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Simple Social Networking Tips







Is your business thinking of jumping on the social networking bandwagon? You're not alone: many businesses today have found success with social networking. Even if you're not the "techy" type, you can enjoy social networking - and connect with new and old customers/clients. Try some of our favorite social networking tips to find success; they work for just about any industry/niche.

Remember that old saying: The Customer is #1? It may be an old chestnut to some, but the meaning behind it is very true and still holds weight for today's world. With your social networking strategy, always think about what your customers would find interesting and fun to read before you hop on to Facebook, Twitter or any of your favorite social networks.

Social networking is kind of like gardening: you need to tend to it regularly to see success. One or two "Tweets" is probably not going to make you an instant success. Building up interest, developing your audience and connecting with them regularly will create great success for just about any type of business.

Wondering what to say when you use a social network? Start by looking at some of your competitors, see what they are doing. You may like - or not like - what they do, and this will give you some ideas. Every company and person has their own "voice" and style. Find your own "voice" and think about what would interest your customers.

Some who want to use social networking truly don't know what would interest their customers; they just aren't sure what to say. We think two things could be going on: 1) you're feeling a little shy, and that's okay - or - 2) you need to clarify who your target customer is. Take the time to clarify who your target and ideal customer is, and what interests them will probably start to surface for you.

Feeling shy about using social networking? For some, they worry exactly what they'll say. We suggest you plan a few "Tweets" ahead of time or make a plan for using other social networking tools. Most likely once you see on paper how you'll use social networking, you'll feel more confident about doing so.

One of the biggest challenges with social networking for many businesses can be to keep up with it - because it is a task that needs to be done regularly. Fortunately if you are organized, it doesn't have to take a lot of time. Many find they can do most of their social networking in under an hour each day.

Be patient with your social networking. Don't compare your social networking to that big competitor who has 10,000 "friends" or followers now. Set goals and focus on achieving them. If you work on your social networking for an hour a day, you may be surprised at how much you are able to accomplish.

Remember always: quality over quantity. Some who use social networking think they need to "blast" their followers with tons of content. Not so! Actually if you focus on sending out a bit of useful content each day that your customers will appreciate, they will probably notice you more (and enjoy and look forward to your content) than if you send them more and more "fluff" content that just makes noise. Fluff content will also probably get you "unfollowed" by many who realize you don't have anything interesting to say.

There are many reasons companies love social networking - probably many of the reasons that people love social networking too. You can connect easily with people; let them know about updates in an instant. You can easily stay in touch with your customers, discover what they like and don't like, so you can create products and services they'll adore. Social networking can help attract new customers and inform old customers of new products and services, making them even better customers. If you aren't into social networking, start making your plan today - before your competition does!


About Author Lawrence Reaves :

Lawrence Reaves writes for Galorath, a software company that provides a project management software tool to help companies prepare and manage projects. For more information about this software and the company visit <a href="http://www.galorath.com/index.php/products/software/C5/" target="_blank">http://www.galorath.com/index.php/products/software/C5/</a>


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Article Added on Thursday, May 23, 2013
LD
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