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Don t Be Left Behind Optimise Your Ecommerce Website For Mobile





As we begin to approach the year 2013, many predictions have been made about how the landscape of ecommerce will change. In the space of just 12 months the industry has experienced record breaking increases in online shopping revenue, ecommerce website traffic and mobile device use for shopping.

M-commerce is becoming an essential aspect of strategy for any business operating online. Therefore having an ecommerce website optimised for display on small screens, different mobile browsers and generating new apps; should be more common. Surprisingly however, at the beginning of 2012 around 70% of companies had not optimised their websites for mobile.

Optimised Ecommerce Websites = Increased Opportunities For Sales:

This December as the Christmas rush continues, many online retailers have expanded their ecommerce platforms to cover multiple channels. This gives them increased opportunities to reach larger markets of shoppers and complete sales.

People who use mobile devices are primarily after convenience and usually browse ecommerce stores out of boredom or research. If you have not optimised for mobile device use, your checkout process may be too long winded for any impulse buyers and a potential sale can consequently be abandoned. For the purposes of improved conversion rate optimisation, optimising for mobile is a must.
By creating a mobile app or mobile optimised website, you can create a purchasing process that appeals to typical users and can most likely reward you with great increases in sales and revenue. It has been forecast that by 2015, mobile sales in the US alone are expected to reach $31 billion. The UK market can definitely expect to experience similar results. 56% of UK consumers already own a smartphone, while 21% make regular use of a tablet device. In addition, more than half of tablet owners have made online purchases from the device, with 44% of smartphone users doing the same from theirs.

Mobile Website Design For Ecommerce Websites:

Store Express are ecommerce website solutions experts that have created a range of website features for businesses that want to sell online. From multichannel ecommerce integration to full ecommerce website design, social media page design, online marketing support and secure online payment gateways. Store Express can cover you completely when it comes to creating a fully optimised ecommerce website.

Therefore if you are looking to benefit from mobile sales, consider Store Express mobile website design services. You can generate more leads and sales effectively.

Contact Store Express:

To make an enquiry call 0845 050 3500 or email sales@storeexpress.co.uk

About Author Store Express :

Store Express,
Building 4 Millars Brook,
Molly Millars Lane,
Wokingham,
Berkshire,
RG41 2AD,
United Kingdom.
0845 050 3500
<a href="http://www.storeexpress.co.uk/" target="_blank">http://www.storeexpress.co.uk/</a>" title="ecommerce website">ecommerce website</a>


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Article Added on Tuesday, April 30, 2013
LD
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