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5 Top Tips On Website Design From Ecommerce Website Designers

There are many benefits to having a well designed website, but creating one can be challenging. Here are five top tips that can help make the job easier for DIY ecommerce website designers.


In this fast paced world, people want to find things quickly and expect websites to respond rapidly. Speeding up your website is extremely important for keep your users happy and preventing loss of customers. Google has also included site speed as a new signal in its ranking algorithm. This makes it even more important for ecommerce website designers to focus on speed.

Several free tools such as Page Speed, YSlow, and WebPagetest can be used to check site speed. Try to lay out pages with CSS and not tables, because CSS will download faster than tables. Be careful about not using images to display text. White space, line returns and comment tags must be kept to a minimum. JavaScript and flashy websites must be avoided unless absolutely necessary, and websites need to load reasonably fast for any connection, server and CPU used by the visitor.

Product Pages

Product pages must be designed with care, as they play a prominent role in convincing visitors to convert to customers. A well designed product page will persuade visitors to buy from you and give you an advantage over your competition. Ensure that the product name is descriptive and optimised for the user as well as for search engines.

Ecommerce website designers need to list pricings. The prices must be located near the buy button, so that visitors will be drawn to it naturally. Images of the products must be displayed clearly. This will give customers a better insight about the product.


Usability is another important component of a successful website design. If you want visitors to take an interest in your products and services, then website usability is essential. Ecommerce website designers need to make websites easily accessible and navigable. Avoid extensive graphics, and use site maps. Ensure that the user interface controls, such as buttons and drop down lists, are consistent.

Cross Selling And Up Selling Features

Cross selling and up selling techniques are crucial for any business. By drawing attention to products that are similar or better than the one the customer is planning to purchase, you can encourage an increase in your average profit. Incorporating cross selling and up selling features into your website is vital for increasing conversion rates.

Get Everything Above The Fold

Users donít like to scroll down pages, so make sure all important information is kept above the fold. This will not only improve website performance, but will also enhance the user experience.

Ecommerce Website Designers At Store Express Can Help You With Your Website

Need help designing your ecommerce website? Turn to Store Express. They are specialist ecommerce website designers and have been offering services for a wide range of businesses. Store Express can offer customised website designs to suit your business needs, reflect your brand and fit your budget. Visit their website today to find out how they can help you improve your website and increase your conversion rates.

For more information call: 0845 050 2500, fax: 0845 838 2701, email:, or visit

About Author Store Express :

Store Express
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Article Added on Thursday, April 24, 2014
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