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Tips on What Information You Should Include in Your Brochures

Let's start by stating the obvious: you are printing brochures because you want to sell a product or a service, and you want to provide enough information to sell someone on the idea of contacting you.

But what's the best "hook"? Just as a novel has a hook to pull the reader into the story, a brochure has to have a hook as well. One of the best ways to hook someone with your brochure is to address an immediate need.

Here's an example using a specific industry. Let's say that you are in the financial services business. Your goal is to help people build their financial security over a lifetime. The problem is that most people don't think in terms of a lifetime. Most people think in terms of today, or this month's bills or next month's paycheck. By thinking this way you may be losing site of what's really important in your marketing.

For existing, long-term customers, you may have brochures which address the big picture. But for those new customers you are trying to hook, let's put together a series of brochures which address the "here and now" - one "here and now" at a time. Here's how you do that:

1) For your new financial customers, you could have a brochure which shows them how to squeeze more money out of their monthly budget. After all, if they can't find any money to save, they can't save.

2) After you've got them saving, your next brochure might be about how to buy life insurance. There are various kinds, and you are going to want your new client to make effective, affordable decisions. Lay out the choices here.

3) Your next brochure can address more long-term issues such as investments in mutual funds. You can discuss the various benefits of mutual funds, and you can make some basic recommendations.

4) Later, you'll have a brochure which deals with college savings. You can outline the benefits of 529 plans which allow parents to send their kids to state schools.

5) Your next brochure could be about saving for retirement. Of course you don't wait until they are sixty years old to address this issue. You introduce this when they are in their thirties.

6) Finally, a brochure to address long-term care and retirement options. Again, this is introduced a couple of decades before the benefits are actually needed.

About Author Johann Williamson :

At Conquest Graphics, we can put together not just a single brochure, but a series of brochures which address a variety of your customers' needs. Contact us today to talk about a well-designed and affordable program which meets your needs. <a href="" target="_blank"></a>

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Article Added on Monday, September 3, 2012
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