People often see SEO and PPC as entirely different strategies. However, PPC advertising does impact SEO initiatives. In this article, we will reveal the special relationship between SEO and PPC and how this link affects your websiteâ€™s position in search engine rankings.
More exposure in search results:
The most obvious benefit of running PPC ads is that you get added exposure on the search engine results pages. These ads appear on top of the search results, so people get to see your ads first when they perform searches.
When coupled with SEO, Pay-Per-Click Advertising help businesses occupy more territory in the SERPs. This means that if someone skips past the PPC ads and moves on to the organic search results, they will see your business listed there. This creates a multiple exposure.
This ultimately maximizes the chances that people will click either of your listings and visit your website to learn more.
Moreover, the multiple exposures can make your audience biased towards your service or business. By seeing your site many times in the results, people would get a good impression on the products and services you offer.
Thus by combining both PPC and SEO you can increase your brandâ€™s visibility and gain more traffic.
Discover more valuable SEO keywords:
Keyword targeting is a key part of both PPC and SEO strategies. If you want your site to appear in more relevant search results, you should target the right keywords.
As SEO takes time to show results, it is quite difficult to gauge the effectiveness of the keyword you are targeting.
Fortunately, PPC fetches immediate results, allowing you to know which keywords drive more traffic and which one doesnâ€™t. This will help you focus more on website contents to drive better results.
So you can use PPC keyword data and fine-tune your SEO campaigns instead of waiting to see if your SEO keyword optimizations drive results.
Create brand awareness that leads to more click in organic listings:
As discussed above, being featured in the top of the search results, Pay-Per-Click Advertising can drive more clicks to your site. When someone clicks on your Ad, they get directed to your landing page where they learn information about your business. This means people will gain awareness of your brand via the PPC ads.
In the future, when they wanted to search for a similar product or service, they will remember your business and are more likely click your organic search listings over your rivalâ€™s listings.
As your business get more familiar, people are more likely to click on your organic content in the future. This leads to an increase in website traffic for your business.
So, work with a PPC Agency Albuquerque to help build brand awareness which in turn can generate organic search traffic.
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Article Added on Monday, June 22, 2020
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