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Ecommerce Website Shopping Growing In India





Online shopping is widely reported on in the UK and USA as consumers in the western world are eager and able to quickly embrace new developments in this digital age. These regions are the world leaders in B2C (business to consumer) ecommerce however they are much closer to reaching maturity. Whereas other regions of the world are only now starting to see exponential growth in the sector.

For ecommerce website owners looking to make the most of what the online world has to offer, they need to go global and target markets that are going through rapid growth. While targeting established markets like the UK and USA is important, the industry will be saturated with competition and the consumers are a lot more confident in knowing what they want and have little patience for ecommerce websites they consider not up to par. Therefore to make a significant impact in regions like this, you will need high quality and sometimes expensive ecommerce solutions that will rival the current big players in the online market. Otherwise you may become frustrated with limited success.

Ecommerce Website Market Soars In The East

In the eastern parts of the world, online shopping is still in its early stages of adoption and growth. With the exception of some countries like Japan, China and the UAE which already have a strong presence in the ecommerce realm, countries like India are expected to be some of the leaders in internet and e-business over the next few years. Other countries included in this prediction are Brazil, Russia, South Africa, Indonesia, Mexico, Korea and Turkey.

Ecommerce Website Growth In India

It was recently reported by Google India that the Indian online shopping industry has risen by 128% in the last year. Consumer electronics is the most popular category, followed by apparel and accessories. Mcommerce is also getting popular in India with 30% of shopping queries coming from mobile phones.

VP and MD of Google India, Rajan Anandan commented “With approximately 8 million Indians shopping online in 2012, online shopping in India is growing rapidly and will continue to see exponential growth. By looking at the trends in 2012, we expect 2013 to be strong growth year for players who are focused on fast growing categories like apparel and accessories and niche product categories like baby products, home furnishings and health and nutrition.”

Reaching these growing international markets offers a great opportunity for ecommerce websites to benefit from first mover advantages and establishing a new target market base.

For information on how you can develop an ecommerce solution that can successfully appeal to new international markets and function effectively, contact Store Express.

Telephone: 0845 050 3500 or email sales@storeexpress.co.uk

About Author Store Express :

Store Express
Building 4 Millars Brook
Molly Millars Lane
Wokingham
Berkshire
RG41 2AD
United Kingdom
telephone:0845 050 3500
Web: <a href="http://www.e-store-design.co.uk" target="_blank">http://www.e-store-design.co.uk</a>


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Article Added on Wednesday, April 23, 2014
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