Free Articles  >>  Business And Finance >>  Page 568  >> 

What Things Do Shoppers Expect To See On Ecommerce And Mobile Ecommerce Websites

Shopping online is no longer a rarity. With ecommerce websites such as eBay (with over 14 million active users) and Amazon making billions in sales every year, ecommerce is more popular than ever before. What do you, as an ecommerce website owner, need to know about the visual appeal of your page? What do shoppers expect to see when they use your ecommerce website, or look for it on their mobile devices?

What Shoppers Want To See On Ecommerce Websites

What do customers want to see once they land on your ecommerce website? Every successful ecommerce page should have these elements included:

• Product title. The product title not only attracts shoppers to read more about an item, but also helps search engines to index your page.

• Quality product images. Product images are crucial as they create the first impression of a product. Great images might be what your customer needs to convince them to buy.

• Add to cart button and functional cart. The shopper should instantly be able to see the “add to cart” button. Make it stand out from the rest of the page. When it comes to the cart itself, it has to be functional and should not refresh too often (so a customer who stays on your page longer doesn’t lose selected items).

• Price and item availability. Price, including the additional costs (delivery, customs etc.), should be obvious and clear. Always show if the item is available for immediate shipping.

• Payment methods and security. The customer has to be able to trust you, so include payment methods with official logos.

• Returns policy. Provide all the necessary information that your customers might need when shopping. Include a return policy, as well as shipping and package handling information.

What Users Expect When Shopping On Mobile Ecommerce Website

When a user lands on mobile ecommerce website, they expect functionality. To quickly find what they are looking for your customer should be able to see quality photos, read well-written product descriptions, share an item (remember to include social button for easy sharing), and of course see payment and shipping information. Don’t think you can leave the essentials out and hope the customer won’t notice, because the shopping cart abandonment rate is higher than ever.

When it comes to mobile ecommerce websites you should include all the essential information. But remember, mobile phone screens are smaller than computers so outline the important text, showcase popular products, and make pages and photos load quickly.

For advice on how to improve your ecommerce website and optimise it for search engines and conversion rates please contact Advansys team. For more information please visit our website: or call: 0845 838 2700.

About Author Advansys Limited :

Advansys Limited
Building 4 Millars Brook
Molly Millars Lane,
RG41 2AD,
Telephone: 0845 838 2700
Fax: 0845 838 2701

<a href="" target="_blank"></a>" title="ecommerce website">ecommerce website</a>

Article Source:
Article Url:

Article Added on Thursday, April 24, 2014
Other Articles by Advansys Limited

Are The High Street And Ecommerce Websites Friends Enemies Or Allies
Approximately 1 out of 3 people shop online. In 2010, online shoppers in the USA spent $186 billion on online transactions, and nearly 74% of the population used ecommerce websites. Is this the end of the high street? Can ecommerce websites and the high street work together? Relationship Between Ecommerce Websites And High Street Do you know which nation is number 1 for online shopping? Britain. Indeed, 6 out of 10 adults use ecommerce websites to buy anything from clothing to holiday...

How To Use Pintrest For Ecommerce Websites
Social media has changed the way people interact and do business. Through the years, social networks have become more visual. This is especially the case with Pinterest. What distinguishes Pinterest from Facebook or Twitter? How can it benefit your ecommerce websites? How To Utilise Pinterest For Your Ecommerce Website Why should you use Pinterest for your ecommerce website? Pinterest is a visually driven platform and, unlike Facebook, Google+ or Twitter, people gather around “interest...

Web User Magazine Awards Ecommerce Solution Rude Wines 5 Stars
Having an excellent ecommerce website is not always enough to succeed in the world wide web. However, a consistent and tailored ecommerce solution, which encompasses everything from web development to design and content, can help to produce a better website. It also means that you will have an increased chance of a credible online presence, authority and recognition. The ecommerce solution that Advansys provided to Rude Wines has recently been awarded a five star rating from Web User...

Creating Content Strategy For B2B Ecommerce Solutions
The key to successful B2B ecommerce is creating a great content strategy. Without this, businesses will struggle to attract search engines or customers. If you don’t know how to create a content strategy for your B2B business, then the approaches discussed below will help. What A B2B Ecommerce Content Strategy Consists Of An effective B2B Ecommerce Content Strategy involves determining what type (blog, article, newsletters) of content you are going to be creating for your customers....

What To Consider When Asking Web Design Agencies To Redesign Your Site
Redesigning a website requires a lot of effort if you want to achieve satisfying results. Because of that, it is very important to know what to ask web design agencies before starting the process. Take The First Step Yourself Before Starting Working With Web Design Agencies There might be various reasons for changing your web design; updating the company profile, following new trends, the need to improve user experience, and many more. Whatever it is, a business has to choose wisely...

Publishers / Webmasters
Article ID: 446694
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:

255 Users Online!!
Related Articles:
Latest Articles:
Business And Finance >> Top 50 Articles on Business And Finance
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts

Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of and/or its owners.

Copyright © AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Cheap Reseller Hosting Provided By AwareIndia

Company IDS