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3 Tops When Using Pay Per Click Marketing

PPC marketing is a great way to expose your company and product to interested customers. In the PPC (pay-per-click) marketing model, part of an inbound marketing strategy, an advertiser bids on certain keywords that users type into search engines, in order to display a related ad to those users, hopefully drawing them in to the advertiser's site.

Pay-per-click (PPC) advertising can be an effective way to drive traffic to your website quickly, but small businesses too often make mistakes that undermine their campaigns.

Below are 3 tips which will help marketers eliminate mistakes when using PPC marketing:

Avoid "broad match" keywords. One of the biggest mistakes is ignoring the difference between choosing specific keyword match types and setting all keywords as "broad match," which means that your ad will appear not just for your chosen keyword phrase, but also for any similar phrases or relevant variations your advertising program deems appropriate. Although broad match placements can help increase your exposure, they can also attract irrelevant traffic that costs you money. To avoid losing money on irrelevant clicks, focus on phrase or exact match keywords.

Use negative keywords. In the same way you can choose which keywords can display your ad, you can also specify which keywords you don't want your ad to show up for. For example, an ad for premium gaming laptops shouldn't show up for someone looking for discount or cheap laptops. The searcher isn't looking for high-end, expensive models. Even if they clicked on the ad, they probably wouldn't buy anything (and the business would pay for the click). This is where negative keywords (like "discount laptop" or "cheap laptop") come in; it allows advertisers to better reach their target audience, and not people looking for something similar to what they offer.

Test several varieties of your PPC advertisements to get the best results. There's no perfect formula for getting the best results from your PPC ads; you need to test different keywords and advertisement types, as well as different landing pages, to learn what works best for your business.

PPC advertising has turned out to be a very lucrative business with marketers from all corners of the globe are making millions of dollar in profits. If you are someone who is persistent and puts in the hard work to learn from your experience, PPC is for you. The only tried and tested way to uncover a successful campaign is to test it, tweak it, optimize it and takes it to the next level. In order to achieve a high degree of success with PPC, you need to test out multiple campaigns and keep up the momentum on a regular basis.

About Author Michael Griffiths :

Michael Griffiths is the CEO and Founder of My Small Business Marketing Guru. Helping small business owners generate more leads, clients and increase profits with relationship based marketing strategies. We invite you to get your free black mask marketing resources to help you business grow today, when you visit <a href="" target="_blank"></a>

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Article Added on Sunday, June 1, 2014
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