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How to Create Impressive Business Cards

Aside from sharing your contact information, your business cards can communicate so much about you and your company. For one, a single card can reflect your professionalism and credibility, helping you generate a positive first impression. The production of value of your business cards can also show how you prioritize quality.

More than a networking tool, business cards are also effective as a marketing material. You can make your cards as memorable and impressive as you want in order to grab the attention of your prospective customers. Although using standard-sized business cards is the norm, you have the option to use cards with unique designs to help you create a lasting impression. In printing your business cards, make it a goal to create something that are not boring or too conventional. Here are a few ideas you can use to make your cards impressive and stand out from the rest.

a. Do not be square. Die-cut design is a unique way to express to your prospects what your business is all about. Fun, creative shapes can help make your brand or company name remarkable to people even long after they got your card. Take advantage of die cutting to make your business cards striking and unforgettable. For example, if you are in the carpentry business, you may want to shape your card like a hammer or saw. Or if you are a fashion store owner, then you may consider creating high quality business cards that look like a stiletto shoe.

b. Make it functional. To boost brand visibility, you may choose to make your cards purposeful. For example, you can let your cards double as bookmarks, especially if you are in the business of selling books and periodicals. The possibilities for functional business cards are practically limitless. You may even let your customers use your cards as loyalty or membership cards. Its up to you how you would like to add value to these simple items.

c. Play with colors. The usual choices in business card printing are white, off-white and beige. If you want your business cards to stand out from the crowd, you can do better than use any of these boring options. If the nature of your business allows it, you should choose a bold, dynamic color combination to convey an exciting aura for your company.

d. Express it pictures. Traditional business cards are always full of texts. Grab your prospects attention by using pictures and photos. You may even choose to put your own photo in there, if you are comfortable with the idea. A picture of you with your pets is an effective way to convey a warm and friendly aura, for example. You could also use interesting graphics, especially if you are a professional designer.

e. Ensure that it is readable. This is a basic requirement in business card printing. Dont make your prospects strain their eyes by using complicated typefaces. Aside from using fonts that are legible, be sure that your business card layout doesnt look too cluttered or confusing as well.

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Article Added on Sunday, March 18, 2012
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