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Functional Confectionery Brands Prepare to Upgrade

Functional carbohydrate, called functional sugar, is functional oligosaccharides, functional dietary fiber, sugar alcohols such functionality has special physiological functions of several substances collectively. Function of sugar is a kind of functional ingredients, functional foods have become important additives, especially in the dairy industry, health care products industry, beverage industry, sugar free functional food industry, not only can replace sugar and fat, increase food processing performance, but also the concept of giving food more healthy. Functions as a sugar industry, has been very mature in a foreign country, especially in Europe and the United States, Japan and South Korea, while the marketing function and application of sugar gradually increased and expanded.

In China, as rising living standards, people quietly changes in diet and nutrition with the phenomenon of gradually appear unreasonable, "three high and one low," the crowd gradually increased, obesity, high blood pressure, high cholesterol, diabetes, etc. influx of various chronic diseases. Function after the introduction of sugar, was once the State Public Nutrition and Development Center is defined as "nutritional health advocacy products," both increased profits and value added candy, but also meets the health of people seeking candy, promotion and improvement of the human body physiological function. In recent years, China's many candy companies targeting this opportunity to explore the functional candy. The current domestic sugar market functions, mainly vitamin type candy, sugar free candy and candy based throat model, in which Jacques V9 and Shijiazhuang Pharmaceutical Group, Wellcome's fastest growing fruit and some sugar free or with xylose alcohol series features ?? fruit gum in the introduction, was quickly recognized by the market.

The development of functional class is a traditional candy candy upgrade, mapping out a multi level audience demand for sweets, but also a variety of confectionery brands in the product differentiation operations. With the increase in consumer demand, function ?? fruit market will continue to extend more market share.Candy category competition is an extension of traditional competition among enterprises, enterprises operating costs rising in the circumstances, have been offering higher profit margins functional candy category, further broken down into functional candy category. Since 2004, domestic confectionery industry compete on the category started, hard candy from the current dispute over the price category in 2005, the milk content of soft and hard candy class struggle, class of 2006, the brand candy gum war , 2007, the market share of juice candy class struggle, the 2008 return Halva, sherbet taste dispute until 2009, the functions of class struggle candy, pull the curtain category breakdown. Thus, functional category of sugar breakdown began. Low fat, low calorie, high nutrition has become synonymous with functional sugar, and many industry experts predicted that within the next five years the market share function ?? results expected to exceed traditional sweets.

But we should also see the development of functional sugar in the country is still very short, in order to win in the category breakdown, we must address development problems.Bear the brunt of the R & D problems. Varieties of the world's candy market, has more than 12,000 species listed in there I had more than 3000 kinds, but the product is not patented in China and 30 species, fully demonstrates China's candy industry lacks R & D above, which will be a function of candy to the greatest impediment to the development of the long side, only to solve the problem of enterprise R & D in order to break through the bottleneck of industrial development.The second is the brand issue. Any development of an enterprise must have its own brand, with innovative ideas in order to win consumers, give consumers a special kind of emotional dependence, to meet the psychological needs of consumers. Therefore, the brand image in consumers minds of shape to be very successful, and higher than other brand's image to gain a more favorable development.

Furthermore, the problem is marketing. At present, the function of the price of candy candy higher than the traditional 30%, and its sales channel is not wide, mainly some high end channels and the effect of promotion is not widespread, and few stores still in the booth All these require the company to re planning. Planning related candy to be different from the traditional candy promotion, so that consumers can glance to learn more about these products. In a growing number of features ?? fruit category, can be unique.Function fruit category battle will be intensified, the candy company became the industry wants to star, we should unique innovation awareness, establish their own brands, more and more levels to meet consumer demand, to win more market share and further develop the extension.
About Author Lanbo Jiang :

I am a professional editor from China Manufacturers, and my work is to promote a free online trade platform. <a href="" target="_blank"></a> contain a great deal of information about how to bleed radiators,topo us garmin,carburetor choke, welcome to visit!

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Article Added on Monday, July 18, 2011
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