bharatbhasha.com
Free Articles  >>  Business And Finance >>  Page 991  >> 

Photography Marketing Selling Secret 31 My 15 Step Formula For Photography Success







Real success in portrait and wedding photography is elusive. Sometimes it seems like you have a better chance of being hit by a meteorite than being a truly successful portrait and wedding photographer … especially in a Recession, and with all the cheap digital photographers popping up everywhere.

But if you have a PROVEN PLAN, and you WORK that plan, you will be extremely successful in your photography business.

Here's my 15 Step Formula to enjoying great success in portrait and wedding photography business. This is the "Proven Plan" which I used to build the portrait and wedding photography business of my dreams, and it will work for you as well.

1. Set up the business and organize it so it runs smoothly & efficiently. Set your policies so you are running your photo business instead of it running you & your life. This includes items like your Guarantee; having a pre-portrait "chat" with clients; charging a pre-paid creation fee that does not go toward the purchase of the images; having your original images never leave your photography business; having the client come back into your photo business so you can project her images into a frame, over a sofa; and requiring 50% minimum to be paid before post production work begins on the images.

2. Photo business layout & design is extremely important to your success. Why? Because you sell what you show. So if you show small images, your clients will invest in small images. But if you show ONLY beautiful wall portraits, you'll find more and more of your clients investing in your images for home décor.

3. Learn how to sell - not pressure or trickery, but proven methods of persuasion that help your prospects & clients make the decisions that are correct for them. Use the proven laws of salesmanship. Also, learn the correct "sales vocabulary." Never use words such as "picture," "customers," "proofs," "photo shoot," or "large." Instead, use the words "Portrait, photograph or image," "clients," "Originals," "session," and "appropriate" or "perfect size."

4. Price & merchandise your photography significantly enough to make you a great profit with the clients you serve. Don't try to be a low priced photographer. Never try to "compete on price." Have a "Whopper" for every product line. (A "Whopper" is something that is so amazing, so expensive, that almost no one will invest in it. But, it sets the value for everything else you do by comparison.) Charge a good price for what you do, and then learn how to present those fees. Frankly, it's really not the prices you charge, but rather it's how you present those prices to your prospects & clients that determines whether or not they will do what you recommend.

5. Create a HUGE demand for your limited supply, then control the volume of work you do with the price. Become a "Marketing Maniac." Marketing is the fuel of your photography business. Without doing effective, proven marketing, you will go nowhere in photography. Word of mouth is not enough to bring you in the number of clients you require to achieve your success, and that's why effective marketing is so important to your success. The most important word in photo marketing is "diversity" - you need to use multiple mediums and methods to create the huge demand and to define your brand.

6. Have an organized plan for handling inquiries on the telephone and from emails - so you turn most of the callers and emailers into paying clients consistently. How you respond to inquiries about your photography prices and services will determines how successful you will become, as all your business will pass through one or both of these contact methods at some point in time. The single most important key to success here is to ask questions of your prospects - rather than just talking and talking. Find out what they want, and then help them to get it.

7. Always meet with your clients ahead of time, in person - what we call the "chat" - find out what they want, collect the Pre-paid Creation Fee, and then plan the photography session.. Guide them with their clothing. Educate them as to how you run your business. Build a relationship with each client. My rule: I will never photograph someone who I have not met with ahead of time first.

8. Have a proven system for your photography - so your photography is consistently of high quality, and you create those images which are proven to be loved by your clients. It's important to know exactly what your client wants, and then to be sure you create that - and more. Use your talent to create what they have told you they want. Just be sure you create images you KNOW will also sell well, based on keeping good records of your previous sessions and sales.

9. Use THE proven method of presenting your images to your clients - so they invest in the sizes and volumes they will get the most enjoyment out of. Never have them order online. The proven method of presenting your images is projecting those images over a sofa, into a frame - either in her home, or your photography business. The first image your client receives of her photographs is the lasting image, so be sure her "first image" is of a beautiful 40x50 image over the sofa in a fine frame. She will love it, and thank you for years to come for showing it to her this way.

10. Never let anything leave your photography business until it's perfect. Be a perfectionist in this area of your business. You are an artist, and a true artist is very picky about having everything perfect before the client receives it. True craftsmanship is rare these days. People will be happy to pay your higher fees once they realize how you want everything to be perfect for them. And once you've got it perfect, be sure to sign it as the artist you are.

11. Deliver the images when promised - actually, earlier than you promised them. But be sure you allow yourself plenty of time to do the very best that can humanly be done. Don't rush to deliver something extremely quickly - it puts too much pressure on you, and the quality suffers. You must have an organized system in place that keeps track of when clients have been promised their images, and what progress is being made each day.

12. Follow-up with your clients by telephone (not email.) Make sure they are thrilled with you and with their images. Very few business people ever call their clients after the work is done, just to make sure everything is perfect. Be sure you do! Also get testimonials from them, and permission to use their name, city & state along with the testimonial, in your marketing.

13. Stay in touch with your clients at least once a month - preferably two or three times a month at least. It's vital for your long term business success to maintain the great relationship you have built with this client. So stay in touch with her on a regular basis. Use email, Facebook, Twitter, phone, and snail mail.

14. Management - of yourself, your time & your photo business. Dress sharp & professionally. Work daily on your "things to do list," your priorities, goals, dreams, vision, and your plan for success. If you don't manage yourself and your business, you're sunk in this day and age. I do this every morning in my "PTS Time." The "P" stands for planning. The "T" stands for thinking. The "S" stands for study. I take one hour every morning for this, and the results are amazing.

15. Staffing - you can't do everything yourself. Start with bringing on an apprentice who loves photography and will work with you for no money, just in return for learning what you do and how you do it. This is an extremely powerful way to find good people who love photography like you do. I have had over a dozen apprentices in my business history, and many of them went on to become excellent paid staff members after their apprenticeship period was over.

Now, I realize that you may be thinking that the above 15 parts of my "Formula" sound like a lot of work. But that's what separates the winners from the non-winners. The winners are willing to do the work, and make darn sure they are following a proven success formula. You can build the photography business of your dreams, as long as you follow the plan, and do the work each and every day to reach your goals!


About Author Charles Lewis :

Why are some photographers getting rich and having all the customers and clients they could ever want, while others are struggling? Charles Lewis has created the *ultimate* guide - "The TOP 33 Photography Marketing Secrets" free E-Course reveals the secrets for getting hundreds of new customers - FAST - regardless of the economy, your town, or whether you work on main street or out of your home studio. Click Here: ==> <a href="http://www.cjlewis.com" target="_blank">http://www.cjlewis.com</a>


Article Source: https://www.bharatbhasha.com
Article Url: https://www.bharatbhasha.com/finance-and-business.php/406856


Article Added on Wednesday, April 17, 2013
LD
Other Articles by Charles Lewis

Photography Marketing Selling Secret 27 A Huge Photography Marketing Trick
Photography marketing is extremely important to the success of any photography business. There is a huge photography marketing trick that almost no photographers know about, and if you use this trick, your photography marketing (and profits) will improve dramatically. You see, marketing photography takes time. That's right, if you want to be successful at marketing your photography business, you're going to have to put time into the marketing every single week. You and I did not go into...

Photography Marketing Selling Secret 37 You Are Not Your Target Market
Portrait photography marketing is difficult. Indeed, marketing photography is one of the most difficult things we professional photographers have to do. Here's a MAJOR secret that almost no photographers realize, that is important to improving the quality and effectiveness of your photography marketing. You are not your target market! You and I love photography, yes - but we are too close to it. We work with it every day. We almost take it for granted, and forget about just how very...

Photography Marketing Selling Secret 29 The Ultimate Reason Most Photographers Fail
Most photographers don't like photography marketing and selling. As a result, their photography business usually fails financially, and they end up burning out, giving up, selling their photography equipment, and losing everything. To most photographers, the marketing & selling aspects of the business are really painful & confusing. It's totally understandable, because we went into photography because we love photography - we love the equipment, the knobs and dials, creating...

Photography Marketing Selling Secret 26 Five Great Ways To Market Photography Today
Photography marketing is one of the most important areas of your photography business. You must become as effective with the marketing of your photography business as you are with the photography itself. Here are five excellent, proven methods of marketing your photography business today: 1. Website - yes of course all businesses have a website of some kind. The key is to make sure that the website accomplishes the primary objective. What is the objective of that website? It's either to...

Photography Marketing Selling Secret 36 Seven Secrets To Success In Photography
Photography marketing and selling requires self-discipline! Most photographers are not happy because they aren't doing what needs to be done to build a successful photography business. They hate photography marketing. They don't want to learn how to sell their photography. They think that most marketing doesn't work, and that photographic selling is trickery or pressure. They are totally unsure of how to build a successful photography business, so they don't go anywhere near what they...

Photography Marketing Selling Secret 21 Never Let Originals Proofs etc Leave Photo Biz
Photography Marketing & Selling Secret #21: Never Let Originals (Proofs, etc.) Leave Photo Biz This is a very important secret for you! Never let the original images (proofs or thumbnails or whatever you want to call them) leave your photography business or studio. And don't post them online either! This is a HUGE mistake I see photographers making all over the world right now, and it's costing them hundreds of thousands of dollars. Here's an important sentence to remember always:...

Photography Marketing Pricing Selling Secret 33 Two Photo Pricing Tips
Photography marketing is important - of course - but even if your marketing is excellent, your photography business success is not guaranteed. If your selling skills are not where they should be, or if your prices are too low, you still will not achieve the level of success you hope for. Regarding photography pricing, based on my over 40 years of experience with my own photography business, plus from my consulting & coaching professional photographers around the world, it's clear that...

Photography Marketing Selling Secret 40 The ARP Law
As a photographer, it's very easy for us to get caught up in the lighting, and the posing, the equipment, software, backgrounds - all that wonderful stuff that helps us to create beautiful images. However, we must make sure that we are not forgetting what is probably the single most important aspect of being a professional photographer. This one thing goes well beyond even our ability to create great photographs, because, without this one thing, we won't have anyone to photograph, and we...

Photography Marketing Selling Secret How To Have Big Sales Averages Thrill Your Clients
Photography marketing is not easy. It takes a lot of work to get a good, qualified person to contact you about the possibility of having you create some photography for her. Then it takes a lot of skill to have her actually hire you to be her photographer and give you money. So once you have a paying client, let's make darn sure you earn a GREAT living creating images for her! To accomplish this, let's talk today about a HUGE law of photography success: Here's the law: The first...

Photography Marketing Sales Secret 38 Be Careful Who You Listen To
Photography marketing and selling is hard. Most photographers love photography, not photography marketing and selling. (In fact, many photographers honestly believe that marketing & selling are bad things; that if their images are good enough - whatever that means - the images will sell themselves - which unfortunately is totally wrong!) I have a WARNING for you today: Be very careful who you listen to. There are tons of people on the Internet these days who proclaim themselves to be...

Click here to see More Articles by Charles Lewis
Publishers / Webmasters
Article ID: 406856
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:


122 Users Online !
Related Articles:
Latest Articles:
 
Business And Finance >> Top 50 Articles on Business And Finance
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts
Aging


Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of bharatbhasha.com and/or its owners.


Copyright AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Personal eMail Hosting Provided By AwareIndia







Company IDS