Free Articles  >>  Business And Finance >>  Page 3634  >> 

Use a PR Agency to Promote Your Event

Anyone planning a community event should consider using a public relations agency to help promote the event. By nature, a community event is a public event, and in the interest of maximizing attendance and participation, public relations tactics must be employed. Of course you can perform the PR functions and promote the event yourself, but the best results are achieved when hiring the pros.

Below is an outline of some key benefits to hiring a public relations agency to promote your community event.


• One of the best ways to get the word out about your upcoming community event is through the press and media. A public relations agency will have established relationships with key reporters on not only a local level but nationally as well.

• Utilizing their contacts to promote (companies, brands, events, etc.) is the lifeblood of PR professionals and agencies. Because of this, they tend to be strategic, on the ball, and focused on the end result.

• Using a public relations agency to promote your event will increase your likelihood of getting coverage in local and/or national newspapers or on television or radio news programs.

• Because information coming from known and trusted news sources is more credible than obviously paid advertising, members of your community are much more likely to take note of your event than if they were to find out about it through paid advertising.

Event Planning

• Ideally, you should sign on with a public relations agency early in the event planning stages. Doing this will ensure coverage by long-lead media and is a must if your event is expected to have a very large turnout or is held on a national or international basis.

• Even if you plan to do all of the planning for the event in-house and handle all the details internally, a good PR agency will be able to help you strategize every aspect of your event to maximize promotion not only of the event itself, but also of your organization. A public relations agency will help you strategize an appropriate mix of promotional activities, including but not limited to:

o Sponsorships
o Program launches
o Analyst tours
o Media tours
o Press conferences

• A good PR agency will gravitate toward promoting your organization (in addition to the event) just because it is in their nature.

• Most public relations agencies have event planning and event marketing capabilities. If you are operating on a large scale and expect mass media coverage, you will be well served to have an experienced agency ensuring everything runs smoothly at the event with regards to accommodating the press. If you are on a budget, however, you can likely choose the promotion services you need the most on an “a la carte” basis.

Message Makers

Public relations agencies are typically comprised of many different levels of corporate communications professionals. For this reason, having a PR agency promoting your community event can come in handy when it comes to your event materials. Consider having the agency develop your marketing materials to ensure that your message and tone are consistent and appropriate for your target audience. If the PR agency is involved from the beginning of the planning process, they can be instrumental in developing invitations, flyers, posters and more. Keep in mind, creative resources of a public relations agency are likely to be more extensive than your own. If you plan on hiring a PR agency to promote your community event, definitely leverage their creative strengths.
About Author Amy Nutt :

Polaris PR Inc. is one of the leading Toronto PR firms offering a wide range of public relations services to effectively promote all of your corporate events and communications. <a href="" target="_blank"></a>

Article Source:
Article Url:

Article Added on Friday, July 4, 2008
Other Articles by Amy Nutt

The Structure of Temp Agencies
Temporary agencies, or temp agencies, are businesses that supply employees on a short term to permanent basis to employers who have need of workers. Many of these firms also offer hr consulting for companies that are starting out and needing direction in that arena. There are many advantages to using a temp agency for a business. For example, if you have a short range project but don't want to hire on permanent staff to complete it, hiring a temp worker is a viable solution. Still, if you are...

Is Nursing a Good Career to Travel To Work and Live in Different Countries
Many people dream of having a career that gives them opportunity to travel the world and experience different locations and cultures. Unfortunately, relatively few jobs really allow for this, and many of the ones that do are very exclusive. However, one field that is relatively accessible and allows for extensive travel is nursing. Travel nursing first came about as a response to a significant shortage of nurses in the United States and in other countries. In order to deal with this shortage,...

Why Would a Job Seeker Use a Temp Agency
Career seekers face the mounting dilemma of trying to improve their skills in an ever changing job market. They also have to compete with hundreds of thousands of other people who are trying to locate quality work. A job hunter who has someone with the proper connections on their side can improve their chances of not only obtaining a job, but locating one in a place they will enjoy working at. This is why looking for employment through temp agencies is a great idea. A recruiting agency has...

What to Look For Before Hiring a Comedian For a Corporate Event
If you're planning on hiring a comedian for your next corporate event or party there are a lot of things that you need to consider to ensure that the show will be a success. You can't just blindly thumb through the phone book and pick the first comedian that you see advertised, you have to do a good deal of research to ensure that the comedian that you hire will put on a show that will be funny to your particular audience. A poor performance by the entertainment of the event can make the entire...

Temp Agencies What to Look For
Whether you are a job seeker or a major corporation, there are certain qualities one should look for when trying to locate a temp agency to service your needs. Just what are these qualities? 1. Reputation There are many upstarts that come and go, but the hallmark of a great company is staying power. The best hr consulting firms have been around and know what the market trends are in regards to employment opportunities. They also know what jobseekers and business want and can consistently...

Why Would a Business Want to Use a Temp Agency
Companies may wonder why they should hire an hr consulting firm, i.e., a temp agency, to locate quality employees. In a highly competitive corporate world, knowledgeable help can mean the difference between a constant influx of clients and bankruptcy. Statistically speaking, every disgruntled customer that leaves your establishment equals seven or more people who won't give you a chance based on word of mouth. That is why it is very important to locate individuals who are not only skilled...

Why Should Businesses Use Temp Agencies
Trying to find good help is hard in any environment, but when you need to locate a number of employees at once the task can seem rather daunting. This is why 90 percent of most major corporations utilize the services of an hr consulting firm when looking to fill important positions within their company. In today’s’ high reassure business climate, locating quality help is not something one can take lightly. For this very reason, there are many services that temp agencies can provide for the...

What Are the Typical Prices For Tickets to a Winter Olympics Event
Tickets to Winter Olympic events are difficult to get a hold of; they take place only once every four years and feature some of the very best athletes from every corner of the world competing against each other in one venue. The rarity of this type of competition, coupled with the tremendous of athleticism and intense competition that is likely to take place makes the tickets a bit more expensive than a sporting event or show that is more commonplace. Even under the blanket of the Olympics,...

Auto Club Membership What Does it Mean to Me
Many people think that an auto club member ship entails only roadside assistance. Auto club memberships provide a lot more benefits for their members. One of the key benefits of auto club membership is free emergency roadside service. This service can include towing, flat tire change, battery boost, vehicle removal if in a situation such as being stuck in the ditch, key replacement or retrieval, fluid replenishment such as gas, motor oil, antifreeze…etc, as well as minor mechanical repairs and...

How Much Junk One Should Have Before Calling A Junk Removal Company
Cleanliness and tidiness at home are very important, and you can remove your junk with the help of a junk removal agency. However, you may be quite unsure when is the best time to have your junk removed. It is really not a good idea to call a junk removal company when you have too little junk, but you should also bear in mind that an increase in the amount of junk will cost you higher removal fees. So, it is really necessary to determine a budget before you decide to have your junk removed....

Click here to see More Articles by Amy Nutt
Publishers / Webmasters
Article ID: 83690
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:

117 Users Online !
Related Articles:
Latest Articles:
Business And Finance >> Top 50 Articles on Business And Finance
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts

Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of and/or its owners.

Copyright © AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Linux Multi Domain Hosting Provided By AwareIndia

Company IDS