Free Articles  >>  Business And Finance >>  Page 681  >> 

Don t Make These 3 Social Media Fails When Growing Your Business

Copyright (c) 2012 Lianne-carla Savage

So, you know you should 'be engaging', 'post regularly' and 'get more fans' but is the time and money invested in social media marketing really paying off? Are you doing everything right but not getting the results you expected?

Maybe you're committing one of these epic fails when it comes to your social media marketing.

Social Media ROI Fail N01

One mistake I see so many business owners make is taking 'don't always be promoting' too far.

Yes, cute animals get responses. Yes, everyone loves to look good by sharing a thought provoking quote. Yes, memes travel far and wide.

I've got one question for you. Are they building your brand?

Just because you aren't promoting your products or services continually doesn't mean they shouldn't be growing brand awareness and shaping brand identity.

When sharing a quote add your own thoughts to tie it to your brand.

Share articles from people who are in your industry, again add a comment with your thoughts.

Create images based on popular memes and add your logo

If you share pics, memes or infographics; check they are relevant rather than simply popular

Social Media ROI Fail N02

Number 2 on the list is not providing enough information.

I know I'm stating the obvious here but if your customers can't find you, don't have enough information about your offering and can't navigate through your payment procedure; the time and money you are putting into getting more fans on your page and engaging them with your content is going to waste.

Do you have your Facebook fan page link on your personal profile?

Do you post photos or information about products and actually tell people how to purchase?

How many steps does it take to buy a product from you? Did you know one of the biggest reasons people get to the checkout and change their mind is because they are forced to register?

Do you hold back from promoting scared of seeming pushy?

People don't see every post you make and even if they do they may need reminding of it later on.

Social Media ROI Fail N03

The third and final fail is doing what everyone else is doing because everyone else is doing it.

When you are trying to figure it all out and someone seems to be doing it right it's easy to follow suit. The problem is, are they really doing what works?

Sure, things look great from the outside looking in but are their efforts really creating profit for their business or simply draining their time.If their efforts are creating profit for their business is it the things that you can see, or is it the behind the scenes things that you don't see that are making the difference.

You can't get a full picture of the results a business is getting unless you have all the information. Maybe they are benefiting from great PR, solo ads in other peoples newsletters or something else.T

The three step plan to marketing decisions: Try it Test it Tweak it

It's the only way you will ever know what works for you.

One Final Word:At the end of the day. Don't get blinded with science.

There are plenty of people out there banding about fancy words that make themselves look good but do you know favours. I could talk all day about edgerank, pagerank, SEO, PPC etc but when I've finished all it does is leave you more confused than you already were.

You know that marketing, regardless of the tools you use, is delivering a clear message to a receptive audience informing them of the value your products/services add to their lives and how they can get hold of it.

Always keep this in mind whatever tools, stats or trends come and go. It's business as usual

About Author Lianne-carla Savage :

You can find more simple online strategies to boost your business and create a life you love on her website.
gt## Are you a female entrepreneur aspiring to break through the 6 figure barrier one day? The Ladies of Leverage: Breaking 6 Membership is designed to get you there fast so you can take massive action towards your goals today, not one day. Find out more at <a href="" target="_blank"></a>

Article Source:
Article Url:

Article Added on Friday, June 21, 2013
Other Articles by Lianne-carla Savage

How To Convert Website Traffic Into Sales
Copyright (c) 2012 Lianne-carla Savage When it comes to growing businesses using websites one of the biggest topics is getting more traffic. What about those of you who already have some traffic but aren't getting the results you had hoped for? If you already have traffic coming to your website, there are 2 simple options that could be stopping this traffic from becoming customers or potential customers. Marketing = Delivering a message based on results and simplicity that delivers value...

Effective Brand Experience Leads To Increasing Profits
Copyright (c) 2012 Lianne-carla Savage Not that long ago I wrote a 5 part blog series on increasing profits.If you haven't read it yet, it contained information about how to best use 5 types of marketing systems to get more customers who spend more and buy more often. Assuming you have got your costing right, this leads to increasing profits.The types of marketing system featured in the series were: Mailing lists Websites Networking Social Media Marketing Online Events Today, I want to go...

13 Reasons Why You Should Use Webinars To Grow Your Business
Copyright (c) 2012 Lianne-carla Savage Ok, before I get into the meat let's back it up by answering the question most of you are thinking. 'What on earth's a webinar?' A webinar is a web-based seminar or presentation. A host uses online software to do a live presentation using webcam or screen capture software to an audience from all over the world. The audience can dial in to a bridge line or watch online via pc. Audiences can range from a handful of people to 1000+. The best part is...

How To Use Newsletters To Increase Profits
Copyright (c) 2012 Lianne-carla Savage Look on many websites and you will find out about the benefits of using newsletters and lots of 'The money's in the list' generally a lot of generic information. Rather than waste your time with the same old info; I thought I would share with you 5 tasty strategies to grow you profits with newsletters. A CURE for newsletters Attract Convert Up-sell Relationship Engage Attract Got to fill the top of that funnel. The way you do this is by...

Why Your Small Business Doesn t Need To Look Like A Bigger Business
Copyright (c) 2012 Lianne-carla Savage At the weekend I took a browse through the Marketing Donut website to search for some great tips or new information to share with you and I couldn't believe what I came across. In an age where authenticity and creating a unique brand experience is key to success; why, oh why are British business owners being given advice on How to look like a bigger business If you read between the lines you will see that the article is actually about creating a...

Facebook Page Feed Goes Live But Is It All Good News
? Copyright (c) 2012 Lianne-carla Savage Facebooks Edgerank algorithym has had a big impact on how few fans Facebook updates by pages actually reach. The latest workaround has come from Facebook itself. In their latest announcement they have revealed a new feature rolling out now in the USA before being given to a wider audience. Have you heard the latest? Facebook Tests Pages Feed, Letting Fans See All Posts Form Pages and Facebook tests 'Pages Feed' so fans can see all updates in separate...

Publishers / Webmasters
Article ID: 436105
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:

234 Users Online!!
Related Articles:
Latest Articles:
Business And Finance >> Top 50 Articles on Business And Finance
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts

Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of and/or its owners.

Copyright AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Virtual Linux Server Hosting Provided By AwareIndia

Company IDS