Networking with other successful business owners is one of the easiest ways to make sure you continue to have a profitable business. The more business owners you network with, the greater the chance that some of them are going to refer clients to you (and you to them) so you can both benefit. If you take the time to build relationships inside and outside your industry, you are going to find yourself with a deep pool of referral partners who are happy to help each other for years to come.
Unfortunately, many business owners don't network enough or don't even know how to go about doing so. The three tips in the section below will help you figure out how to take advantage of business networking. Here are 3 top tips for successful business networking.
1 . Support Other Business Owners
When you are networking with people online or offline, show them some of the insider tricks you normally reserve for your best clients, and prove how much you could be of service to their business. Fight the urge to talk about yourself and your business, and ask probing questions to show the other person that you are genuinely interested in what they do. Share valuable information that they can use right away to improve their business in some way, and they will see you as a solution provider rather than just another sales person.
2. Keep Your Networking Goals Simple The First Time You Meet
Try not to confuse people you are talking with at networking events with complicated plans or explanations. Develop a short, punchy 'elevator pitch' that explains who you serve and what you do. That will help people 'get' you and your business immediately. They should be able to quickly see how you can help them, or they may know somebody else who needs your product or service.
3. Use Linkedin For Online Business Networking
The community based around LinkedIn has grown extremely quickly over the last 3 years, and is now one of the best networking opportunities of all time. If you are a business owner, sales person or you are self-employed, Linkedin is a gold mine of potential opportunities. Spend some time on the site and you'll start to see them everywhere. Offline networking meetings (BNI, Toastmasters, Chambers Of Commerce) can still important places to meet potential partners, but Linkedin is a terrific time saver for getting in touch with people, especially for that vital first contact.
Growing Your Business Into The Future
Your immediate goal should be to put together a crystal clear description of what your business is and does, and then go out and meet business owners with similar interests so you can start referring clients to each other. Successful business networking is an simple but important way to grow your business, get more sales, and make more money.
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Article Added on Monday, May 12, 2014
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