bharatbhasha.com
Free Articles  >>  Management >>  Page 42  >> 

Functional Confectionery Brands Prepare to Upgrade





Functional carbohydrate, called functional sugar, is functional oligosaccharides, functional dietary fiber, sugar alcohols such functionality has special physiological functions of several substances collectively. Function of sugar is a kind of functional ingredients, functional foods have become important additives, especially in the dairy industry, health care products industry, beverage industry, sugar free functional food industry, not only can replace sugar and fat, increase food processing performance, but also the concept of giving food more healthy. Functions as a sugar industry, has been very mature in a foreign country, especially in Europe and the United States, Japan and South Korea, while the marketing function and application of sugar gradually increased and expanded.

In China, as rising living standards, people quietly changes in diet and nutrition with the phenomenon of gradually appear unreasonable, "three high and one low," the crowd gradually increased, obesity, high blood pressure, high cholesterol, diabetes, etc. influx of various chronic diseases. Function after the introduction of sugar, was once the State Public Nutrition and Development Center is defined as "nutritional health advocacy products," both increased profits and value added candy, but also meets the health of people seeking candy, promotion and improvement of the human body physiological function. In recent years, China's many candy companies targeting this opportunity to explore the functional candy. The current domestic sugar market functions, mainly vitamin type candy, sugar free candy and candy based throat model, in which Jacques V9 and Shijiazhuang Pharmaceutical Group, Wellcome's fastest growing fruit and some sugar free or with xylose alcohol series features ?? fruit gum in the introduction, was quickly recognized by the market.

The development of functional class is a traditional candy candy upgrade, mapping out a multi level audience demand for sweets, but also a variety of confectionery brands in the product differentiation operations. With the increase in consumer demand, function ?? fruit market will continue to extend more market share.Candy category competition is an extension of traditional competition among enterprises, enterprises operating costs rising in the circumstances, have been offering higher profit margins functional candy category, further broken down into functional candy category. Since 2004, domestic confectionery industry compete on the category started, hard candy from the current dispute over the price category in 2005, the milk content of soft and hard candy class struggle, class of 2006, the brand candy gum war , 2007, the market share of juice candy class struggle, the 2008 return Halva, sherbet taste dispute until 2009, the functions of class struggle candy, pull the curtain category breakdown. Thus, functional category of sugar breakdown began. Low fat, low calorie, high nutrition has become synonymous with functional sugar, and many industry experts predicted that within the next five years the market share function ?? results expected to exceed traditional sweets.

But we should also see the development of functional sugar in the country is still very short, in order to win in the category breakdown, we must address development problems.Bear the brunt of the R & D problems. Varieties of the world's candy market, has more than 12,000 species listed in there I had more than 3000 kinds, but the product is not patented in China and 30 species, fully demonstrates China's candy industry lacks R & D above, which will be a function of candy to the greatest impediment to the development of the long side, only to solve the problem of enterprise R & D in order to break through the bottleneck of industrial development.The second is the brand issue. Any development of an enterprise must have its own brand, with innovative ideas in order to win consumers, give consumers a special kind of emotional dependence, to meet the psychological needs of consumers. Therefore, the brand image in consumers minds of shape to be very successful, and higher than other brand's image to gain a more favorable development.

Furthermore, the problem is marketing. At present, the function of the price of candy candy higher than the traditional 30%, and its sales channel is not wide, mainly some high end channels and the effect of promotion is not widespread, and few stores still in the booth All these require the company to re planning. Planning related candy to be different from the traditional candy promotion, so that consumers can glance to learn more about these products. In a growing number of features ?? fruit category, can be unique.Function fruit category battle will be intensified, the candy company became the industry wants to star, we should unique innovation awareness, establish their own brands, more and more levels to meet consumer demand, to win more market share and further develop the extension.
About Author Lanbo Jiang :

I am a professional editor from China Manufacturers, and my work is to promote a free online trade platform. <a href="http://www.cheaponsale.com/" target="_blank">http://www.cheaponsale.com/</a> contain a great deal of information about how to bleed radiators,topo us garmin,carburetor choke, welcome to visit!


Article Source: https://www.bharatbhasha.com
Article Url: https://www.bharatbhasha.com/management.php/307685


Article Added on Monday, July 18, 2011
LD
Other Articles by Lanbo Jiang

Casual Wear Brand Marketing Analysis
Casual domestic brand companies need to develop reasonable and effective brand marketing strategy and implementation through continuous self update to upgrade the brand.Brand building is the foundation started the brand, but another important factor is marketing. As we all know, is almost non existent for the core technology of the casual wear industry, its greatest value is the brand. Faced with increasingly sophisticated and increasingly competitive domestic casual wear market, establishing...

Board Shoes Targeting Youth Market
Board Shoes, that is, flat plate type of shoes worn by its owners from skateboard shoes, skateboard shoes, it also said. Early 20th century, skateboarding was spun off from surfing and quickly became popular, because the shoes before the movement is no longer adapt, skateboard shoes came into being. Other shoes heel plate comparison, the biggest difference is that almost all flat, easy-wearer's foot completely flat attached to a skateboard with a shock; shoe side has been strengthened, which...

China Cemented Carbide Industry Status
The financial crisis, all walks of life cope with economic entities have been actively looking for good policy, and formed a consensus: should the crisis as an industry in transition, enterprise product technology upgrade opportunity, relying on scientific and technological innovation and adoption of advanced manufacturing technology to overcome the financial crisis. However, to achieve the manufacturing technology innovation and processing technology to upgrade the machine tool industry in...

The Status of Domestic Taps Industry
Faucet national production has reached more than 1500 enterprises with annual sales of 100 billion yuan, annual exports increasing at a rate of 20%. More than ten years of effort, the domestic faucet industry, expanding the production scale, production capacity rapidly. At present, the market, all kinds of middle and low product is dazzling, colorful styling. However, we can not be proud, although we have more than 400 million U.S. dollars of exports, but it can affix labels in China, there are...

Foshan Ceramic Brand
In Jiangxi Yichun see that brand in the competition for the rural market ceramic piece of cake, the competition is also fierce. Anwar, Dongpeng, new sources and some other big names in not only paved the marketing outlets, set up three four markets, agents, and advertising is overwhelming, from the bus stop to the taxi windshield, then along the way Village room wall, everywhere. 34 Huge Market Potential Since the introduction of the new national rural development policy, the state has...

Shoe Brand to Expand After the Crisis
Recently, the 2010 shoe fashion conference, scheduled be held in the fashion capital of Shanghai, the domestic shoe brands flock, many shoe brands showed off its own unique features shoes, Gilda main function of air pushing nanotechnology shoes Jiang. Dr. shoes claim to be health experts, advocacy Paul Getty shoe and foot of harmony idea ... ... Function shine the shoes, some follow the trend of those who followed, feverishly to catch up with the trend, which, Peking University, Dr. Zhu...

2 Differentiation Bathroom Hardware Industry in 2010 to Increase Competition
Recently, the China Building Decoration Association, named a 2009 China Kitchen hundred enterprises and sanitary leader 10 Strong list, in the current sanitary and domestic institutions, held in selected enterprises, the China Building Decoration Association, launched this selection in the reference value is still relatively good. In 2009 hundred companies list in the kitchen, basically covering all the cabinets, bathroom, hardware, accessories, electrical appliances, ceiling, shower room,...

Popular High end Home Hardware Lighting
It is reported that nine are building materials network, we believe that in 2010, brand differentiation will become more obvious in the industry will pay more attention to brand building, who is recognized under a consumer brand, we will wait and see. Lights are lighting town as the biggest industrial base, where the position of business owners and attitudes often reflect the development of the whole industry. Through interviews we found that their point of view was actually surprisingly...

China s Detergent Industry Market Prospects
The world's annual output of 43 million tons detergents, which is about 34 million tons of synthetic detergent. Developed countries, consumption is large, but slow growth, while developing markets has great potential. By 2005, the world's cleaning products is expected to reach 45 million tons production of an average annual increase of less than 1%. Detergents general trend is that traditional products to human safety and environmental compatibility of products greater change, energy saving,...

Smart Phone Replacement Set Off a Massive Price Reduction
In highly optimistic about the prospects for the smart phone market, China has become the world's mobile phone giants to snatch the core of the battlefield smart phone business. Smart phone price war has shown increased momentum, industry experts said, due to the MTK program, officially listed on smart phones, mainstream mobile phone manufacturers to speed up the upgrading of hardware, smart phones such as the impact of the second quarter of this year, the domestic smart phone market will see...

Click here to see More Articles by Lanbo Jiang
Publishers / Webmasters
Article ID: 307685
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:


234 Users Online!!
Related Articles:
Latest Articles:
 
Management >> Top 50 Articles on Management
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts
Aging


Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of bharatbhasha.com and/or its owners.


Copyright AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Linux cPanel Hosting Provided By AwareIndia







Company IDS