If you are a business owner, one of the ways that you can take to compete with more established, similar companies is by designing an amazing business brochure that's not within the conventions of the catalogue most people are familiar with. The key is to be highly innovative and to choose top quality materials that will instantly gain the appreciation and respect of those who will read it.
When most companies show their items in a book or magazine type of catalogue, you can build a more favorable experience for your clients or customers by giving them a sample of the material with which your products are made. This will not be easy to do with a magazine or book type of catalogue, but this plan will be definitely possible if you would utilize presentation folders with inserts.
How is this easy? You begin by developing a design you wish the inserts to have. If you're in the clothing business, very likely the inserts will consist of photographs of the clothes being sold. On one side of the page, make squares that you can actually cut out (it would be better however if the makers of these inserts can cut the hole for you to save your time - remember to ask if they can do that to help you) and put the material sample or swatch to. You may request for the inserts to be a very thin two-fold kind that you can simply glue properly to build a single, solid piece as soon as you're done attaching the swatches. This might seem a lot of work but the concept really is easy-to-implement and the even better thing is that your catalogue will not be like what most have been presented with before.
Yet another way of creating this tactile catalogue is by creating pockets for the inserts where you can place the swatches. The samples will not be as secure, however, and can easily get lost but this solution is just as effective.
Now, if you're really out to inspire and considerably set your brand apart from the competition, take enthusiasm from books - pop-up books and the likes of Griffin and Sabine by Nick Bantock. Start with a good quality presentation folder that extends so the inserts can be multifaceted. You can transform the presentation of your products into a story and put in more elements to the inserts to turn catalogue-watching into a thrilling and highly sensory encounter. Just be certain that your folder and inserts are built with the highest quality materials and can withstand the customisations that you need to do.
Imagination and uniqueness are typically a good edge when it comes to business and marketing. Even if you're a small business, do not be lacking creative vision, turn basic yet good quality products like presentation folders and inserts into excellent tools for your business.
Article Source: https://www.bharatbhasha.com
Article Url: https://www.bharatbhasha.com/finance-and-business.php/438521
Article Added on Friday, April 11, 2014
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