Free Articles  >>  Marketing >>  Page 263  >> 

Are You Hurting Your Business by Only Marketing Locally

As a small business, thinking in terms of marketing means thinking locally, right? You think of your signage (if you have an office building or store), advertisements in the local paper, and your trusty cold calls. But are you limiting yourself too much?

Especially today, you may find it difficult to bring in more business. Local markets can be a “hit or miss” investment. You may, however, be able to expand your business to a regional or even a national level, without having to invest in tens of thousands of dollars. Just by employing a few marketing techniques, you can expand your market and reach brand new customers.

If you are selling a product, open an online store.

Get yourself a sharp, user-friendly website that you can post products to and offer online purchasing. Other than the cost of design and web hosting, you don't have to pay for much more. The customers will pay for shipping, and you can send your products all over the world if you want to!

With an online store, you then can invest in more targeted and far-reaching sales letters and emails, along with search engine optimization to make sure that your site comes up first when people are searching online for similar products.

By widening your market with an online store, you have the responsibility to drive traffic to the website, just like your responsibility to bring customers into your “brick and mortar” store as well. But convincing someone to visit a website is generally much easier to accomplish than to convince someone to take the time to come down to your store. There are less barriers to eliminate, and you can post the link to your store just about anywhere online for exposure.

If you are selling a service, consider offering consulting or running a blog.

Those both sound like additional revenue streams, don't they? And they can be. But also, they serve as marketing tools. You certainly can charge for consulting through phone and email – advertising the service on your website. But also, you can use consulting as a way to provide value for potential customers and to show them what you can do for them. Creating this awareness and fostering this relationship can go a long way to driving more clients to you.

Running a blog is a similar concept: offer value to your client. It is possible to run and maintain a blog to make money, but the main focus should be to build a community that will want to hire you for the service you provide. Just like with consulting, your goal is to demonstrate your expertise in whatever area you choose, and to use that expertise to translate it into sales.

Taking a business online is getting simpler every day, especially when you have the right people helping you in the process. By doing so, you cast your net even farther and it gives your business the chance to explore new markets – which can be invaluable to the future of your business and its survival.
Many of these options take a little time to get going, but just like with any marketing strategy, once you get it going, it can pay off huge dividends.
About Author Peter Geisheker :

Peter Geisheker is the CEO of The Geisheker Group marketing company. Peter develops and implements strategic marketing programs for businesses of all sizes. For a no-obligation quote, contact The Geisheker Group Marketing Company today at 920-471-1638 or <a href="" target="_blank"></a>

Article Source:
Article Url:

Article Added on Monday, January 12, 2009
Other Articles by Peter Geisheker

How Businesses Are Expanding Into Mobile Marketing
Marketing is the most important part of your business. Many businesses are realizing the need to find new methods of marketing that can bring in even more business. Internet marketing is one of the most exciting new ways that you can bring your business to new levels. However, there is another method that has taken marketing by storm and promises to open up even more opportunity for business. Mobile marketing is the use of text messaging and cell phone technology to bring in a much broader...

The Importance of Marketing Tools in Developing a Marketing Strategy
Businesses today are very different from those of the past. Business today is far more aggressive in their pursuit of success. With the growth of the Internet, competitiveness has gone global. Millions of businesses compete everyday, and it is necessary to arm your self with the right tools to close the sale. A business that wants to remain competitive and be profitable will need to understand the products that their target market is looking for. This kind of information only comes from...

How to Make Your Business Recession Proof With Smart Marketing
It's no secret that today's economy is struggling. People are losing money, and businesses are scrambling to keep costs low and sales high, while the consumer is spending less than normal. Your business could possibly have taken a hit as well these days, and you are scaling back operations in order to keep afloat. When people ask you, “How's business?”, you may reply with the same grumble that everyone else has: “Well, you know the economy is down...” Do you have to change your operations to...

How to Successfully Market a Small Business
1. Stay in constant contact with all of your existing customers. Do this by email, direct mail, and phone calls. If you want loyal customers, you must build a relationship with them, and that means staying in contact with them at least once a month, month after month, forever. The top reason why your customers will leave you is that another company is taking the time and spending the money to communicate with your clients more than you are. 2. If you are going to advertise in print, radio, or...

Creative Strategies I Used to Grow My Business During a Recession
Here are a few marketing tactics my marketing firm did to grow our business over the past 2-years and these tactics worked very well. PR: A PR Strategy that worked well for my marketing firm, and helped us acquire several new clients, was offering 30-minute marketing brainstorming sessions for free and with no-obligation to hire us. Just call us, tell us about your business, and we will tell you strategies you can implement to better market your company and attract new customers. This...

The Differences Between Great Marketing And Terrible Marketing
As a marketing consultant and copywriter, I see horrible marketing everyday. The most common mistake I see is what I call, me too marketing. Me too marketing is when a business creates a marketing piece (advertisement, brochure, sales letter, website, etc.) that looks and reads like an exact copy of their competition’s marketing. Instead of demonstrating why their product or service is unique and offers outstanding benefits, they say exactly what their competition says. For proof of me too...

What is SMS Marketing
Marketing to the huge cell phone market is a smart and savvy move by marketers in today’s business world. This huge market has the tools in the palm of their hand already and all a marketer has to do is deliver the message. SMS marketing stands for short message service and it has become a way for a marketer to bring messages to consumers through their cell phone. As cell phone use has increased to extraordinarily high proportions many companies are realizing the potential that this has...

How One Overlooked Marketing Strategy Plan Can Increase Your Bottom Line
Imagine you are running a big company or an organization, probably you are the marketing executive and definitely you need high sales. The best tactics you would implement is training your sales representatives on how best they can achieve great sales. Some organizations or firms would have to employ or recruit a sales and marketing trainer to educate the sales representatives of that organization. Many tactics are implemented and these may include online training sales. Great training is...

Myspace Marketing How To Market Your Business For Free On Myspace is the world’s largest social networking website. It is the cool place to be if you are in your teens, 20s and 30s. I have also found that it can be an outstanding free marketing tool for social business and websites. So what is Myspace is a website where anybody in the world can create a free “personal” web page (i.e., my space). Once you have created your personal web page on myspace, then you can connect your page to other people’s myspace pages by clicking on a...

How To Quickly And Easily Make More Sales By Using This Simple Tool
One of the leading causes of losing a sale is not knowing how to respond when a prospective customer raises an objection. I call this the “deer in headlights” syndrome. As business people, we have all been in this uncomfortable situation. A prospect raises an objection about our product or service and we draw a blank as to what to say to kill the objection. Or, we stammer our way though a poorly worded answer and basically make ourselves look like an incompetent fool. By not knowing how to...

Click here to see More Articles by Peter Geisheker
Publishers / Webmasters
Article ID: 112886
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:

261 Users Online!!
Related Articles:
Latest Articles:
marketing >> Top 50 Articles on marketing
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts

Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of and/or its owners.

Copyright © AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Virtual Linux Server Hosting Provided By AwareIndia

Company IDS