The Iraq war has bee over, but as for the war between Nike and Adidas, it still proceeds its way forward in football area, even though the World Cup has also come to a close. Adidas football shoes are considered as the best ones in the whole world; hoping to exceed Adidas, Nike Company begins to spare its efforts to introduce its own classics even from the first Nike football shoes. In fact, the competition between Nike and Adidas has expanded from football area to business area.
Nike products takes up the baseball area in college before the beginning of World Cup with players or athletes in 52 of the 65 teams in the 2010 NCAA March Madness wearing Nike shoes. But Nike Company would like to expand its business to football field and intends to have a try like the saying of its slogan "just do it". Then during a long period, Nike Company is making preparation for the releasing of its football shoes. This can be said to be the symbol of the beginning of competition between Nike and Adidas. It is reported that Nike Company spent $1.7 billion in advertising for its core brand soccer gear and equipment in 2008. And its opponent from German also made an investment of $1.6 billon which was calculated by the current dollar-euro exchange rate. However, Adidas has signed contracts with twelve out of the thirty-two teams to support them to compete in the World Cup that year despite of the fact that Nike Company has won many sponsorships deals. Such a high number is beyond any other company.
In the beginning, Adidas Company appears to be more active. However, Nike Company proves to be the biggest winner in the business area after the Nike Mercurial Vapor for 2010 World Cup is listed. From the report of the doctors, we can learn the following things: Nike Company has researched for a long period, and its Mercurial Vapor was tested frequently. Nike Company made the test of speed as its first theme. This new Mercurial Vapor can be regarded as the successor of Nike speed myth and its inside technology can play a vital rule in increasing speed. According to the reports, the materials of this superior cleat adopts the revolutionary "TPU/Pebax", and the pattern in this design is the Nike Vapor TD. All the above can be said to be the traits of this type. With these features, this superior cleat is sure to give the wearers stable traction and great ankle support.
Nike ads have been played more than 14 million times only on YouTube and the overall number is up to 29 million on all web platforms. But when it came to Adidas; it played its ad featuring David Beckham and Snoop Dogg till last week. And its ad has only been hit for about 3 million times till now.
With the hope of occupying a larger part in international market in 2014 world cup, Nike and Adidas are both trying the best to make full preparation. And it is possible for the balance to tilt to Nike Company with the violent attack of Adidas.
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Article Added on Tuesday, March 13, 2012