If you have decided on using flyers it is important that they are cheap. Here are some of the ways of obtaining cheap flyer printing for your musical event.
a) Don’t print in colour if it is not necessary
You can use black and white print to communicate the details of the event. For example, you can use the event name as the news headline on the flyer. This can be in bold and can be distinguished by using irregular font. Other event details can be mentioned as subheadings. Since the name of the event is in bold, it will catch the attention of the person receiving the flyer. This will help in getting the required public attention towards the event.
b) Use single sided flyers
You can get cheap flyer printing if you print single sided instead of double sided. Use double sided printing only if the matter that you intend to print cannot be contained on a single page. It is a known fact that people view flyers for a few seconds, and throw them away if they do not catch their attention. So there is little need for double sided flyers. If you are keen on getting double sided flyers for the musical event, make sure the first page is powerful enough to catch the attention of the reader.
c) Paper Quality
The choice of paper will depend on your target audience. If you are looking to target affluent people who love music, then you may have to use at least 300 GSM paper. If you are looking to target a mass audience then you can use inferior quality paper. This will help in considerably cutting your flyer cost.
d) Bulk Printing
If you are looking to target a mass audience, then I suggest you print the flyers in bulk. The printing cost will reduce as the order size increases. This will reduce the cost per consumer. It is important that flyers printed in bulk are distributed before the event begins. Otherwise, the money spent on printing the flyers will be wasted.
e) Save on shipping charges
To avoid shipping charges I suggest you contact your local printer for printing the flyers. If you live in the United Kingdom, find out companies which offer cheap flyer printing. If you find the services of printer useful, you may use the services of that printer again for some other musical event. This will help in substantially reducing the cost.
f) Size of the flyer
It is important that you optimize the size of the flyer to reduce its cost. Don’t oversize the flyer for your musical event and therefore increase its cost. Instead, make two flyers from a single sheet, and reduce the amount of paper used.
The points discussed will help you in obtaining cheap flyers for your music event without compromising on effectiveness.
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Article Added on Monday, March 9, 2009
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