Why Your Marketing Message is Critical
I believe your marketing message is the most important aspect of your marketing. If you don't have the right marketing message for your business and your intended customer, then everything else you do is compromised.
If your marketing message is weak, unclear or poorly crafted, then it doesn't matter what specific marketing tactics you use...your prospects and customers won't take notice.
Your marketing message forms the core of all of your offerings. Once you have crafted the marketing...
What Benefits Do You Offer to Your Clients
? To find your most profitable clients the first small business tactic that needs to be done is to figure out what exactly you have to offer to potential and current clients.
Many businesses make the mistake of thinking that what's important is their expertise, credentials, processes, or their products and services.
Yes, all of these are relevant but they are not the true motivator for your prospects and clients in determining whether or not to do business with you. Their biggest concerns are...
Start a Conversation With Your Customers
The secret to making people sit up and take notice of you and your company is to identify and address the problems they are facing. This is really the only way that you'll get their attention and any resulting action on their part.
Sure, people may take a second glance at your flashy brochure or your great looking website, but they won't stop to have a conversation if you haven't shown them that you understand their needs and wants, and have a solution to offer.
The first stage in trying to...
1 Marketing Strategy Your Marketing Message
Your marketing message is what forms the background of all your marketing strategies and communications. If your marketing message is weak, unclear or poorly crafted, then it doesn't matter what specific marketing tactics you use...your prospects and customers won't take notice.
The goal is to have a well-written, targeted marketing message that resonates with your target market. You want them to see or hear your marketing message and get an instant reaction of Hey, that's for me. You want...
Figuring out your marketing message
Your marketing message is the central message in everything you do and say about your business, products and services.
Your marketing message is made up of 4 different components:
1. a description of the target market/niche group you are marketing to
2. the main problem or issue they need help with
3. what solutions and benefits you can offer to your target group
4. what is unique about you, your company, and your products or services - your USP (Unique Selling Proposition)
Know Your Market Before You Figure Out Your Marketing Message
Who are you marketing to? Who are you trying to sell to? You need to be really clear about this - not just to craft your marketing message but for your overall business.
It is important to zero-in on a primary group of people and really understand who they are and what makes them tick. The better you know them, the more you understand how your product or service fits into their lives. You are able to determine if they have problems you can help them with, and then position your product or...
Your Customer s Problems are Your Marketing Opportunities
The essential purpose of a small business or company is that your product or service provides some kind of solution to some kind of need or problem. In other words, people's problems are your opportunities.
That's pretty oversimplified but holds true. If you don't know what's bugging your prospects and keeping them up at night, then you won't know what solution your services and products need to offer them.
From a marketing point of view, you have to be very clear about what your...
Copy Writing Tips
Whenever you sit down to write any kind of marketing copy (email, sales page, flyer, etc.) use the following tips to guide you.
* ensure the copy is focused on your prospect's needs, concerns and problems - not on you or your services.
* you need to answer the questions: What's in it for me? What exactly do I get? Why should I care? for your readers
* make sure to emphasize the specific benefits they'll receive from your product or service
* try to avoid using jargon or industry-specific...
Free Giveaway Content
Once you've figured out what format you're gong to provide your free-giveaway in (audio, video, written), the second step is to figure out what the content is going to be.
Your free-giveaway needs to be something that your target group finds valuable and has need of.
The product (ebook, CD, etc.) you are giving away for free needs to be something similar to your other products and services (if you have any yet) that you will be trying to sell to these people later on.
So you need to choose...
What is Your USP
? USP stands for Unique Selling Point or Unique Selling Proposition. It's a term used in marketing that is supposed to tell prospects and customers what it is about your product or service that is unique, valuable and relevant to them.
A great USP makes it clear why your business stands out in a crowd of competitors. It helps your potential customers understand how you are different and why this difference is an advantage or benefit to them. Your Unique Selling Point answers the question why...