bharatbhasha.com
Free Articles  >>  Business And Finance >>  Page 335  >> 

How To Sell Stone To Women Home Owners and Interior Designers







Men are logical, intelligent, and objective. They make decisions quickly and confidently. Things get done, and as long as it suffices, that's okay. The important thing is progress, completion, accomplishment.

Women are programmed a little differently. I'm speaking in general terms for both genders of course.

Women are indecisive and perfectionistic. Everything is based on feelings. Not that they will buy when they are happy versus when they are sad, but it's less of a logical process and more emotional.

Let's see it played out. A lady of the house has the option to go with one of two fabricators for new countertops. Both were referrals from close, personal friends of hers. The first fabricator gave a bid that was quick and precise. At the end she knew how much it would cost, when it would be completed, and exactly how the process would work. They even gave her a special discount because of the personal referral.

The second fabricator took more time to deliver the bid. He complimented her on her kitchen, talked to her about her horses, and said hi to her children. She got her bid, an estimate of the time of installation and no discount.

Although a man may respond better to the first fabricator, women tend to prefer the second. This is because a woman will go with who she likes over who's the more logical choice. She will base it on how she feels about the person.

The biggest lesson you can take away from this is that if you are losing bids and you don't know why, you may want to evaluate how well you are making an impression with the potential customer, especially if they are female.

There are specific things women care about that men may not when it comes to choosing an installer or fabricator, such as:

1. Are all my questions answered? 2. Do I know all of my design options so I can make the best choice? 3. Will all of my needs be met with the product and during the reconstruction of my home? 4. Will it be easy to work with you if there is an issue? 5. Am I getting everything I want the way I want it?

When selling to women, homeowner or interior designer, address these concerns, build a rapport, and you will have a much better success rate in getting the job.

Let's not forget, women care about the logical things, too, as do men. If you can master the logical concerns as well as the emotional when it comes to buying countertops you will be an unbeatable sales force. Tailor more to women and blow your competition out of the water.


About Author Aileen Davis :

Aileen Davis is the President of Stone Marketing Systems (SMS). SMS is dedicated to helping Stone businesses increase their profits through innovative sales and granite marketing strategies. To join Aileen's e-newsletter or schedule a free 30-minute marketing tune-up session, go to: <a href="http://www.stonemarketingsystems.com" target="_blank">http://www.stonemarketingsystems.com</a> or call toll free: 888-813-9658


Article Source: https://www.bharatbhasha.com
Article Url: https://www.bharatbhasha.com/finance-and-business.php/465621


Article Added on Tuesday, June 3, 2014
LD
Other Articles by Aileen Davis

The Most Profitable 9 Words in Stone Countertop Marketing
Marketing is one of those words in the English language that has more meanings than anybody could possibly keep track of. After investing over tens of thousands of dollars in marketing training, seminars and workshops I define marketing as something much more than an advertisement. So, here is my shot at defining marketing for you: Marketing is a holistic process of making somebody feel like they'd be a fool if they don't utilize your services. This includes strategic creation of the...

Advanced Granite Company Marketing Strategies For Those Who Want More Profits
If you've ever read the classic book, Acres of Diamonds, you know that most people have more love, more money and more of anything they desire well within their existing reach. If you haven't read it, I'll give you a quick overview of the book in the beginning of this article. In my opinion, it's a must read for just about anybody. In Acres of Diamonds, Russell Conwell writes about Ali Hafed. Ali was a farmer who owned acres of farmland. Like most human beings, Ali desperately wanted to be...

Hiring the Right Manager One of the Biggest Decisions Your Compay Will Ever Make
When you think of marketing, what do you think of? If you're like most people, you think of advertisements on TV, in the Yellow Pages, etc. The truth of the matter is, marketing is a holistic process of taking somebody in your target market down a path so they buy from you, regardless of price. Advertisements are certainly part of the picture but just a piece of the total pie. You must create an excellent selling advantage, communication strategy, and be able to close the deal before the...

Publishers / Webmasters
Article ID: 465621
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:


171 Users Online!!
Related Articles:
Latest Articles:
 
Business And Finance >> Top 50 Articles on Business And Finance
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts
Aging


Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of bharatbhasha.com and/or its owners.


Copyright AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

India Hosting Services Provided By AwareIndia







Company IDS