Free Articles  >>  Computers and internet >>  Page 289  >> 

Link development strategies for websites

The article talks about some of the link building strategies that can be adopted by website owners to enhance traffic on their websites.

Consider a company, manufacturing a range of top-quality products and offering them to consumer at highly competitive prices. Let’s assume that the company has an excellent website, designed to market its products as well. Even after ensuring that these two critical steps are done to perfection, one cannot rest assured that it’ll bring enough traffic onto the website and translate that into actual business.

The website of the company may be excellent; but a factor that makes more and more people connect to that website is the ranking of the website on various search engines. The higher the rank, the better the chances of attracting traffic onto the website. Manufacturers can think of outsourcing this job to SEO (Search Engine Optimization) companies, which have the required expertise to undertake such jobs. Another strategy available to manufacturers is to provide links to the website from various other quarters of the internet. This is again a job, which can be outsourced to a SEO Company.

There are various link development strategies that can be adopted by manufacturers. Some such strategies are described below.

TURNING INTO A CONTENT PROVIDER: Commonly, various blog posts, newsletters and other such contents on the web provide links to various websites. Manufacturers can think of publishing such content on a regular basis on their websites and provide links to their home pages through that content. This is also known as natural link building.

DIRECTORIES: Enlisting the website in various local and industry-specific directories could be another strategy which may work wonders in attracting traffic to the website

PPC ADVERTISING: 'Pay Per Click'advertising is another strategy that can be used to provide links to the website concerned. PPC is keyword-based advertising. The following example explains how it helps in linking a user to the website of the manufacturer. Suppose the user is searching for a keyword, “SEO Company India”. The search engine will display a list of websites containing that particular keyword. Along with this list, search engines also provide a list of sponsored links containing that keyword. And that link connects the user to the website of the manufacturer.
SOCIAL NETWORKING: Creating accounts in a couple of social networking websites could be an easy and effective strategy that manufacturers can think of. Getting associated with users, both existing and prospective, in such a fashion takes the relationship between the manufacturer and the consumer to an all new level.

LINKING THROUGH NEW-GEN MEDIA: Manufacturers can think of utilizing the new generation media like YouTube / Flickr to their advantage. They can upload their Product profiles or demonstration videos on such media and can provide valuable links to their websites through those pages.

RECIPROCAL LINKING: This is basically a link exchange program. Manufacturers can have an agreement with the owners of a few other websites and can plan to place links to their websites on those websites and vice versa. For e.g. a publishing company can plan to place a link to its website on the website of a book-dealer and vice versa. The most important factor that has to be considered here is the relevance of that link to the user a particular website.

For more information visit our website :

About Author Peter Evans :

Logicserve Digital is a leading SEO & PPC company that offers affordable <a href="" target="_blank"></a>" title="SEO packages India">SEO packages India</a> with assured results. Visit them online at <a href="" target="_blank"></a>

Article Source:
Article Url:

Article Added on Tuesday, July 24, 2012
Other Articles by Peter Evans

Challenges in SEO and PPC management
The article talks about the challenges encountered by two of the most used online marketing approaches: SEO and PPC. There are basically two different approaches to online marketing. First one is the 'organic route', i.e. efforts are made to enhance the ranking of a website in SERPs (Search Engine Result Pages). The rankings of the site are highly important for the site to be visible for the visitors arriving at the site are directly proportional to the rank it enjoys. This in turn,...

How Do SEO and PPC Work Together
The internet today is a place full of opportunity. Now, more than ever before, by implementing the correct marketing techniques, companies and websites can drive a lot of traffic. This can then result in an increased profit, which is why SEO and PPC techniques are very popular internet marketing strategies. Many people though, would argue that one is better than the other, or vice versa. However, the truth is that when both these techniques are used in conjunction with one another, the...

Implementing an SEO campaign is a necessary expenditure here s why
The popularity of the internet has meant that the marketplace is full to bursting with businesses touting their websites around and expecting new customers to fall into their laps. Unfortunately, this isn't quite how it works – because there are so many of them, they're all fighting for a very small share of the same market. When a user searches for a company using a search engine, the results that come up are spread over tens of pages, and chances are you'll only click on the first three...

Harness the power of the Internet with PPC and Online Marketing Expertise
Pay Per Click (PPC) is a technique employed by internet professionals to promote businesses, and LogicServe Digital is extremely adept in it. Pay Per Click is an internet advertising model which is used to direct online traffic to websites. Businesses pay very small amounts of money for keywords which might be typed into search engines by members of their target market. If a visitor clicks on the link for your website having typed in one of your keywords or phrases, you will be charged...

Reap the benefits of SEO services
search engines is a specialised area of promotion, with a number of companies concentrating solely on making websites visible on the internet. LogicServe Digital, a PPC and SEO company in India offers a Search Engine Optimisation (SEO) service which aims to assist businesses in this way. The key to making sure that a company’s search engine marketing strategy is successful and ultimately beneficial is making sure that there is a high level of relevancy of the services or goods offered by...

What s Up With The Panda Update 2 2 and the latest one 3 9
The only way to survive Google Panda updates is by focusing on building up a quality website rather than just trying to stuff it will with a huge amount of fluff content. Google is out with another amazing technique to detect the low quality sites and make sure they lie somewhere at the bottom in the SERPs. The Panda Update 2.2 is not just a manual review of websites, but in fact is a change to the Google's algorithm. So, there is obviously a room for errors. The update has been greatly...

Keyword Research and Trends Crucial for Online Marketing Campaigns
Marketing is all about ascertaining the customer requirement and delivering just the same at an affordable price. For a successful online marketing campaign, you do need to be dynamic by checking out for new and relevant keywords, out of the box marketing strategies whose implementation has to hit right on the bullseye. Online Marketing has its own set of resources to ascertain customer and market demand but at the same time, it is the business acumen which helps in delivering the right...

The Importance of Digital Prototyping Software
With the great opportunities that technology provides in today’s culture, now Digital Prototyping Software goes beyond just inventing 3D designs pf products. Now it can give product development teas a way to determine the operation of mechanical parts of a product in order to determine if the product will be able to perform successfully. Now companies are able to simulate and validate the real world performance of their products’ design and therefore be able to decrease the amount of actual...

Keyword Rich Domain Names show Resilience Post Penguin
The article deals with the advantages and disadvantages of having keyword-rich domain names and comes up with a few suggestions to overcome the disadvantages. It's been some time now that the algorithm update 'Penguin' devalued the rankings of thousands of websites giving sleepless nights to many a businesses. SEO masters are coming to terms with the working of the updated algorithm, albeit slowly. It has been realised by many that not all keyword-rich websites became victims of this...

Infusing intelligence into its search engine Knowledge Graph by Google
Google has taken a big leap forward with its unveiling of Knowledge Graph, a gen-next kind of search engine, which is bound to expand its market share further. With this, Google has moved beyond keyword-based search, opening new frontiers for the company as well as the users. Knowledge Graph is embedded in Google's search engine and is designed such that it understands real-world entities and their relationship to one another; not just strings of alphabets/words (Keywords). So, along with...

Click here to see More Articles by Peter Evans
Publishers / Webmasters
Article ID: 379432
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:

249 Users Online!!
Related Articles:
Latest Articles:
computers and internet >> Top 50 Articles on computers and internet
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts

Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of and/or its owners.

Copyright © AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Cheap Reseller Hosting Provided By AwareIndia

Company IDS