Free Articles  >>  Business And Finance >>  Page 308  >> 

Three Big Reasons Why You Don t Need A Clever Business Name To Attract Clients

Copyright (c) 2013 Fabienne Fredrickson

Are you struggling to come up with your business name? This can be one of the biggest stumbling blocks for people who are starting a new business. You want to get the name right, maybe have something clever or memorable. I understand the desire, and other experts may disagree with me, but I don't think this is necessary or wise for three big reasons.

1. Waiting for the perfect name slows you down. Once you have a clear idea of what your business is, you want to get started as soon as possible. Yet, countless would-be entrepreneurs get hung up on the ideal business name. Months go by in search of just the right moniker to attract clients. The problem is, this keeps you from building a business. The focus is on the wrong thing and people tend to get very stuck, losing steam and precious time. Don't let this happen to you and your business

2. Cleverness can put people off. Not everyone is attracted to clever names. Personally, I start to wonder what's behind the cutesiness, as if the owner is compensating for something. It's not always true obviously, but I tend to believe the proof is in the pudding, not the sauce if you know what I mean. A clever name does not guarantee you'll attract clients.

3. A clever name can be misunderstood. Some people won't get the point of your cleverness. If you don't hit the nail on the head, you can end up confusing prospects which will not help you attract clients and build business. On the other hand, a results-oriented name can clearly communicate what clients or customers will gain by working with you. A business title that uses the desired outcome gets right to the solution clients seek making it easy for them to say, "I want that!"

For these three reasons, I recommend to new business owners and start-ups that they choose a company name that is simple, clear and to the point rather than sweat over the goal of crafting a perfect or clever name.

Your Client Attraction Assignment

If you are stumped by choosing a business name, here is my suggestion. Take out a sheet of paper, and write down the results clients will get from your business. Next make a list of the best words from what you wrote for describing what you do. Then put them together in combinations to see what jumps out at you.

For example, if you had a business that offered conflict resolution, you might consider these names:

- Conflict Coaching

- Dispute Resolution

- Conflict to Collaboration

Stay focused on the results clients can expect to clearly communicate what you have to offer and know a simple name will do just fine.

About Author Fabienne Fredrickson :

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &amp; success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit <a href="" target="_blank"></a>.

Article Source:
Article Url:

Article Added on Wednesday, June 11, 2014
Other Articles by Fabienne Fredrickson

Attract More Clients By NOT Discounting What You Charge
Clients often ask me about discounting their services fees. This comes from a desire to attract more clients, particularly when there is a lot of competition or the economy is on a downward trend. In fact, you can attract more clients by NOT discounting what you charge. Usually the reason why more people aren't hiring you is because they don't understand the value of what you have to offer or they don't know about you. Neither is a pricing issue. It's more about awareness and value, right?...

How To Attract Clients By Not Being Perfect
Copyright (c) 2014 Fabienne Fredrickson Have you come up with a system that got you where you are today? Often that is the basis for a small business - sharing your knowledge, wisdom and solutions with others who have the same type of problem. That's how to attract clients. While it's very important to be congruent with what you say and do and be the kind of person who walks your talk, let me share a little secret. You do not have to be perfect. Nor do you need to have every single thing...

How To Follow Up With Interested Prospects
Copyright (c) 2014 Fabienne Fredrickson Many people struggle with how to follow up with potential clients who say they are interested in working with you. Sometimes you leave them voicemail messages and never hear back. Sometimes they put you off or ask you to call back again at a later date. There are countless reasons why you might not connect right away, even though the person voiced an interest. For example, when I was doing nutrition coaching, I would do lots of health fairs to...

Three Crucial Reasons Why You Should Never Lower Your Rates
Copyright (c) 2014 Fabienne Fredrickson When you want to bring in some fast cash or if things have slowed down, you may feel tempted to attract clients by lowering your rates. This is an extremely common reaction and I understand why you might think it's a quick fix. However, this is a strategy that will not serve you in the long run. I'm going to share three crucial reasons why lowering your rates is a path you never want to take. 1. Lower Rates Devalue You. When you discount your...

How To Charge More And Still Attract Clients
Copyright (c) 2013 Fabienne Fredrickson Many of my clients express a fear about charging more and the ability to still attract clients. They worry people will not want to pay more, especially if they know what others have paid. Also, for business owners who provide estimates, many wonder if they should lower the price when the prospect doesn't immediately accept the bid. As you might expect, I don't advise lowering your fee to attract clients or get the job for two reasons. - It's not...

How To Create Content That Attracts Clients
I keep hearing the question, How do you come up with this stuff? When I get to the computer, try to write an article or it's time to turn on the video to create content on video, I'm just staring at something blank. That used to happen to me too. Then I started using a process that has really worked for me. I have been using this process for a long time. It's to really think about, Okay, what is the kind of client that I would like to attract? It's very easy when you're being haphazard...

How To Establish Clear Boundaries With Freebie Clients
Copyright (c) 2014 Fabienne Fredrickson When you are building your practice, sometimes you choose to work with a client for free for a number of reasons: - Gain experience with an ideal client - Minimize risk of trying out a new program - Build up your client testimonials - Give back to the community by offering services to a select few who cannot afford you While paying clients are of course more desirable, the freebies often provide their own advantages. There is nothing wrong with...

Think Big You Know Your Next Step So You Don t Procrastinate
Copyright (c) 2014 Fabienne Fredrickson Recently I had a student ask me a question about expanding her business. She worked with small groups in person and was approaching the point where her space was nearly full. We talked about what she could do to attract clients and grow and came up with all of these possible steps to get moving. She could: - Get a bigger space - Use someone else's space - Train an employee to run programs for her to deliver more classes - Go virtual with a...

How To Get JV Partners Who Can Help You Attract Clients And Grow
Copyright (c) 2014 Fabienne Fredrickson Are you ready to take your business to the next level? Maybe you have private clients and started a few groups. Now you want to expand further and kick it up a notch. One way to do this is connect with others who can help you. Joint Venture (JV) partners can help you attract clients and grow at a more rapid pace than you might be able to do on your own. This is true for a few reasons: - JV partners help expand your marketing reach by announcing...

Two Simple Strategies To Creating Packages That Attract More Clients
Copyright (c) 2013 Fabienne Fredrickson Creating session packages for some business owners is easy and it's very obvious how things should work. But, for other owners, they prefer packages that offer more flexibility to attract more clients. Their prospects might need more time per call or more time in between sessions. There are many ways to set up packages that will attract more clients and I'll share a few alternatives to choose from. These suggestions might spark additional ideas that...

Click here to see More Articles by Fabienne Fredrickson
Publishers / Webmasters
Article ID: 468461
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:

231 Users Online!!
Related Articles:
Latest Articles:
Business And Finance >> Top 50 Articles on Business And Finance
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts

Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of and/or its owners.

Copyright AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

India Hosting Services Provided By AwareIndia

Company IDS