
Other Articles by Warren Miller

New Technology Taking Mobile Marketing to New Levels
With so many technological advances in recent years, almost all of us have been influenced greatly by the conveniences these technologies bring. Many of us can’t imagine doing without devices that weren’t even in existence only a few years ago. This has opened up new opportunities for businesses and individuals to capitalize on these trends in order to become successful. This new era has also allowed even the smallest businesses to remove the geographical limitations from their marketing...

United States is Catching Up to Europe and Asia in the SMS Marketing Race
Mobile marketing is marketing directly to consumers through SMS messaging, leveraging the growing number of mobile phone owners and users. Mobile (or text) marketing is predicted to be the next major global technology phenomenon, and to a certain extent it is already used across Europe and Asia by businesses of all sizes to deliver targeted marketing messages on a wholesale scale. Mobile marketing business consultants and service providers already have access to the frameworks for dealing with...

Mobile Marketing Growing Rapidly in the USA
The market for consumer goods and services in the United States is one of the largest in the world. Not only do US customers have one of the highest propensities to consume in the world, they also possess wide and affordable access to newly released products, services and technologies. This type of information should not be taken without due consideration. With US markets being one of the most competitive, your business must be on top of its game to succeed. Tapping into markets that are...

Email Marketers Report Success Despite the Economic Downturn
Has the recent global recession affected your everyday life? Unfortunately, being one of the worst recessions since the Great Depression, millions of people around the world have certainly felt the impact. However, even though you may be one of these people there is some hope for your business. Despite the economic climate, many companies both large and small have managed to maintain their sales levels or even increase them by utilizing email marketing. That's how powerful these strategies can...

Using Mobile Coupons to Enhance Current Advertising
Using a mobile coupon strategy as part of a wider concerted marketing effort can be a great way to build customer loyalty and drive sales from prospective customers. Mobile coupons are a highly effective way of driving a response from targeted prospects, and are a still a relatively untapped area of marketing. Technology has only very recently reached the extent to where it is capable of delivering messages to prospects at an efficient and cost-effective rate. A mobile coupon is simply a...

Effective Mobile Marketing Strategies
Despite being relatively new to the internet marketing scene, mobile marketing is making its mark as a method with extreme potential. Since mobile marketing is not well known as of yet, it is important to find all the facts about this strategy. Here are a few things that you should look at before getting started: Build and maintain your list the right way. No one likes intrusive advertising. This is especially true when it comes to receiving text marketing messages on their personal cell...

Email Marketing ROI Remains High
The Internet continues to be among the most effective and most profitable avenues for businesses looking to improve their brands recognition. Of the many ways to market a business online, email marketing continues to be one of the most popular - and for good reason. To see the potential that email marketing still brings, one only needs to look at the average return on investment for email marketing campaigns. In 2008, the return on investment (ROI) for every dollar spent on email marketing was...

Increase Your Profits With Email Marketing
Small business owners spend hours of time and money trying to attract new business. A steady flow of new business is necessary for business survival. But in your rush to attract new people, don't forget current or previous customers and clients. They're as good as gold....and if you've given them a good experience in the past, they are much more likely to purchase from you again. Consumers have a lot of options. There are literally thousands of small businesses competing for their attention....

A Customer Retention Focus
The current global economy has forced many businesses to make some changes in the way they market themselves. The most effective marketing strategies should have the ability to change directions if necessary. Possessing the willingness and flexibility to make changes ‘on the fly’ can be a huge asset. There are always particular basic rules and practices that you should follow, but knowing exactly what you should and shouldn’t be doing will keep you from making mistakes that you cannot afford to...

Tips on Email Marketing Management
List building is one of the most profitable online ventures that you can ever get into. And if you are already making good money through your website, adding list building and an email marketing management solution into your arsenal might give a good boost to your income earning potential. This is because a list is a very personal and direct way of communicating with your potential customers. You are conversing with people straight through their email inbox. For a short period of time, you...

Click here to see More Articles by Warren Miller
Publishers / Webmasters
Article ID: 206088
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:

240 Users Online!!
Related Articles:
Latest Articles:
marketing >> Top 50 Articles on marketing
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts

Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of and/or its owners.

Copyright © AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Cheap Wordpress Hosting Provided By AwareIndia

Company IDS