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Local Advertising The Online Advertising Strategies Worth Your Attention

Local advertising has become increasingly complex and deciding where to concentrate your energy is not always clear. We are a society that gobbles up fads at an alarming rate, and, as the social networking space becomes increasingly crowded, it is only natural that some of today's most prominent sites will fall to the wayside. Discerning which online advertising strategies have longevity on their side is a tricky business, but it is safe to say that some frontrunners are here to stay. Time spent on these will never be wasted and could drive considerable traffic to your business.

First and foremost, you need to have an excellent website that truly reflects your business. This will function as your online calling card, and, unlike sites that may fall in or out of favor, the only person who can take it down is you. Nowadays, pretty much anyone can build a site, but there is both science and art behind the best website designs. If you only outsource one component of your marketing strategy, it should be this. Hire a professional with marketing and SEO (search engine optimization) expertise. Collaborate on building a site that is easy to navigate, pleasant to look at, and provides critical information about your products and services. Do not be afraid to do a little homework on SEO and website development. You do not need to become an expert by any means, but you want to be able to have intelligent conversations with the person designing your site and to distinguish between white and black hat SEO practices. There is a wealth of online resources about these topics, and common sense is the foundation of best SEO practices. For example, if it sounds like spam, it probably is, and you do not want to associate yourself with anything like that.

While there are a few different search engines out there, Google is undeniably the default for most people. While the exact percentage of online searches through Google fluctuates, it currently hovers around 65%. As a business owner, this means you should immediately ad your listing to Google Places, if you have not done so already. It is free and, since 97% of consumers search for local businesses online, it is the easiest way for people to find you. You can enhance your listing with photos, special promotions, and responses to reviews. Google also offers a paid advertising service called AdWords. By running PPC (pay per click) ads that appear when customers search for particular keywords, you can ensure a higher degree of visibility. It is always clear that these are paid ads which are not part of the organic search results, but that will not deter most people from clicking if you have an effective, highly relevant ad. Lastly, Google+ has yet to take off, but it is still smart to create a Google+ for Business page. At the very least, this establishes your presence on the only social network that provides Google with unfettered access. Once you have set up your page, it is up to you how much time you actually want to spend interacting on Google+. It certainly offers some intriguing features such as Circles and Hangouts, but the audience is very limited. Your time is probably better spent elsewhere, such as Facebook.

With 845 million active users, Facebook has established itself as the world's largest social network. For business owners, this means a captive audience, the vast majority of which check Facebook multiple times a day and are inclined to mention favorite products, places, and services. It is word-of-mouth for the digital age, and ignoring it is not an option. It is surprisingly common, however, for business owners to create a substandard Facebook page. Do not make this mistake. Whether you want to utilize all the options at your disposal or build a basic page, make sure it contains accurate and comprehensive information about your business. Also, take the time to interact with customers. Post questions, announce promotions, and create special events. All of this is a free and relatively easy way to connect with new and existing patrons. Facebook also offers paid advertising, and the ability to create highly targeted ads with the information they provide is incredibly attractive. The effectiveness of paid Facebook ads is hotly debated, but it is worth experimenting with it.

There are a number of other sites that could become integral parts of your local advertising strategy. Review sites such as Yelp and Citysearch are instrumental to consumer relations. Twitter, FourSquare, YouTube, and Pinterest are all quite popular and drive traffic at impressive rates. These sites, however, are not relevant or useful to all businesses. Make sure they are a good fit for your business and allocate your time and attention accordingly. It is easy to become caught up in the latest online trends, but they can siphon valuable resources. After all, your primary focus should be running your business, not marketing it.

About Author John V :

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Article Added on Sunday, April 14, 2013
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