bharatbhasha.com
Free Articles  >>  Business And Finance >>  Page 1126  >> 

Tips on What Information You Should Include in Your Brochures







Let's start by stating the obvious: you are printing brochures because you want to sell a product or a service, and you want to provide enough information to sell someone on the idea of contacting you.

But what's the best "hook"? Just as a novel has a hook to pull the reader into the story, a brochure has to have a hook as well. One of the best ways to hook someone with your brochure is to address an immediate need.

Here's an example using a specific industry. Let's say that you are in the financial services business. Your goal is to help people build their financial security over a lifetime. The problem is that most people don't think in terms of a lifetime. Most people think in terms of today, or this month's bills or next month's paycheck. By thinking this way you may be losing site of what's really important in your marketing.

For existing, long-term customers, you may have brochures which address the big picture. But for those new customers you are trying to hook, let's put together a series of brochures which address the "here and now" - one "here and now" at a time. Here's how you do that:

1) For your new financial customers, you could have a brochure which shows them how to squeeze more money out of their monthly budget. After all, if they can't find any money to save, they can't save.

2) After you've got them saving, your next brochure might be about how to buy life insurance. There are various kinds, and you are going to want your new client to make effective, affordable decisions. Lay out the choices here.

3) Your next brochure can address more long-term issues such as investments in mutual funds. You can discuss the various benefits of mutual funds, and you can make some basic recommendations.

4) Later, you'll have a brochure which deals with college savings. You can outline the benefits of 529 plans which allow parents to send their kids to state schools.

5) Your next brochure could be about saving for retirement. Of course you don't wait until they are sixty years old to address this issue. You introduce this when they are in their thirties.

6) Finally, a brochure to address long-term care and retirement options. Again, this is introduced a couple of decades before the benefits are actually needed.


About Author Johann Williamson :

At Conquest Graphics, we can put together not just a single brochure, but a series of brochures which address a variety of your customers' needs. Contact us today to talk about a well-designed and affordable program which meets your needs. <a href="http://www.conquestgraphics.com/Products/Brochure-Printing-Services" target="_blank">http://www.conquestgraphics.com/Products/Brochure-Printing-Services</a>


Article Source: https://www.bharatbhasha.com
Article Url: https://www.bharatbhasha.com/finance-and-business.php/393830


Article Added on Monday, September 3, 2012
LD
Other Articles by Johann Williamson

Advertising and Marketing Tips for Nail Salons
Nail salons are like hair salons in the sense that they are as much social gathering places as they are places of business. Anything that can be done in a nail salon can be done at home, but some people feel the need to congregate in a familiar place, surrounded by familiar people, so that they can discuss familiar things. In that sense a nail salon is something like a neighborhood restaurant, minus the food and alcohol. Or at least the alcohol. That's looking at it from the customer's point...

Using Flyers and Brochures in Real Estate Marketing Campaigns
If you are a real estate professional, you are always fighting an information battle: Someone in your area is looking to buy a house, but you don't know about who that is and that person doesn't know you. Someone in your area is looking to sell a house, but you don't know about who that is and that person doesn't know you. The daunting task you face is to get those people to think of you first and to contact you whenever they want to buy and sell. Your enemies are: Time is always passing...

Marketing Tips for Freelancers
As a freelancer, you are on your own. If you are not marketing yourself, you are not in business, or you won't be for very long. One thing that must be said about freelancers is that they are confident enough to be risk-takers. However, the goal has to be - ultimately, at least - spending less and less time marketing and more and more time doing work that you get paid for. You have to think of marketing as the work that gets you the work, but don't forget that marketing is always a cost:...

Effective Ways Of Brochure Marketing
The brochure is perhaps the most versatile of all the standard printed marketing material formats. The reasons are clear: First, a brochure can take a number of design configurations. In contrast, posters, post cards, and catalogs basically conform to one configuration; Secondly, a brochure can be distributed in a number of very diverse ways. We'll discuss this variety here: Distribution through the mail. Perhaps the most common method of distribution is through the mail. That explains...

Brochures and Your Pizza Restaurant
The Superior and Excellent Pizza Emporium was put together by several guys who decided to become really good at both product and delivery. Their hopes were that they might eventually turn one little shop into a chain and the chain into a national organization. Their biggest concern was always their image. They wanted to convey an image of being high quality and concerned about their reputation. They wanted to maintain high standards, and they felt that doing the little things right would...

Brochure Marketing And Advertising For Small Businesses
Small businesses don't use brochures as an advertising medium nearly as much as they ought to. And that's too bad, because almost any small business could find a way to benefit from their usage. There is no set way for marketers to use brochures. Here are some approaches, some or all of which could work for you: Explaining your business model. Let's say you are running a multi-level operation. You are part of a national company which is selling housewares. A big part of what you do is...

Make Sure Your Brochures Have a Clear and Concise Message
Making sure your brochure has a clear and concise message is certainly a good idea. Nothing wrong with that. But wait. Let's back up here for a minute. How do you even know that anyone will want to open your brochure and read it? The point is that the cover has to grab the reader and make her want to see what it's all about. To that end, the front panel design is everything. And so the front panel has to be more than just 'clear and concise' - it has to be compelling. Take your front...

Your Offline Marketing Can Drive Customers Online with QR Codes
QR codes - quick response codes - can be looked at as the latest thing or they can be looked at as a useful tool which will be around for a while. Let us take a look at how QR codes can be used effectively. The test always come down to usefulness - do they work? Do they perform a function which was not possible in the past, and do they aid in bringing in business? Testing can be essential to determine effectiveness in a marketing campaign. Never overlook the usefulness of understanding your...

Design Tips For Business Cards
Any full service professional printer which has been around for a while has probably printed hundreds of thousands of business cards. That means that they have seen all the standard styles as well as many gimmicks and one of a kind designs. From this experience, it shouldn't be too difficult to come up with a little tutorial on what to include - as well as what to avoid - in the design of business cards. Here is a tutorial derived from experience which is worth your time - First, don't...

Tips On What You Should Include On Your Business Cards
It seems like the most obvious thing in the world: the items which should go on your business card should be your name and contact information. After all, how much can actually fit on that little card? The fact is that people are changing the way they look at business cards. After all, when you give someone one of your standard black-ink-on-white-paper cards, it may give the other person some numbers and addresses, but it tells them absolutely nothing about how you go about producing your...

Click here to see More Articles by Johann Williamson
Publishers / Webmasters
Article ID: 393830
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:


145 Users Online !
Related Articles:
Latest Articles:
 
Business And Finance >> Top 50 Articles on Business And Finance
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts
Aging


Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of bharatbhasha.com and/or its owners.


Copyright AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Single Domain Linux Hosting Provided By AwareIndia







Company IDS